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Amy Glasmeier Department of Urban Studies and Planning MIT Second Annual Social Sciences Librarians Boot Camp Friday, June 1 st, Tisch Library at Tufts University. Slide 2 Getting to Librarian 3.0 Slide 3 The First Person Who Taught Us About Information Access was a Librarian (Also the person who taught us our library voices!) Slide 4 Slide 5 According to a 2002 study, 73% of college students say they use the internet more than they use the library for information research, while only 9% say the opposite. More recently, Cisco Connected World Technology Report from 2011 indicates that one of five students (21 percent) have not even bought a physical book (excluding textbooks required for class) in a bookstore in more than two years or ever. http://www.pewinternet.org/Reports/2002/The-Internet-Goes-to-College.aspx Slide 6 This is one of the sobering truths these librarians, representing a group of Illinois universities, have learned over the course of a two-year, five-campus ethnographic study examining how students view and use their campus libraries: students rarely ask librarians for help, even when they need it. The idea of a librarian as an academic expert who is available to talk about assignments and hold their hands through the research process is, in fact, foreign to most students. Those who even have the word "librarian" in their vocabularies often think library staff are only good for pointing to different sections of the stacks. http://www.usatoday.com/news/education/story/2011-08-22/Study- College-students-rarely-use-librarians-expertise/50094086/1 Slide 7 Participatory culture doesnt do away with the need for authority, but it will privilege a different kind of authority, a more transparent, more engaged one. I believe people still want a trusted voice they can listen to, particularly in the digital realm. Rob Stein IMA Please Chime In: The Challenges and Opportunities of Participatory Culturehttp://www.imamuseum.org/blog/2011/10/11/please-chime-in-the- challenges-and-opportunities-of-participatory-culture/ Slide 8 Conventional Modes of Behavior Are Being Pressured to Change Slide 9 You have people like Brian Mathews, Associate Dean for Learning & Outreach at Virginia Tech, who runs a blog about designing better user experiences and the pursuit of use-sensitive libraries say: The library is a platform, not a place, website, or person. Libraries need less assessment and more R&D. Focus on relationship building instead of service excellence and satisfaction. Dont just copy & paste from other libraries: invent! Grow your ideas: Build, Measure, Learn, Iterate & Prototype. Plant many seeds; nurture the ones that grow. Seize the whitespace. http://chronicle.com/blognetwork/theubiquitouslibrarian/ Slide 10 In Marketing Todays Academic Library, Brian Mathews uses his vast experience Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Todays Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews personal and compelling presentation will assist readers in: Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectations Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. http://www.alastore.ala.org/detail.aspx?id=2596 Slide 11 Libraries have already drifted too far down the commercial path: Research and educational values must be restored to their primacy of place. "Good enough" and one- stop shopping are no substitutes for systematic research. Technology cannot replace human expertise. The business world has many valuable tools and resources to offer, but libraries must insist that scholarly requirements take precedence over commercial interests. Daniel Goldstein Arts, humanities, and social-science librarian at the University of California at Davis http://chronicle.com/article/Library-Inc/124915/ Slide 12 Segue: New Patrons and New Functions Slide 13 Serve students in a different manner and for different reasons: educated hand- holding Provide support for faculty more as colleagues and collaborators than as purveyors of pre-specified items Slide 14 The numbers of tenured and tenure-track professors have sharply declined from nearly one-half of the faculty to about one- third. Most courses in four-year colleges and universities as well as community colleges are now taught by contingent faculty, including part-time adjuncts, graduate students, and holders of full-time nontenure-track positions. Slide 15 25 years ago, a junior faculty member was a lone researcher, with a small or non- existent research budget. Today, a junior faculty member is prepared to conduct funded research, probably works in a research group, and has a good grasp of the job. Slide 16 Science Transformation. New Modes of Behavior and Roles Slide 17 Slide 18 Four key developments will change the way researchers interact with librarians Data Capture, Curation, Analysis Synthesis Slide 19 More scientists are creating their own data sets and NSF is requiring them to be placed in the public domain. Who is going to help them? Precision Confidentiality Slide 20 Usability Data structures Meta data Schema Tables, the fields in each table, and the relationships between fields and tables. Slide 21 Slide 22 Data being captured (cell phone, crowd sourcing, social media; satellites, sensors, images), being processed by software with knowledge or information stored on computers. Only after this process, far down the line of production, does a scientist get involved in analysis. Slide 23 The first is the basic science Geography The second is geo-informatics We are applying computer science and computer science capabilities to the investigation of processes Slide 24 A typical project with data capture, curation, analysis, visualization, representation, reporting, data dissemination needs a person! For big projects, the costs of all the data- related expenses can be rolled into a big budget, but for smaller single PI projects, data management is a huge additional cost Slide 25 Software tools are ridiculously simplistic and well-worn Not prepared for the big time or to ensure data quality for future users Most researchers use Excel and maybe access to manage vast amounts of data Slide 26 New tools for data retrieval Data mining and analysis Meta Analysis Synthesis Slide 27 The world of integrated interoperability Full texts and scientific data Ready-made journals Conference management will become the new source for immediate books Slide 28 Slide 29 Who is going to do all this matching, compilation, synthesis and dissemination? Researchers are needed to do this and to learn to do this; every project will be different; new capabilities of compilation developed all the time. Librarians Slide 30 My worries turned to research My hopes turn to your creativity My dreams turn to an abiding goal: provide the most for the most in the least amount of time with the least amount of effort Slide 31 New skills New collaborations New technologies Cant do it all yourselves But you can do it, you are doing it right now--GIS