Marketing Yourself Presentation
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Marketing Yourself Bryan Rutberg AG Consulting Partners Create. Communicate. Connect. July 20, 2011 DBM Seattle
description
Practical advice for promoting yourself as an job seeker or business developer. Enhancing your personal reputation.
Transcript of Marketing Yourself Presentation
Marketing Yourself
Bryan Rutberg
AG Consulting Partners Create. Communicate. Connect.
July 20, 2011DBM Seattle
Bryan Rutberg, July 2011
Super-quick intro Lifelong writer and communicator
English Lit Major, Marketing MBA Concentration 20 years in big business
HP, McKinsey & Company, Microsoft Always been good at self-promotion
Needed a change
Partner, AG Consulting Partners
New chapters yet to be written
Bryan Rutberg, July 2011
Five Topics
Recognize and
Articulate Your Skills
Match What You Love to
What You Do
Show Up on Paper
and Online
Get That Elevator
Pitch!
Get the Word Out!
1 2 3
4 5
Bryan Rutberg, July 2011
The caveat This is not an exact science
Try everything – twice at least
Change things when you get a better idea
Be different things to different people
Be the same thing to everyone
Bryan Rutberg, July 2011
Do you know YOU? You’ve done stuff You’ve been told stuff You have traits and characteristics You have skills You have strengths You have passions You have a network
Bryan Rutberg, July 2011
What do you do well?
34 identified themes Your top five $13.71 + tax and
shipping at Amazon
What do you do^well?better than anyone else
Bryan Rutberg, July 2011
Other useful “typing” tools
eCareerFit
Bryan Rutberg, July 2011
34 Themes Achiever Activator Adaptability Analytical Arranger Belief Command Communicat
ion Competition Connectedn
ess Consistency
Context Deliberative Developer Discipline Empathy Focus Futuristic Harmony Ideation Includer Individualiza
tion Input
Intellection Learner Maximizer Positivity Relator Responsibili
ty Restorative Self-
Assurance Significanc
e Strategic Woo
Bryan Rutberg, July 2011
What’s the story that you tell? Communication Developer Maximizer Positivity Strategic
Do you like what this says about you? These are your strengths – are they your passions?Have you got an example or story for each?
How do they weave together into a narrative?
Bryan Rutberg, July 2011
Interview Yourself If you could do one thing at work for as long
as you’d like, what would it be? What are you proudest of having
accomplished? What work skill do you carry over into your
personal life?
Bryan Rutberg, July 2011
Prove it!When did you do it?For whom?What did you do?What was the result?
Was it BIG?
Hairy?
Complicated?
Did you get
YELLED AT?
Was it FUN?
Did you make a friend?
Did you win an award?
Bryan Rutberg, July 2011
To do1. Know yourself2. Start writing – your reactions, your thoughts,
your proof points, your accomplishments, your likes and dislikes…ultimately your story
Bryan Rutberg, July 2011
Build the resume Strong “I”
language in summary
How you can help them
Use the proof-points you’ve developed
Be yourself – if they don’t like you, you don’t want them!
Bryan Rutberg, July 2011
Online Use business tools for business It’s okay to have multiple personalities
Go for 100% Join forums and
participate Link to everyone who
makes sense Post updates regularly Note others’ activity
and stay in touch
Tweet links and add your comments
Re-tweet clever things from others
Engage experts in conversation
Get followers!
Bryan Rutberg, July 2011
Got cards? Simple – name, email, phone Little more – Twitter handle, LinkedIn URL
Bryan Rutberg, July 2011
To do1. Know yourself2. Start writing – your story3. Say it out loud4. Again. And again.5. Now in front of a mirror6. Now in front of someone you trust7. Now in front of someone you don’t know
Me – I am a communicator and a relationship person. I help organizations connect with their most important audiences – customers, partners, and employees – in print, in person, and online.
Communicator – good conversationalist, presenterMaximizer – stimulate excel-lence, turn strong to superbStrategic – see patterns and create alternativesPositivity – contagious enthusiasmDeveloper – cultivate potential in others
[email protected] |(206) 251-6911 | www.linkedin.com/in/bryanrutberg
Roles
Targeted audience marketing
Executive Engagement
Sales and alliance management
Customer relationship management
Projects
Speech writing and coaching
Brochures and online content
Employee and partner training
Email, reports, and playbooks
PowerPoint Presentations
Advertising
Bryan Rutbergcreate. communicate. connect.
o Global Alliance Manager with top software partners
o Top U.S. Installed Base salesperson
o Developed award-winning channel partner network
o Built and led Technology Knowledge Lab as a shared-service for all Practice Areas
o Defined new path for firm’s IT partnering activity
o Drove new partnering and economic models for “e-enabled consulting”
o Defined and articulated Services Partner story to drive increased partner satisfaction
o Led Executive Briefing program, creating impactful experiences for top customer execs
o Communications lead, speechwriter for Corp VP
I help organizations connect with their most important audiences – customers, partners, and employees – in person, in print, and online.
Bryan Rutberg, July 2011
Make your network work Coffees and cocktails Online communities
We call friends “friends” for a reason Love the informational discussion
Sources – Schools Former employer alumni groups Friends of friends and friends of contacts People in the news
Who
else?
Bryan Rutberg, July 2011
Thank you!
Bryan [email protected]@rutbergfamily.com(206) 251-6911
bryanrwa
www.linkedin.com/in/bryanrutberg
