An event for offline and online community builders.

What isSMF 2018?

What started in 2011 as a contemporary conference on face-to-face marketing (events, exhibitions and meetings) has since then grown into an interdisciplinary business community gathering thinkers, visionaries, and leaders from all around the world. SMF 2018 is a 1.5 days event that brings together next generation thinkers like you who question the answers.

VICTORIA THEATRE & THE ARTS HOUSE, SINGAPORE • 24 – 25 JULY 2018

400+Senior LevelAttendees

200+Organizations

82Industry Leading

Speakers

20+Countries

SMF 2018in Numbers

The largest community building event in the world

Speakersin the Spotlight

Fabian PfortmüllerFounder & CEO,COMMUNITY

*Full line-up behind

Martin Enault CEO, APAC, C2 International

Arvinder GujralManaging Director SEA & Senior Director Business Development APAC, China, Australia, Twitter

Stephen Ho

President – Greater China, Global Operations, Hyatt Hotels & Resorts

Aaron HungSenior Director of Partnerships, APAC, TripAdvisor

Felipe DaguilaHead JAPAC – Google Assistant (AI) & Strategic Products and Partnerships, Google

Manisha Seewal

Head of Marketing, Tokio Marine Insurance

Singapore Ltd

Sherrif KaramatPresident & CEO, PCMA

Frank Sliwka

COO, Electronic Sports League Asia

What’s Happening at SMF 2018?This year’s SMF 2018 will be about questions and not about answers, We will be engaging speakers and content from di�erent disciplines and ecosystems. Expect to learn from the best how to create, grow, engage, multiply and monetise your communities. Whether you are a marketer, member, of MICE industry, academia or simply interested in communities, this is your event.

Exceptional KeynotesSome rocked the boat. Others changed the

game but they all questioned the answers. This year’s lineup features industry disruptors, seasoned enterprise leaders, and the best and brightest business talent.

Knowledge TransferMore than 80 speakers from globally successful

brands, pioneers, and game changers. Expect game-changing content formats highlighting big ideas in communities, innovation and creativity.

Multidisciplinary Connections400 visionaries from the fields of marketing,

events, advertising, associations, media, technology, digital, HR, agencies and leadership connect in SMF 2018. Di�erent networking formats make for new relationships. Be ready for a non peer-to-peer experience.

Learn – Unlearn

The Future of Meetings

Achieving Exponential

Growth

Data vs Insights

Future of Media Consumption

Building Communities

Tomorrow

E-Communities

Innovating Business Model

Artificial Intelligence for

Dummies

Unconferences

The Changing Role of

Marketers

The Art of Strategizing

Brands

Marketing Technology

Unlocking Crowdsourcing

Bringing Communities Together F2F

Topics

AM

AM

PM

PM

DAY 1

Onsite Registration

Opening

Plenaries• The Singapore Manifesto• Learn – Unlearn – Relearn• Communities and Fans• The Future is Human Centric

Coffee Break

Breakouts• The Power of (Work) Place• The New Role of a Marketer• Crowdsourcing

Breakouts• Data as the New Currency• Asian vs Western

Consumers• Value Creation for

Communities, Associations and Networks

• Business Model Innovation

Lunch

Workshop Pre-Registration• Brand Storytelling: Build a

Loyal Audience with Lessons from the Movie Industry

• Neuromarketing Fundamentals

• Exponential Growth• Value Creation for

Associations and Networks• Designing Powerful

Communities• Introduction to Restorative

Innovation• Product Centric vs People

Centric Approaches to Marketing

Breakouts• Learning From Fast Growth

Industries: The eSports Business Model

• MICE Innovation Challenge• Transforming Your

Organization • Introduction to Restorative

Innovation

Breakouts• What Will Make Your

Community Sticky• How Blockchain is

Impacting Marketing and Events Ecosystems

• Bold (Really Bold) Predictions in the MICE Industry

• Activation – Social Impact – Communities

Coffee Break

Plenaries• The End of Jobs and

Corporations As We Know It• The Art of Engagement

Dinner*

DAY 2

Breakfast

Plenaries• Events, Communities and

Fans• MICE Biz Model Innovation• Curation Made in Singapore

Coffee Break

Breakouts• Friendly Artificial

Intelligence• Inside the Mind of a

Marketer• The Ball is Round: How

Community of Fans are Managed in Sports

• Digital Talent

Breakouts• The Future of Work:

Strengthening Communities at the Workplace

• The Magic of Curation• Lifelong Education in

Exponential Age• Destinations & Events:

Tracking Success in 2030

Introducing the Singapore Manifesto

ClosingFuture of Communities

Agenda

*For Combo Pass & Dinner Pass holders only

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All Speakers(In alphabetical order)

Aaron HungSenior Director of Partnerships, APAC, TripAdvisor

Alessandro CorteseCEO, European Society

Allan PhangAirAsia Allstars Engagement and Internal Branding, Group People & Culture, AirAsia

Aloysius ArlandoCEO, SingEx

Anna RatalaHead, Slush Singapore

Avinash ChandaranaL&D Group Director, MCI Group

Arvinder GujralManaging Director SEA & Senior Director Business Development APAC, China, Australia, Twitter

Bojan BlecicSenior Vice President and Head of Experience Design, OCBC

Borko KovacevicCollaboration and Productivity Business Director, Microsoft

Carlos HernandezHead Market Insights, GMEA, APAC, Abbott Labs

Chong Moon YeeHead of Nielsen Sports (SEA)

Daniel McKinnonVice President, GlobalFreemanXP

Dave LimFounder and Producer,TEDx Singapore

Didier Scaillet, CISCEO, Society for Incentive Travel Excellence

Epi LudvikFounder and CEO, Crowdsourcing Week

Eric Mottard Founding Partner & CEO, Grupo Eventoplus

Fabian PfortmullerFounder & CEO, COMMUNITY

Felipe DaguilaHead JAPAC – Google Assistant (AI) & Strategic Products and Partnerships, Google

Dr. Fermin DiezDeputy CEO and Group Director, Human Capital Development Group, National Council of Social Services

Frank SliwkaCOO, Electronic Sports League Asia

Gemma CalvertProfessor of Marketing, Nanyang Business School, NTU

Gerald McKenzieDirector: Innovation and Business Transformation,Credit Suisse

Ivan CodinaManaging Director, SEA, Australia, Japan, and South Korea, La Liga

Jason TaperRegional Vice PresidentGlobal Client Collaboration, Asia Pacific, Steelcase

Jenson Goh Director of Studies & Resident Fellow, National University of Singapore

Jiarong DongAmbassador & Founder of SOMA Education, SingularityU Shanghai

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Jia Yong GohDirector, People Advisory Services, Ernst & Young

Josep M. MasCPO & Board Member, BTwinBooks

Jovan RebolledoA.I Researcher, University of Tokyo, Global Innovator & Exponential Entrepreneur

Juliano LissoniCo-founder of Blockchain REV Global

Kai HattendorfManaging Director / CEO, UFI The Global Association of the Exhibition Industry

Karen BolingerCEO, Melbourne Convention Bureau

Keerthi KumaraveluE-commerce and Omnichannel Manager APAC, LEGO

Laurence LiewDirector, AI Industry Innovation, AI Singapore

Manisha SeewalHead of Marketing, Tokio Marine Insurance Singapore Ltd

Martin Enault CEO, APAC, C2 International

Mary CaseySenior Vice President Sales & Marketing, Maritz Travel

Mathias PoschPresident & Chairman, International Conference Services (ICS) & International Association of Professional Congress Organisers (IAPCO)

Megan TateVice President, Meeting & Event Planning Manager,Wells Fargo

Melissa OwActing Chief Executive, Singapore Tourism Board

Miguel BernasBoard Member, Asia Content Marketing Association

Nellie WartoftCo-founder & COO, Sapio

Olivier Gergele Senior Principal, A.T. Kearney

Rebecca LimHead, Our Better World, Singapore International Foundation

Rod CameronExecutive Director, International Association of Convention Centres (AIPC)

Rupen DesaiVice Chairman for Asia-Pacific, Middle East & Africa, Edelman

Sally Wu Research Director, Business and Audience Insights, BBC Asia Pacific

Samir BediPartner, People Advisory Services, Ernst & Young

Sergio SalvadorAPAC Digital Transformation Practice Lead, Egon Zehnder

Sherrif KaramatPresident & CEO, PCMA

Stephen Ho President – Greater China, Global Operations, Hyatt Hotels & Resorts

Steve Armitage General Manager – Destination, Auckland Tourism, Events and Economic Development (ATEED)

Virginia Cha Professor Entrepreneurship

Wendy HoganCX & Marketing Strategy Director, Oracle

Wee Min OngVice President, Marina Bay Sands

Group booking discounts available:• 5% discount for min. 3 of the same passes• 10% discount for min. 8 of the same passes• 15% discount for min. 12 of the same passesAll registrants must take the same pass type.

*Early bird prices until 8th June 2018. *All rates exclude 7% GST.

Tickets & Pricing

Forum Pass Dinner Pass

Access to All Content Formats

Access to All Networking Formats

Access to All Workshops and Sessions

Networking Lunch on Day One

Light Refreshments Provided

Exclusive Dinner Party at OLA Beach Club

Grill Serving Delicious Burgers, Barbecue, Steaks, Seafood and More

Party with Top-Rated DJs

Coach Transport & Entrance to Sentosa Island Provided

All Forum Pass Perks

Access to Exclusive Dinner Party at OLA Beach Club

Access to the Plus Lounge(Dedicated lounge area at the event venue exclusively for Combo Pass holders. A quiet space for business meetings with new contacts)

Early Bird

$590SACEOSMember

Public $900

Normal Rate

$670SACEOSMember

Public $1000

Early Bird

$480SACEOSMember

Public $740

Normal Rate

$560SACEOSMember

Public $840

$150SACEOSMember

Public $200

Combo Pass

Supported byStrategic Partner Held in

www.SMF2018.org

Organized by: Curated by:

COO Asia Pacific | MCI Group

+65 97323941 | events@saceos.org.sg@smfsingapore #SMF2018