Analysis (1) Customer Perseption

7/29/2019 Analysis (1) Customer Perseption

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AnalysisUsage of deodorant

Use of Deodorant

this pie graph shows 82%people use deodorants &

18%peopleuse perfumes ,roll on and other fragrancegiving things.


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People of age group from 21yrs to 30 yrs prefer deodorant the most.

Males prefer deodorant much more approx. 12%morecompared to females.


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College students like to be more trendy so the majority is much higher

compared with other sections of society.\


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Purpose:

The people are using deodrants for antiperspirant

much more that is more than half compared to

purpose other purposes.


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Brand preference

Males prefer the axe brand compared to other brands becauseof the effective advertisements

Female prefer eva, fogg, nivea and the most as they are


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mild in fragrance where

Place preferred for purchase.

Most of the customer purchase the deodorant from the super

market


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Purchase (Quantity)

Consumer prefer the to purchase the single packing than twin

or bulk packing because they also purchase deodorant for giftalso.


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Budget

Half of the customer purchase the deodorant which has pricerange of above hundred


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Frequent Use

43% of the customers use the mild fragrance deodorant

Factors affecting purchase


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Price is most effecting factor that influence the purchase ofdeodorant

Knowledge about brand


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Paper media and window poster are main factors that makeawareness to the consumers

Frequency of use

Nearly half of the customers purchase the deodorant monthly

ConclusionFrom the survey that we have undertaken, we conclude

the following points

people tend to use deodorants more than perfume because of the hot climatic

culture in india and due to low price range of deos ascompare to perfumes

From the ration of the males and females using the deodorants we conclude that

male customers are more using the deodorant than the women consumer

Price is the most affecting factor for the consumer for purchasing the deodorants

Indian consumers are now a day also more concern of the contents of deodorants

whether it will suit our skin or not .do deodorant contains and harmful chemical

which could harm our skin


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RECOMMENDATION

Now a days foreign brand capture the deodorant market so Indian players should

come

up with the effective product of the brand.For capturing a good market share itc need to introduce some new variants.

Mostly middle class family cannot prefer the high price deodorant so it is advisable

to

every company that provide low range product for the customers

But for the higher income segment group people ITC should also launch premium

range of deodorant

There are still some customers are brand loyal and they stick to the one brand only

price factor doesnt influence that purchase so it is advisable the for the company

that they should create effective advertise for the perfect brand image

ITC is known in the market due to its food product range (ashirwad atta and

sunfeast biscuits)and cigarettes as compare to it awareness of its personal care

products is very low.

Analysis (1) Customer Perseption

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