An agile approach to content [IWMW15]
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Transcript of An agile approach to content [IWMW15]
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AN AGILE APPROACH TO CONTENT
Last updated May 2015
RICHARD PROWSE
IWMW15
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THE UNIVERSITY OF BATH DIGITAL TEAM
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BATH’S DIGITAL PRINCIPLES
• Put users’ needs first • Make decisions based on data • Release iteratively and often • Keep things simple and consistent • Provide ongoing support • Work in the open
ROSS FERGUSON: DELIVERING A DIGITAL STRATEGY FOR THE UNIVERSITY OF BATH
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WHAT IS AGILE?
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WATERFALL
AGILE
PROJECT TIMELINE
DESIGNDISCOVER DEVELOP TEST
TEST
ITERATION 1 ITERATION 2 ITERATION 3
DELIVER
DELIVER
SPRINT 1 SPRINT 2
DELIVER
DISCOVERTEST
DESIGNDEVELOP DESIGNDEVELOP
DISCOVER
DELIVER
DESIGNDEVELOP
DISCOVERTEST
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CONTENT STRATEGY
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Content strategy is a roadmap that guides content development. Agile is a way to deliver that vision
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AGILE CONTENT
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AGILE CONTENT:
applying agile techniques to the planning, creation, publishing and governance of digital content.
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AGILE CONTENT MANIFESTO
MARLI MESIBOV: OUT OF THE SILOS AND INTO THE FARM
•Adapt to agile methodology •Build intuitive user experiences •Develop usable guidelines and strategies •Increase cross-team collaboration
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PLANNING
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DISCOVERY
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USER STORIES
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HOW TO RUN A USER STORY WORKSHOP
•Invite members of the sprint team •Explain why you’ve come together •How the workshop will run •How to write a user story
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As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath
HOW TO WRITE A USER STORY
As a <role> I want to <goal> So that <benefit>
BATH
�I
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As a prospective student I want to search for engineering courses So that I can find out what I can study at Bath
HOW TO WRITE A USER STORY
As a <role> I want to <goal> So that <benefit>
BATH
�I
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User stories help us to put people at the heart of bath.ac.uk and create content which meets their needs.
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CREATION & PUBLISHING
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SPRINTS
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ONE TEAM DIFFERENT
DISCIPLINES
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HOW TO SPRINT
•Organise a planning meeting •Create a task board •Hold daily stand-ups •And a retrospective at the end.
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A TYPICAL SPRINT TEAM
HEAD OF DIGITAL DEVELOPER EDITOR-IN-CHIEF EDITOR CONTENT PRODUCER
SUBJECT EXPERT
+
PRODUCT-LED
DIGITAL TEAM DEPARTMENT
TECHNICALARCHITECT
DELIVERY MANAGERPRODUCT OWNER
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A TYPICAL SPRINT TEAM
HEAD OF DIGITAL DEVELOPER EDITOR-IN-CHIEF EDITOR CONTENT PRODUCER
SUBJECT EXPERT
+
PRODUCT-LED
DIGITAL TEAM DEPARTMENT
CONTENT-LED
DIGITAL TEAM
DELIVERY MANAGERPRODUCT OWNER PRODUCT OWNER
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Sprints allow us to develop content quickly and help to make sure we continually improve people’s experience.
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PAIR WRITING
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GOVERNANCE
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DEVELOPING USABLE GUIDELINES AND
STRATEGIES
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Publishers are people too.
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RICHARD PROWSE: VIDEO GUIDELINES FOR CONTENT CREATORS UNIVERSITY OF BATH STYLE GUIDE
GUIDELINES
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UNIVERSITY OF BATH’S EDITORIAL CALENDAR FOR FIRST YEAR UNDERGRADUATE STUDENTS IN FLOW
TOOLS
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EXAMPLES
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THE FINAL ITERATION OF THE CHANCELLORS INSTALLATION PAGE
MINIMUM VIABLE PRODUCTS (MVPS)
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WWW.BATH.AC.UK/IRO - THE FIRST ITERATION OF THE INTERNATIONAL RELATIONS OFFICE SECTION
MINIMUM VIABLE PRODUCTS (MVPS)
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BATH.AC.UK/ALUMNI – LANDING PAGE
INTUITIVE USER EXPERIENCES
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PUBLISHING INTERFACE FOR THE PROSPECTUS ALPHA
INTUITIVE USER EXPERIENCES
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ALPHA.BATH.AC.UK – HOME AND SUBJECT LANDING PAGE
ALPHA.BATH.AC.UK
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Agile is hard work. It requires practice and discipline.
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Q&A
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Rich is Editor-in-chief at the University of Bath where he leads a 7 strong team responsible for bath.ac.uk. For the past 10 years he has led on digital content efforts at top-ranking English universities. Rich is Co-founder of Bath’s first content meetup. He also regularly blogs on content strategy, agile content development, and user experience.
RICHARD PROWSE
@RICHPROWSE
CONTENTBEAR.CO.UK
WWW.LINKEDIN.COM/IN/RICHPROWSE
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FURTHER READING