Analyst view on the marketplace
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Transcript of Analyst view on the marketplace
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Marianne Kay
CMS Analyst and Consultant at Digital Clarity Group
Web Content Management 2013 Industry trends, challenges and best practices
JBoye Web & Intranet Conference
5-7 Nov 2013, Aarhus
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CMS Vendorsand OSS
CMS marketplace
Service ProvidersDigital Agencies, System Integrators, Management Consulting Companies
Digital leadersTechnology buyers
Industry Analysts
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CMS Vendors
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Business growth Profit USP / competitive advantage Changing buyer’s behaviour -
CTO/CMO Innovation
CMS Vendors
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Adobe global presence / offering cloud partner network / service providers community customer experience features innovation
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Acquia
commercial open-source, global presence, strong partner network, community.
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global presence mobile CMS
Magnolia CMS
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LiveFirst Migration Tool
Percussion CM1
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Personalisation
Hippo
Never Serve The Same Page Twicehttp://www.onehippo.com/en/resources/blogs/2013/01/never-serve-the-same-page-twice.html
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But what about Sharepoint?..
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Gartner Magic Quadrant
http://go.ektron.com/gartner-magic-quadrant-web-content-management-2013http://blogs.adobe.com/digitalmarketing/wem-2/adobe-named-a-leader-in-2013-gartner-magic-quadrant-for-web-content-management/
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Forrester Wave
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http://www.digitalclaritygroup.com/blog/analyzing-the-2013-forrester-wave-on-web-content-management/
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Service ProvidersDigital Agencies, System Integrators, Strategic & Management Consulting
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Service Providers
NOTE: Each company was allowed to self identify up to two service provider types so total distribution exceeds 100%.
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Digital Agencies, System Integrators, Strategic & Management Consulting
• design/creative/brand• technical• strategy and management consulting• communications• training, support
Service Providers
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Digital Agencies, System Integrators, Strategic & Management Consulting
• growth• partnerships with CMS vendors• resources• skills• long-term projects• from services to products
Service Providers
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Technology Resources Methodology and approach Leadership
Assessment considerations
Discussions with past or existing clients are imperative. Reference clients are the only reliable source of insight into how the service provider performs 'in the wild'.http://www.digitalclaritygroup.com/blog/research/premium-research/
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Digital leaders
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The importance and value of online channel
“This is not the bank’s website – this is THE BANK.”Alessandro Colafranceschi,
Global Head of Online and Mobile Banking at Unicredit group,Adobe Summit
• 80% look and decide online• Customer visitors in all branches in
a year are less than 50% of website visits in 1 day.
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Online sales channel
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Silos are barriers that separate work teams, departments and divisions — causing people who are supposed to be on the same team to work against one another.
Silos cause stress, exasperation and disappointment by forcing employees to fight unwinnable battles with people who should be teammates.
by Patrick M. Lencioni
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in-house...
or outsource?
Implementation team
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Ways to select a digital agency open tender (RFP) paid evaluation pilot project
Is responding to RFPs a waste of time? http://gadgetopia.com/post/6597We don't hate RFPs, not really http://www.freeformsolutions.ca/en/we-dont-hate-rfps RFPs: The Least Creative Way to Hire People http://www.alistapart.com/articles/rfps-the-least-creative-way-to-hire-people/ Often maligned, RFPs are a valuable tool and opportunity http://blog.confluentforms.com/2009/07/often-maligned-rfps-are-valuable-tool.html
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RFP – Request for Proposal RFPs are like online dating
OMG Your RFP Is Killing Me
Nine times out of 10, RFPs are issued with a favourable contender in mind10 Secrets to Help Your Agency Win More RFPs
Many RFP processes are gated by the ‘great wall of procurement’, determined to prevent any sort of collaboration with the key stakeholders to determine fit and scopeDeath by RFP: Don’t let it happen to you
A buying decision is 90% based on what goes on behind-the-scenes and is not solution-relatedWinning the RFP business: a case study
An RFP is the shadow of the storyTo RFP or Not to RFP, That is the Question!
RFP stands for Really Fast Paperwork
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Industry Analysts
Things we spend time doing:
Briefings, interviews, surveys, research
Advisory days, inquiries, consulting projects
Broadcasting, writing, speaking, social media
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Technology selection Agency selection Strategy and roadmap development Executive and staff education Technology and process assessments Requirements gathering and validation Workshops and speaking engagements
Services we offer
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Customer experience management (CEM) is engagement with the customer in a consistent and relevant manner, across channels, everywhere, all the time.
From Web Content to Customer Experience Management
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Systems of Engagement
Recently, Geoffrey Moore suggested a different way of looking at the creation, optimization, and delivery of content with his notion of Systems of Engagement (SoE).
Systems of
Record
Systems of EngagementCreate efficiencies;
host processes
Create effectiveness; touch people
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Businesses looking to transform their digital strategy to embrace CEM, need to gain organizational alignment in order to execute it:– Does your organization have the right
people and skills in place? – Does your top management understand
the business benefits of CEM? – Do technology choices support or impede
your CEM initiatives?
But here’s the problem
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http://www.digitalclaritygroup.com/blog/highly-effective-personalization/
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Thank you!
Marianne KayWeb CMS Analyst and Consultant at Digital Clarity Group
Email: [email protected] Twitter: @marianne_uaLinkedIn: http://uk.linkedin.com/in/mariannekay/
Digital Clarity Group – actionable advice for digital leaders