Amy Seto and Matt Ryberg

In the past, marketers had sought the 18 to 34 year old male group. Today, marketers have a good idea of what this age demographic likes to do on line

Smart marketers are beginning to see that they can no longer forget about the fairer sex Most peg the year 2007 as the year that women

tipped the scale, they now comprise more than 50% of total online users

Last year women's community sites were the most visited and fastest growing internet category The number of unique visits jumped so 35% on the

women's community sites

You Tubers in Training Women have traditionally trailed men in this category, but

they are beginning to catch up. 43% of women compared to 27% last year have visited a

site like you tube. The major three categories that women like to watch on

you tube are news clips, movie previews and music videos.

Frequent Shoppers More than 54% of women shopped on line in the first half of

2007. In order of popularity; travel, adult clothing, beauty

products, children clothing, financial products and groceries.

Women 45 to 54 much more likely to make a impulse purchase on line when given a limited time offer.

Pay for Play Gaming While casual gaming is split almost evenly at 50 %, it is

women who are more likely to pay for the casual gaming that they want

Almost 75% of paying users were women in 2007

Social Singles Single women open up a desirable demographic that is

young ,well educated and interested with online entertainment Use instant messaging, visit social networking sites, read blogs

and download music

Romance Women love to date online, they just don’t want anyone to know

about it More often than not the one attribute that women lied about the

most was their weight

Healthy Living 84% of women sought information for online sources this last

year

Parenting More than 43 million moms go on line daily and spend on average

of 85 minutes on parenting websites

Growing market opportunities with the healthy living, pay for playing games and social singles categories

Marketers will have to expand their

thinking to reach this new demographic

Article from Adage: http://adage.com/digital/article?article_id=124948

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http://www.ivillage.com/ http://lifescript.com/ http://www.parenting.com/index.jsp You tube:

EHarmony: http://www.youtube.com/watch?v=PJyqpbYjIaQ&feature=related

Break: http://www.break.com/index/

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