Analysis of a Digipak

• More creative with design on packaging • More value for money- more information (more

surfaces)• Modern, stylish version to standard cd• Expensive and professional• More graphic content• Can become a collector’s item• More content- two cd’s • Plastic is not biodegradable cannot recycle as well• Digi pack can be made from recycled materials

Advantages of Digipak

ANALYSING DIGIPAKS

NIRVANA NEVERMIND ALBUM

Album cover- famous and significant- Image became iconic

Band name in simple writing- the band’s general writing- specific to band- Logo

Album name distorted- as if in water

CD case- contains one CD/Disc

Picture of band- Kurt Kobain swearingTarget Market- Teenagers +Grunge rock- stereotypical un-brushed picture (pure)

On-going theme of water and distortion

Representation- underground

Average size of CD

Tabs to hold leaflet in place

Positioning of tabs allow consumer to slide leaflet out to se content

Brit Awards Digipak

Colour- scheme makes it immediately recognisable (Union Jack). This is a promotion technique.

List of featuring artists- current music -attracting audience

Graphology- Brit awards- setting scene

Company event was sponsored by on cover (MasterCard)

Font- Simple

On-going colour scheme theme- differentiates from other digi packs and CD’s

Sponsors and funding companies’ logos presented on inside cover

Folds inwards

Messages of thanks given

Fully opened

Contents3 cd discs and information leaflet

List of songs underneath each disc

Unfolds Consistency of colour scheme

The cutaway allows consumers to take the leaflet out easily- more accessible.