An Introduction to Social Media Marketing
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An Introduction to Social Media Marketing Israel Translators Association Annual General Meeting Kelli Brown | September 8, 2009
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An introduction to social media marketing and tips on how to draft a campaign strategy, from content to message dissemination.
Transcript of An Introduction to Social Media Marketing
An Introduction to Social Media Marketing
Israel Translators AssociationAnnual General MeetingKelli Brown | September 8, 2009
About your presenter
• Expertise includes web design and development, SEO, social media marketing and strategy
• Seven years in newspaper journalism• Created one of the first newspaper blogs• Created first Yahoo! newspaper widget• Captured target audience with Facebook, MySpace
• Experienced technical communicator• Questions? [email protected]
What is social media?
• Using web-based tools to:• Generate interest and publicity• Elicit user involvement and feedback• Redirect attention to positive content
Traditional vs. Social Marketing
Traditional:- All content is self-promotional- Paid advertising- Blanket target audience- Top-down distribution
Social Media:- Content mixes promo/non-promo- Viral distribution- Targeted market on a global stage- Content flows to and from consumers
Tools to use
• Content: WordPress blog or Web site• Media: YouTube, Flickr, SlideShare, podcasting• Networks: Facebook, LinkedIn, Twitter• Industry Groups: Yahoo! or Google groups
Tools to use• Blogging: Your home base for social media• Media: Rich content to expand your posts• Networks: Your gateway to target markets• Facebook: Largest network, easy to share• LinkedIn: Professional, can allocate budget, hire• Twitter: Drives traffic toward your content
• Industry groups: An audience of your peers
How it works• Create unique content• Demonstrate your expertise• Answer questions• Comment on newsworthy issues
• Post it to your blog• Incorporate rich media when possible• Share the link in social networks
Why it works• All content is searchable• Real-time search in Twitter and Facebook• Google search through the blog itself
• Reaches a relevant market at the right time• Provides value for readers• Valuable content gets shared virally
SMM in a nutshell
• Create great content• Enhance it with video, PowerPoint, etc.• Share it with a relevant network• Engage your industry group and peers
Questions?
• Contact us at [email protected]• SMM classes are forming in Tel Aviv and
Herzliya• Consulting is available on an hourly basis
