An Eye Tracking study of Credit Card Websites
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This study by Catalyst Group takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.
Transcript of An Eye Tracking study of Credit Card Websites
Extra Credit: An Eye TrackingStudy of Credit Card Websites
GreenBook.org shares market research articles, white papers, case studies andpresentations published by market research companies. Follow us @ResearchShare.
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