Spring into the coke side of life

• The Coca Cola campaign is trying to promote their product and advertise their product so more people purchase it, therefore the business will make more money.

• The campaign comes in many different platforms, they use broadcast, e media, billboards and many extra ways to promote the campaign.

• The main image of the campaign is that Coca Cola will make your life better by bringing you more happiness, because it shows TV adverts with people who are happy and making other people happy.

• The target audience would be all ages, because they use different platforms and different types of adverts within those platforms to attract all ages and make them interested in the product.

• The campaign seems to have been very successful because Coca Cola is a world wide product, and alot of people all over the world enjoy it.

Spring into the coke side of life

• The Evian campaign is to raise awareness of the product so more people want to buy it, also the adverts are fun entertaining so they are trying to show that the people who buy Evian will have more fun with a bottle of their product.

• They use many different platforms such as:E Media, Broadcast, T-shirts, Billboards

• The main image is of alot of different people enjoying the product, their most famous advert was one with roller skating babies, this is a fun and entertaining advert which can appeal to all audiences. Their tag line is ‘Life Young’ so the campaign is trying to say drinking Evian will keep you young and healthy.

• The target audience is probably for most ages because young teenagers can find the campaign interesting and so could older adults. As the slogan is ‘Live Young’ they are probably trying to interest young people by saying they will stay young, and also older people if you drink Evian it will make you feel younger for longer

• Premiere inn campaign is trying to promote their business and get more people to know about the hotel so more people visit it.

• Premiere in have a celebrity face of the campaign which attracts more attention and makes people more interested in all the adverts.

• It comes in many different platforms such as: E MediaBroadcastBillboards

• The target audience is people over 18, you can tell because in the adverts there is only people over the age of 18 acting in them, but it is also trying to attract families so they add things which would attract children.

• The campaign seems successful because they have alot of celebrities supporting the hotel. Also there are hotels all over England so they must be doing well enough to set up alot of new hotels in different towns.