an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a...

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2.009 Product engineering processes is not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection is reached not when there is no more to add but when there is no more to take away an invention

Transcript of an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a...

Page 1: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

2.009 Product engineering processes is not a product

                                                           Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator

perfection is reached not when there is no more to add but when there is no more to take away

an invention

Page 2: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

product form organizing a product, making it understandable,

making it coherent

2.009 Product engineering processes today

thinking about designing part 3

Page 3: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

2.009 Product engineering processes today

products that are pleasing

unlike this!

Page 4: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

but first…another mini quiz

list 4 design-for-manual-assembly guidelines

Page 5: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Assembly review overview

digital submission 11 PM, Tuesday October 29 (red, green, blue, yellow)

images (up to 10), CAD files, list of who-did-what, product contract

product variationsstoryboards, circuit designs, etc.

digital submission 11 PM, Thursday October 31 (pink, orange, purple, silver)

Page 6: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Assembly review Overview

10 minute presentations/discussion Wednesday October 30 (red, green, blue, yellow)Friday November 1 (pink, orange, purple, silver)

project your contract (or large mounted poster)

show your most current worknot a homework assignment!

can work in pairs, everyone must contributeno make work!avoid meaningless detailkeep working to understand user needskeep doing tests

Page 7: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Assembly review presentation tips

focus the design (product use cycle/storyboard, design vision variants, design details for the variants)contact should be clearly visible throughout but spend your time on the design

use your own computers. Please make sure you have adaptors. Test 8-9 AM Wednesday and Friday 8-9 AM in 10-250

it is a discussion, not a canned 10 minute talk. It is not about selling us on the product. Annotated example is linked on the home page

think about where you would like to have input

link to upload assembly files is on home page

Page 8: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and usabilityform follows function: Louis Sullivan

“form instructs user”

Page 9: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and usabilityform follows function: Louis Sullivan

“form instructs user”

Page 10: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

form follows function!

Page 11: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

form is function!it’s part of making it work for users

Page 12: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

obvious articulation avoids damage

circles, positive and negative forms imply motion

Page 13: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

obvious articulation avoids damage!

Page 14: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

positive and negative forms imply motion

Page 15: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

positive form

negative form

Page 16: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

objects separate on parting linesobvious articulation avoids damage

parting lines are have design detail too!

Page 17: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

direct metaphors in interfaces are better

understand color associations

Page 18: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

direct metaphors in interfaces are better

Page 19: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform is function

understand ergonomic needs

Page 20: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform follows function

black recedes, conceals

Page 21: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform follows function

don’t touch nasty bits

smooth invites touching

Page 22: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform follows function

communicate value proposition

Page 23: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform follows function

think about possible misuse

Page 24: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and human useform follows function

think about possible misuse

Page 25: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

form is functioncommunication and affordances

Page 26: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

how?design strategies

Page 27: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

KISnSkeep it simple, NOT stupid

manage communication and affordances

Page 28: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

simplicity

unnecessary = more ways to go wrong!

Page 29: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products visually simpleperception and the principle of pragnanz

Page 30: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple perception and the principle of pragnanz

Page 31: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simpleperception and the principle of pragnanz

Page 32: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simpleperception and the principle of pragnanz

so simple

Page 33: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simpleperception and the principle of pragnanz

so complex

Page 34: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Principle of Pragnanzit’s the tool for how to do it!

KISnSkeep it simple, NOT stupid

Page 35: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 36: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 37: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 38: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 39: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 40: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Principle of Pragnanzonce the template is established…

Page 41: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Principle of Pragnanzonce the template is established…

exceptions are accents!

Page 42: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Principle of Pragnanzonce the template is established…

no arrow neededexceptions are accents!

Page 43: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

it’s a parting line!

Page 44: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

KISnSmanage communication and affordances

unnecessary = more ways to go wrong!

Page 45: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Form and simplicity form is function

avoid mixed messages, arbitrary details

Page 46: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple use invisible objects (and the principle of pragnanz)

Kanizsa illusionnegative space

Page 47: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products understandable simplify with invisible objects

design example: the WWF

Page 48: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 49: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 50: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

all does not need to be there!

Page 51: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

all does not need to be there!

Page 52: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 53: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple simplify by informing with negative space

foreground and background shift

Page 54: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple positive/negative space

Page 55: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple positive/negative space

Page 56: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple positive/negative space

Page 57: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

Making products simple positive/negative space

Page 58: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 59: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

mini me, you complete me

Page 60: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 61: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection
Page 62: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

communication userKISnS

form is function

pragnanz

Page 63: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

2.009 Product engineering processes Wednesday and Friday

assembly review!you will receive feedback shortly after each class

Page 64: an invention is not a product - MITweb.mit.edu/2.009/www/lectures/20_product form.pdfis not a product Antoine de St. Exupéry 29 June 1900—31 July 1944, writer, aviator perfection

                                                           Frank Lloyd Wright 8 June 1867—9 April 1959, architect, designer

form follows function — that has been misunderstood. form and function should be one.