Analysis of Results
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Transcript of Analysis of Results
![Page 1: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/1.jpg)
Interpreting results
Zendesk help to understand the value of the
results
![Page 2: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/2.jpg)
● With Sticky product’s results you will find out
what people looked at in your study.
● You will gain conclusions on how to optimize
your experiment.
● The following examples illustrates the
insights you can get...
What results do I get?
![Page 3: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/3.jpg)
Which design
receives
correct
attention?
![Page 4: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/4.jpg)
What influences
decisions?
And what
doesn’t?
Logo is missed in new design.
![Page 5: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/5.jpg)
How long can my message be?
Stickiness: 5.3 sec
Max readable words: 26
Actual words: 21
Stickiness: 5.2 sec
Max readable words: 26
Actual words: 56
Up to 100% Read
Up to 46% Read
![Page 6: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/6.jpg)
Individual ads outperform on specific sites
2x higher SEEN
![Page 7: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/7.jpg)
Images
![Page 8: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/8.jpg)
Interpreting image results
What leads
people to
see your
branding?
45 %
SEEN
13% SEEN
In the below image study the results illustrates that logo placement get’s much higher
percentage SEEN in the left image than the right one.
![Page 9: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/9.jpg)
Find out what elements on your image get the attention
it’s intended to get
What influences
their decision?
The top section gets the most
attention and therefore higher %
SEEN.
![Page 10: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/10.jpg)
AdScore
![Page 11: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/11.jpg)
When An Online Ad Is ‘Viewable’...
Is Anybody Actually Looking?
![Page 12: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/12.jpg)
What parameters affects the visibility?
The same top right position can vary in visibility... Same ad but higher % SEEN
![Page 13: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/13.jpg)
You can test how your Ad performs
against your competitor..
70 % SEEN 40 % SEEN
The left side Ad gets higher SEEN than the right one. You can gain
important insights whether your advertising is being viewed or not.
![Page 14: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/14.jpg)
Website
![Page 15: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/15.jpg)
Interpreting website results
Are elements skipped?
Salience: 0.14 sec until
Stickiness: 8.4 sec
Salience: 6.1 sec until
Stickiness: 5.3 sec
Salience: 13.7 sec until
Stickiness: 5.2 sec
Salience: 16.5 sec until
Stickiness: 1.4 sec
Salience: 13.6 sec until
Stickiness: 1.0 sec
#1
#2
#3
#4
Skipped - #5
![Page 16: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/16.jpg)
Full Heatmap
(Sec 0 to first click)
Heatmap 0-4 sec
(What they see first)
Heatmap 10+ sec
(Where they end up)
Heatmap 4-10 sec
(What they see next)
What is seen over time?
![Page 17: Analysis of Results](https://reader033.fdocuments.us/reader033/viewer/2022052700/55ad18cc1a28abda3c8b4705/html5/thumbnails/17.jpg)
More on interpreting your results...
● With Sticky’s products the visual attention level is
measurable.
● Your objective determines the results to analyze.
● You can easily gain more insights even after the study
is finished. By creating additional AOI:s you will get
more results.
● What does the results tell? Find out what elements are
SEEN, in what order and, for how long the attention
lasted.