An ARRA project...Announcement of the Year-Public Relations Society of America (PRSA)-Cleveland...
Transcript of An ARRA project...Announcement of the Year-Public Relations Society of America (PRSA)-Cleveland...
An ARRA project
To raise awareness of adolescent
immunization recommendations
among teens and their parents
To provide continuing education to
health care providers.
Website: http://www.getvaccinatedohio.org/
Facebook: http://www.facebook.com/GetVaccinatedOhio
Mobile site (best used for smart
phones):http://www.getvaccinatedohio.org/mobile/
Twitter: http://twitter.com/#!/getvaccinated
Gold Rocks! For Public Service
Announcement of the Year-Public
Relations Society of America (PRSA)-
Cleveland Chapter
Silver Rocks! For Digital Components of
the campaign-PRSA-Cleveland Chapter
$281,450 initially spent on airtime purchase. As of
12/02/11, over $700,00 additional airtime has been
earned.
TV PSA has 61,773,656 impressions!
Unique website visitors and Facebook likes increase when
commercials are aired.
Each week there is an increase in the number of followers
(Twitter) and likes (Facebook).