Anametrix Predictive Analytics

Don’t Just Predict the Future – Create It! Anametrix Predictive Analytics is built to provide marketing organizations easy

access to sophisticated statistical and forecasting models directly within the

Anametrix interface, taking advantage of real-time, historical and contextual

reference data unified by Anametrix.

Anametrix Predictive Analytics supports a continuous improvement process

that can only be achieved when marketers can access real-time data for rapid

response and concurrently leverage multichannel analytics for enhanced accuracy.

The resulting agile marketing allows users to:

• Use real-time response, engagement and conversion rates as leading

predictors to assess social and paid-campaign effectiveness and to

optimize ads, content marketing or social media tactics on the fly.

• Validate and improve the accuracy of predictive models by enriching and

contextualizing real-time data with lagging predictors, such as sales,

revenue and CRM actuals, as well as reference-data sources.

Anametrix Predictive Analytics offers a Model Wizard that enables users to quickly

and easily drag and drop desired fields into the model.

At a Glance

Anametrix Predictive Analytics

enables marketers and analysts

not only to predict the future,

but to create desired outcomes

using sophisticated forecasting

and optimization models built on

multichannel datasets.

•Forecast paid and social-

campaign performance

• Improve real-time targeting

• Identify predictors-to-purchase

by buyer segments

•Choose optimum channel

strategies to drive new and

repeat purchases

•Determine cross-channel

support and cannibalization

•Optimize the marketing mix to

drive revenue and profitability

“Predictive analytics has the potential to transform marketing’s ability to drive revenue and profitability by applying sophisticated forecasting and optimization models on real-time data.” Wils Corrigan, Ph.D., Director of Data Science, Anametrix

sales@anametrix.com

858.558.8230 5414 Oberlin Drive, Ste. 200,

San Diego, CA 92121

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Anametrix transforms businesses with marketing analytics. We collect, analyze

and make sense out of data across all channels in real time to enable marketers

to discover new truths about customers, prospects and the market at large.

Anametrix delivers 360-degree visibility into business data to uncover new trends

and hidden correlations, explore new relationships and deliver a bigger and more

predictable impact on revenue. Founded in 2010 by the trailblazing web analytics

team behind WebSideStory, Anametrix headquartered in San Diego, CA.

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Anametrix Predictive Analytics enables marketers and analysts to apply statistical models and algorithms to large,

multichannel datasets to deliver predictions. After reviewing results, marketers can adjust and optimize tactics to improve

the forecast results and change the future effectiveness of campaigns.

Marketers and analysts can run “what-if?” scenarios and other types of optimization processes, then view and share

results through the Anametrix in-browser user interface, Microsoft Excel or the Anametrix Mobile App.

Anametrix delivers a unified view into consumer behavior based on purchase patterns, website interactions, social and

mobile engagement and in-store activity. Marketers can act on this multichannel data to identify predictors-to-purchase,

churn, loyalty, cost of customer acquisition and lifetime value. In addition, users can gain insights that support right-time

marketing—making the right offers—to the right consumers, using the right channels at the right time. With Anametrix

Predictive Analytics, marketers learn how not only to predict the future, but also create it!