An Introduction To Social Media & SEO Marketing

HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?An Introduction to Social Media & SEO Marketing

Instructor: Giovanna Sun

Giovanna Sun is a creative professional with 10 years of experience as a writer, designer, project manager, brand-identity and social-media strategist, SEO consultant, artist, curator and art dealer.

Managing and directing marketing teams to develop and implement solutions using Internet media and interface design with a user-centered approach, Giovanna creates meaningful connections between ideas, art and technology. In every professional partnership, she collaborates with clients from initial consultation through project completion.

Contact Information:

Website: http://www.giovannasun.com/LinkedIn http://www.linkedin.com/in/giovannacreativestudio

Twitter: @GiovannaSunEmail: [email protected] Phone: 917-833-8680

2013年4月16日星期二

http://www.giovannasun.com/

http://www.giovannasun.com/

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fgiovannacreativestudio&h=1AQEoFCEh&s=1

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fgiovannacreativestudio&h=1AQEoFCEh&s=1

mailto:[email protected]


Choose the best social media platform for small business, an introduction to Social Media platform. Learn the difference between Facebook, Twitter, Linkedin, Google+, Pinterest, Weibo, Foursquare, Meetup, Tumblr, Line and Instagram.

HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?


Audience

FacebookFriendsRelativesFans

Twitter Followers with similar interests

LinkedinMembers/Friends Professional Network

Google+ Circles / Friends/Public

Pinterest Pinners with Similar interests

Tumblr Followers with similar interests

Foursquare Friends / Strangers

Meetup Members with similar interests

Line Friends

Instagram Friends/Followers

Weibo Chinese community

Post/Function Image Check-in Schedule Events Group

63, 206 Character Limitfor status updates1000 characterLimit for wall posts

Yes Yes Yes Yes Yes

140 character Limit Yes Yes Yes.Hootsuite Yes Yes

Up to 700 character for updates

No No No No Yes

Over 100,000 character Yes No Yes Yes Yes

500 character limit by pins. Share photos and images

Yes No Yes.Pingraphy No Yes

500 character limit by pins

Yes No Yes No No

Find places Yes Yes No Yes No

Real meeting with real people

Yes Yes Yes Yes Yes

Free calls and free message

Yes No No No No

Share photos Yes Yes No No No

140 character Limit Yes Yes No No Yes


Source: Infographic by GO-Gulf.com


Small Business Social Media Marketing Checklist-10 things to check before set up social media accounts-

1. Pick up a right and easy name for small business. 2. Prepare company introduction, titles, items , and product descriptions.3. List the unique selling points4. Research product benefits, price and target customers. 5. Learn your local market and target. Keyword research.6. Logo and Cover design 7. Choose right images and photos 8. Learn Facebook regulation and rule 9. List email contacts and prepare invitations. 10. Schedule timetable and events.



CREATE A FACEBOOK PAGESource: Facebook


Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that's smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.

To get the fastest load times for your Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file.

Source: Facebook

CREATE A FACEBOOK PAGE


Invite your facebook friends, email contacts, and share page.

You need 30 likes to get access to insights about your activity.

Source: FacebookCREATE A FACEBOOK PAGE


Facebook Pages Terms

PromotionsIf you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.i. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.ii.Promotions on Facebook must include the following:a. A complete release of Facebook by each entrant or participant.b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

Sweepstakes and contests must be administered with Apps

Source: Facebook


https://developers.facebook.com/docs/guides/canvas/

https://developers.facebook.com/docs/guides/canvas/

Q: Do you want to hiring interns?


Facebook Page Example:

Source : Facebook


• Using professional photos, no pets no kids unless you are an artist.

• Linkedin needs 4 recommendations to get your profile open to public.

• Join professional groups and start a discussion and a promotion.

• Adding connections, recommendations.

• Endorse your friends and colleagues and ask them endorse you.2013年4月16日星期二

Create interesting boards; Examples: What I eat and drink, Things for my wall and An Artist of a day.


Ray Ferrer is an artist who traded his MBA for spray paint. He managing his social media well. Use @ to reply, RT to retweet.


Hashtags can bring conversations, trending topics, news, and popular keywords. Find popular hashtags, and trending hashtags at http://www.hashtags.org/


http://www.hashtags.org

http://www.hashtags.org

https://www.see.me/


https://www.see.me

https://www.see.me

Introduction to Google Analytics and Analysis skills


Getting Started : Go to www.google.com/analytics/

1. Create and set up Google Analytics account, you can use your gmail.

Source: Google


http://www.google.com/analytics/


Getting Started : Go to www.google.com/analytics/Installed tracking code 2. From any Google Analytics page, check admin, selective property you want to track, get the track tab from Tracking Info tab, find the code, copy and paste, just before the closing </head> tag.

It can take up to 24 hours for all data to appear in your Google Analytics account after you've installed the tracking code.

The following instructions describe how to add the tracking snippet to your site. They assume two things:

• You have set up and are using an Analytics Account for this site.• You have added your site as a property to the account you are using.

1. First, find the tracking code snippet for your property.a. From any Analytics page, click Admin.b. Select the property you want to track.c. Check that the URL at the top matches the one for your website.

If the settings are showing the wrong web property, click the link in the breadcrumb trail for your account, and select the correct property from the list.

d. Click the Tracking Info tab.2.

You'll see something similar to the code snippet below, where XXXXX-Y indicates the property ID.

<script type="text/javascript">

var _gaq = _gaq || [];

_gaq.push(['_setAccount', 'UA-XXXXX-Y']);

_gaq.push(['_trackPageview']);

(function() {

var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-

analytics.com/ga.js';

var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);

})();

</script>

Source: Google




https://support.google.com/analytics/answer/answer.py?answer=1009694&topic=1006228




https://ssl

https://ssl

http://www

http://www

Source: Google

Reporting : Audience Overview

Traffic Sources Overview


HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?Introduction to Organic Search SEO, use Youtube, Slideshare, Tags, bookmarks, blogs and Wikipedia to increase website traffic and results.

Manage credit union blogs, Youtubes, Wikipedia, Slideshare

Keyword research, keyword tracking

Maintains Social Media platform

Start to write a blog

Online PR/Press Release

Parties/Seminars/Events

Content

Pictures (Give a File Name)

Creative idea

Reviews

SEO Strategy



An Introduction to SEO

SEO (Search Engine Optimization) is an Internet marketing technique help your website rank higher in the search results.

SERP (Search Engine Result Page)

1. Content 2. Get more links from other websites. (Inbound links)

Algorithm

1. Social Media and link from other websites, blogs and feeds. 2. Geographic location3. Keywords, tags, meta tags, headline tags, pictures4. Web Title, back end code, inbound links. 5. Headline of the webpage and content.




Long Tail Concept Theory

Find the unique keywords (A long tail keyword)

Example: Purple-Lavender-Pillow VS. Pillow An-old-Vintage-Blanket VS. Blanket

Anchor Text

Use keywords as your content from other website or blogs.

Example: Margaret Thatcher, who died on Monday.




Build Online Reviews/Internet PR-Find a right person to write for you

Evaluation 1. Check Google PageRank 2. Check Followers and fans.


Giovanna Sun Phone: 917-833-8680Email: [email protected]: www.giovannasun.com

https://twitter.com/GiovannaSun

https://www.facebook.com/GiovannaCreativeStudio

http://www.linkedin.com/in/giovannacreativestudio




http://www.giovannasun.com

http://www.giovannasun.com











An Introduction To Social Media & SEO Marketing

Technology

Transcript of An Introduction To Social Media & SEO Marketing