Interesting clothing and fashion facts those will amaze you.
An interesting Brand management presentation (Fashion Fan)
-
Upload
azas-shahrier -
Category
Documents
-
view
10 -
download
1
description
Transcript of An interesting Brand management presentation (Fashion Fan)
![Page 1: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/1.jpg)
[Individual Presentation on Ceiling Fan]Prepared by: Azas Shahrier
ID: 093-0088-030MKT465, Sec: 01
Prepared for:Zarjina Tarana Khalil (ZTK)
Senior Lecturer, School of BusinessNorth South University
![Page 2: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/2.jpg)
Brand Name, Logo, & Slogan
This is just not a fan, this is a fashion.
WHY??DurableCool mindedEnergeticNeed a Push
Slogan
![Page 3: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/3.jpg)
Why Fashion Fan? (POP &POD)
• POINTS OF PARITY– Regular services like all other ceiling fans– Durable & convenient like regular ceiling fans
• POINTS OF DIFFERENCE– Hi-speed– Energy saving– Stylish blades with unique & lucrative designs– Integrated with German Technology for better air-cooling– Clock-wise & Anti Clock-wise rotation enabled– Compatible with built-in lights/bulbs– Incorporated with Infra-red technology for remote control facility– Exchangeable with different types of blades– 5 years warranty for each product
![Page 4: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/4.jpg)
Target Market & Promotions
• Middle class / Working class families• To some extent the upper or elite
class for a piece of art
Promotional Strategy
TVC PrintMedia
Marathon Sponsorship
OnlineMedia
Billboards
![Page 5: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/5.jpg)
Billboards
Metro Cities: Dhaka, Chittagong etc.
During the Cricket SeasonsDuring Election Campaign
Semi-Urban Cities like Sherpur, Jamalpur etc.
![Page 6: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/6.jpg)
Payment, Pricing, Packaging, & Placemnet
• Payment Method
• Pricing
• Packaging
Cash Credit card Installments Exchange Offers Discounts
3,500/- TO 9,500/- TK MAX
• Placement
Dealership AgreementsCompany Owned Premium Stores
![Page 7: An interesting Brand management presentation (Fashion Fan)](https://reader034.fdocuments.us/reader034/viewer/2022042705/563db891550346aa9a94df89/html5/thumbnails/7.jpg)