ANAMETRIX SOCIAL ANALYTICS

Moving “Likes” to Leads in Real TimeAnametrix Social Analytics unifies all social data in one place and lets marketers

quantify the value of earned media by analyzing and correlating key marketing metrics

around reach, engagement and conversion. How much does social media contributes

to your marketing success? What are the top-performing social channels? Gain

immediate feedback on your social efforts with our unique real-time performance

sensor, giving you instant visibility into how your social media efforts impact your

owned and paid marketing channels.

Access a Unified View Across Social ChannelsAnametrix Social Analytics delivers a single, go-to destination to assess performance

across each social-media channel and compare reach and engagement metrics

across the board. Marketers can discover in real time what people are saying about

their business, brand, competition or any other topics of interest. Users can also dig

deeper by comparing metrics for Facebook, Twitter, YouTube, Pinterest and other

social-media channels. Social Analytics helps identify trends on social-media reach

and engagement by channel and illustrates how changes in reach might impact

engagement.

At a Glance

Anametrix Social Analytics enables

marketing organizations to:

•Bring together all social and

real-time web data together in a

single platform

•Compare social performance

across multiple channels with

unified reports and dashboards

•Conduct drill-down

assessments of social-media

impact on website performance

and paid media campaigns

•Develop optimum marketing mix

of traditional, online and social

media.

sales@anametrix.com

858.558.8230 5414 Oberlin Drive, Ste. 200,

San Diego, CA 92121

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Anametrix transforms businesses with marketing analytics. We collect, analyze

and make sense out of data across all channels in real time to enable marketers

to discover new truths about customers, prospects and the market at large.

Anametrix delivers 360-degree visibility into business data to uncover new trends

and hidden correlations, explore new relationships and deliver a bigger and more

predictable impact on revenue. Founded in 2010 by the trailblazing web analytics

team behind WebSideStory, Anametrix headquartered in San Diego, CA.

ABOUT ANAMETRIX CONNECT WITH US

Anametrix Social Analytics enables the marketing team to:

• View performance of each social-media channel in a unified interface

• Identify key campaigns and influencersCompare reach metrics across

all social-media channels Drill down by demographic or sociographic

segmentationMove beyond likes, retweets, shares, favorites and comments to

analyze engagement patterns and conversions

Analyze Earned-Media Impact on Owned MediaWith Anametrix Social Analytics marketers can assess the contribution of social-media

efforts to owned- and paid-marketing channels, giving users visibility into how best to

focus their marketing efforts.

Do you know the quality of traffic driven by social media to your website? With

Anametrix, you can answer:

• What percentage of website traffic comes from social media?

• How do social-engagement metrics, such as mentions, likes and views

correlate to changes in website traffic?

• How do social media-driven visitors behave compared to overall website

visitors?

• How does the conversion rate of social media-driven traffic differ from other

channels?

What is the quality of traffic driven by social media to a website? With Anametrix,

marketers can answer:

• How do changes in social sentiment for a brand impact website reach,

engagement and conversion rates?

• How do changes in social sentiment for competitive brands impact website

reach, engagement and conversion rates?