An Introduction to Unit 4: Marketing Yourself 2015-16

Unit 4 CATs

Write a Personal Statement for a UCAS application OR for a specific job (include a plan)

Mock interview

Plan, deliver and review a group or individual presentation

Reflective response

Purpose of session

Help students to prepare for successful applications and interviews

Why? Ability to promote yourself is vital to success

How? Provide advice and tools on ‘how to...’

Purpose of Unit 4

Develop practical lifelong skills

Relevant for securing future HE or job places

Improve your confidence – how many are confident in all situations?

Promoting yourself is not easy – lets practice how to do it

HE stats

What about those that didn't get places?

Competition – Medicine, Dentistry, Veterinary Medicine, Nursing, Law, Teaching, Physiotherapy, Social Work...

677,373

495,596

Number of applicants (2014)

Number who got places (2014)

How to make yourself memorable?

Academic grades? – not enough on

there own

Relevant Work experience

Extra curricular activities - skills

Well written personal statement

including all of above

A good interview performance and presentation skills

Personal Statement

Market yourself

Reasons for choosing

course Understanding of

course/subject

Areas of academic interest/strength

Career aspirations

Employment, work

experience, voluntary

work

Skills and abilities with

examples

Extra-curricular

DofE/NCS

Other interests

Use the Personalstatement guide at

UCAS.com

Use the Studential

website to view example personal

statements

Don’t plagiarise.

Not all examples are good!

Personal Statement – do’s

Make it relevant and concise – one statement

fits all course choices

Make sure you have plenty of experiences to write about and provide

examples

Consider style as well as content - structure and

SPG

Always be positive about yourself, but honest and

truthful

Personal Statement – don’ts

Repeat, waffle and be vague

Mention individual institutions by name

Leave it till the last minute!

Copy others work - UCAS Similarity

Detection Service

How can you make yourself memorable?

Interviews

Will determine whether you get the place or job or not

Some courses interview all candidates, others interview a selection

How to make yourself memorable?

Preparation – research the course, institution or company

Provide evidence with specific examples

Non-verbal communication

Enthusiastic

Professional

Confident – interviews are a performance!

Ask questions

Presentations

Plan, prepare and practice

Keep it simple and relevant

Stick to the time allocated

Use presentation aids – PowerPoint, pictures, video clips

Remember to reflect on performance to improve

Use the PM web page as a research tool

Points to remember

Remember to include a plan of your personal statement

Use the templates and other guidance in the Unit 4 booklet to help you, and online PM resources/web links

Include a copy of your presentation slides/handouts

Stick to the word counts requested

Don’t copy and paste info from the web – plagiarism

Open Days 2015/16

Saturday 24 October 15Friday 4 December 15

Thursday 23 June 16Wednesday 29 June 16Saturday 17 September 16

9.30am – 3.00pm