Submitted by-Ayush Saxena

Analysis of pattern of growth and profiling of domestic tourism

destinations:-Gujarat, Goa, Kerala and Rajasthan

To understand about Tourism in India. To understand various states of India in terms of tourism To be familiar with the current situation of tourism in

various states of our country To know about development of tourism from the past. To understand what scope the states of India could provide

in upcoming years.

Objectives of the presentation

Tourism In India India is known to be a country with

a haven to tourism delights like wealth of sights, culture exuberance and diversity of terrain which is visited by several tourists throughout the world every year.

It touches three water bodies which makes it triangular peninsula defined by Bay of Bengal to the east, Arabian sea in the west and Indian ocean in the southern region and has in store the wealth of natural resources

India is no doubt a place of wonder with creative burst of culture, religions over a billion people, 15 official languages and gifted with natural beauty which attracts many tourists whether be domestic or international.

The abundance of vast mountain ranges, exciting national parks, enchanting river, roaring seas, silent valleys, thrilling waterfalls, historical monuments, holy temples and diverse tribal culture added with the hospitality(Atithi Devo Bhava) of its people makes it more beautiful and attractive and provides with various tourism activities.

Talking about stats of tourism in India, it is measured that India generated 6.6% of nation’s GDP and generated 39.5 million jobs along with several tourist arrivals in 2012 and is expected that it would increase in coming future .

Tourism in India continued…

Goa

Gujarat

Rajasthan

Kerala

States to be studied in this presentation

GoaFACTS- State- Goa Capital- Panaji (Panjim) Time Zone- IST(GMT+0530hrs) Largest city- Vasco da gama Area- 3702 sq km Coastline length- 300 km Main languages- Konkani,

Marathi, English and Hindi When to go- November to March

Goa in images..

Mainly known for its beaches, place of worship, scenic beauty and world heritage architectures, Goa is visited by a large number of both International and domestic tourists each year.

Because of being in the area of western ghats, it is rich in flora and fauna and is classified as a biodiversity hotspot.

Portuguese(who entered in the early 16th century as merchants and conquered) cultural influence can still be seen in the historic city of Margao

Introduction to Goa Tourism

Beaches- As Goa consists of 130 km of coastline, beaches are the most valuable tourism product of Goa. Some main beaches found are naming Clangute Beach etc.

Adventure- Goa can also be considered as the potential destination for adventure activities such as trekking, paragliding, parasailing, mountain climbing etc.

Wildlife- Goa has 2 wildlife sanctuaries, one as National Park and other as Bird sanctuary, several tourists can be witnessed in sanctuaries.

Pilgrimage- Goa is also for pilgrimage purposes as several Churches, Temples and Mosques are found in Goa.

Culture- Goa is rich in diverse cultural people and events, also several carnivals are organized and celebrated here.

Architecture- Several forts and monuments are also found in goa. Scenic beauty- Apart from all these goa has a great scenic beauty as well, dudh

sagar waterfall can be included as a best example which is whitnessed on the way to goa by train.

Cuisines- Famous for its sea food and drinks goa is also famous for its cuisine.

Tourism Products of Goa

Goa Tourism Development Corporation(GTDC) is the governmental organization which is responsible for better growth and development of tourism in Goa, all the rules and regulations are formed by GTDC.

According to stats, tourism is Goa’s primary industry as it handles 12% of all foreign tourist arrivals in India.

In the recent times tourism in Goa has witnessed a bit of decline, because of overuse of its beaches in past and therefore GTDC is planning for alternate tourism in goa such as increase in adventure activities in Goa and many more.

Suggestion- Goa is one of the best tourist attraction that our country is blessed with, which provides lots of FOREX to us and can continue to be so for many more years to come, but has to keep sustainability as its primary aim to focus.

Analysis and growth of tourism in Goa

GujaratFACTS- State- Gujarat Capital- Gandhinagar Time Zone- IST(GMT+0530hrs) Largest city- Ahemdabad Area- 1,96,024 sq km Coastline- 1600 km Main languages- Gujarati and

English When to go- October to March

Gujarat in images…

Gujarat, India's westernmost state, has varied terrain and numerous sacred sites. In its urban center of Ahmedabad is the Calico Museum of Textiles, displaying antique and modern Indian fabrics. Spiritual leader Mahatma Gandhi's  base from 1917-1930 was Sabarmati Ashram, where his living quarters remain on view.

Tourism in gujarat is one of the leading business generator for various tour operators and travel agencies as it offers various scenic beauties from Rann of Kutch to the hills of Saputara

Gujarat is famous in the whole world for various purposes such as its holy temples, colorful lifestyles, wildlife, artful handicrafts and delicious cusines

Amitabh Bachchan is currently the brand ambassador of Gujarat tourism. This campaign naming “KHUSBOO GUJRAT KI” by this celebrity has increased the tourism condition of this state dramatically.

Introduction to Gujarat Tourism

Cultural- Well known for rich culture, folk arts being major culture of this state. It also has rich tradition of dance, drama and songs. Several handicrafts such as Bandhani, Bamboo craft, Block paintings etc are also famous.

Wildlife- Habitat for world’s rarest flora and fauna, Fauna includes Blackbuck, Bears, Monkeys, Asiatic lions, Wild Ass, migratory birds such as Flamingos, Pelican, Storks etc. Flora includes species such as Timru, Babul, Salai etc. These are found in Sanctuaries naming Gir National Park, Gulf of Kutch, Nalsarovar Bird Sanctuary etc.

Religious- Said to be home of various devotional centers and temples like Dwarka, Somnath, Akshardham, Jain temples, Buddhist Caves etc attracts various domestic tourist from all over country

Archeological and Historical- Includes variety of historic forts palaces, mosques of historical importance, several converted to heritage hotels to give tourist unique experience, world heritage sites such as lothal, champaner are found in gujrat.

Fairs & Festivals- Unique festivals such as “Garba” ,“Kite Festival”, “Rann Utsav(Kutch)” are famous all around the world.

Cuisines- Rich in diversity of food is also one major product of Gujarat, mainly sweet.Note- New types of tourism forms such as Business and Medical Tourism have also been

introduced in Gujarat providing great business to travel agencies.

Tourism Products of Gujarat

Gujarat Tourism Development Corporation is the governmental organization which is responsible for the effective growth and development of Gujarat, and in recent times done a great job in increasing tourist inflow to gujarat and is gradually increasing every year.

Gujarat is visited by several people throughout the world because of good infrastructures of the state as well and all the destinations are easily accessible along with quality accommodation as required.

New concepts of Business and Medical Tourism has contributed a lot in the growth of Gujarat tourism condition along with all other tourism products of Gujarat

The ‘Khushboo Gujarat Ki' campaign by celebrity Amitabh Bachchan has increased tourism in Gujarat by 4 per cent per annum, twice that of national growth rate.

In year 2010-2011 was visited by 19.8 million domestic and international tourist, and is rising further since then because of more innovative measures taken.

Analysis and growth of tourism in Gujarat

RajasthanFACTS- State- Rajasthan Capital- Jaipur Time Zone-

IST(GMT+0530hrs) Largest city- Jaisalmer Area- 3,42,239 sq km Main languages- Rajasthani

and Hindi When to go- mid-October to

mid-March

Rajasthan in images

Earlier was known as Rajputana. Also known with several names as the land of colors, land of kings,

land of forts and palaces etc. Attracts various and huge amount of travelers from all around the globe

due its diversity of attractions such as culture, art and crafts, forts etc. Roots of Rajasthan belong to the Rajputanas and its heritage is

preserved till date. Situated on the west of India the land of camels cover area 3,42,239 sq

km and most part by beautiful desert. Rajasthan shares its border with Punjab and Haryana in the North, U.P

and M.P in the East , Gujarat in the south and in the West lies Pakistan.

Introduction to Rajasthan tourism

Forts & Palaces- Also known as land of forts and palaces already suggest that the land of Rajasthan is full with several forts and palaces in various cities of the state naming, Amer Fort, Mehrangarh Fort, Umaid Bhawan Palace, Hawa Mahal and many more.

Culture and Heritage- Known in whole world to ptrserve the ancient culture and the heritage of its ancestors attracts several archaeolgists, photographers and anquity lovers and is blessed with historical beauty.

Fairs and Festivals- Colorful festivals of this state bring a huge sense of liveliness in its society and all tourists travelling from all around the globe naming Elephant fest, Pushkar fair/Camel fair, Desert Fair, Gangaur fair are some of several fairs and festivals of Rajasthan.

Cuisines- Known for its hospitality, Rajasthani cuisine is the mixture of pure Indian traditional flavors, main cuisines can be naming Daal Bati Churma, Gutta curry, Malpua, Ghewar sattu and many more.

Attire- Unique dressing and lifestyle is also a kind of attraction Rajasthan offers to the tourists visiting.

Music and Dance- It embraces the rich tradition of Rajasthan, practices various forms of dances with unique dresses naming Kalbelia, Ghoomar, Kacchi Gori etc.

Wildlife- Famous for several species of animals and birds, Rajasthan holds several number of National Parks and Wildlife Sanctuaries and is famous for various migrant birds from throughout the country.

Tourism Products of Rajasthan

Rajasthan tourism development corporation offers the opportunities to the tourists to experience the charm of the most exotic destination.

Acts as a medium to establish develop; execute project and scheme that accelerate tourism in the state. Managing numerous restaurants, cafeterias, motels and bars. To enhance the experience of the tourist's, the Corporation also organizes package tours, fairs, festivals, and entertainment, shopping and transport services.

 RTDC collaborated with Indian Railways to give travelers a royal experience aboard Palace on Wheels. The train is rated as one of the ten most luxurious trains. Today, you can enjoy an experience delivered with flair and originality for its sheer luxury and dining experience. In 2009 has launched another luxury train- Royal Rajasthan on Wheels which has enhanced and increased the foreign tourist inflow further by a good number.

 Rajasthan offers wide ranging accommodation, from single bed dormitories costing USD 1 per night to some of the most elite and luxurious five-star deluxe hotels in the world. Most of these five-star deluxe hotels are palaces and forts, once home to the Rajasthan nobility

Analysis and growth of tourism in Rjasthan

KeralaFACTS- State- Kerala Capital- Thiruvanathpuram Time Zone-

IST(GMT+0530hrs) Largest city- Kochi Area- 38,863sq km Main languages- Malayalam When to go-October to March

Kerala in images…

 Kerala enjoys unique geographical features that have made it one of the most sought after tourist destinations in Asia, an equable climate for all tourists.

 A long shoreline with plantations and paddy fields and also popular for ayurveda.

 Enchanting art forms of Kerala, Magical festivals and various events make it a treat to visit.

Kerala has a composite culture enriched through the ages with the contribution of various people and races. Its peculiar geographical position has helped the process of cultural synthesis.

Introduction to Kerala Tourism

Kovalam Beach – World famous beach with three adjacent crescent beaches Kumarakom – Famous for backwater tourism and house-boat rides, Kerala Backwaters

are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast Munnar – A famous hill station Thekkady – Enjoy wildlife of Periyar Tiger Reserve Wayanad – Famous for its waterfalls, caves and pristine forests Ponmudi – A hill station near Trivandrum, known for its beautiful scenery Bekal Fort - A massive Portuguese fort Silent Valley National Park - One of the most ecologically diverse national park in the

world. Dance- Popular Dance Forms of Kerala Kathakali, Mohiniyattom, Koodiyattom,

Theyyam Chavittu, Nadakam Margam Kali.

Important Cities in Kerala- Thiruvananthapuram (Trivandrum), Ernakulam/Kochi (Cochin), Alapuzha (Alleppey), Kannur, Kollam, Kottayam, Kozhikode, Palakkad, Thrissur.

Popular Tourist Destinations of Kerala

Kerala Tourism Development Corporation(KTDC) is a public sector undertaking that conducts and regulates the tourism activities in the Indian state of Kerala.

Growth in tourist arrivals: Over the past more than one and a half decades, the total number of in-coming tourists increased sharply in Kerala. Between 1997 and 2012, it almost doubled from 51 lakhs to 108 lakhs, registering an annual growth rate of 9.5 percent.

While the number of domestic tourists increased from 49.5 lakhs to over 100.76 lakhs that of foreign tourists increased several times from 1.8 lakhs to 7.93 lakhs over the same period.

Foreign Tourist arrival to Kerala for a decade starting from 2000 shows an increasing trend. The Foreign Tourist arrival during the year 2012-13 was 7, 93,696. It showed an increase of 8.28 percent over the previous year.

Analysis and growth of tourism in Kerala

Its already been seen in this presentation, as how much India is diverse in terms of tourist destinations, and these 4 states were just very few examples of them.

There has been a good increase in arrivals of tourists in Goa, Gujarat, Rajasthan and Kerala in the previous years and is expected to increase in the upcoming years, but the sustainability of all the destinations must be kept in mind as the first preference.

The destinations naming Goa, Gujarat, Rajasthan and Kerala must promote their tourism more on the basis of culture and heritage to maintain its sustainability.

Analysis and growth of tourism in all States covered in this presentation