Amprobe NPI: IR-450 2012-2013

IR-450: 3-in-1 Infrared Thermometer, Laser Pointer, LED Flashlight • Quick Troubleshooting capabilities that fit in your pocket

• Professional 8:1 Distance to spot ratio• High quality laser pointer• LED Flashlight

What’s Different from IR-500?• Aggressive lower price point $49.95 (removing non-contact

voltage functionality)

Safety is our #1 priority • 100% Quality inspection at launch

CALL TO ACTION:Sell the IR-450: 3-in-1 IR Thermometer• IR-450 ships in a 5 pack display box. Automatically ships in

display box if ordered in multiples of 5.

• Merchandising program in place August 2012• Buy 5 units get the display box AND tethered demo unit

free

• Demo units to Amprobe reps and field sales during July 2012

Amprobe IR-450 3-in-1 IR Thermometer, Laser pointer, and Flashlight*Replacing the Amprobe IR-500

Value Proposition• Pocket size • Higher optics than typical pocket IR

(Professional 8:1 Distance to spot ratio)• High quality laser pointer• LED Flashlight• Aggressively price point at $49.95

Marketing Tools• 5-pack display box. Automatically ships in

display box if ordered in multiples of 5.

• Merchandising offer. Buy 1 box (5 units) of IR-450 and get a free demo tether. • Offer valid August 15th 2012 to June 30,

2013• PROMO CODE: AMP2012IR450

• Demo units for sales team start shipping July 23rd with enclosed merchandising offer flyers

How to sell the IR-450Amprobe IR-450 Stocking offer

• Stock Availability: June 23rd, 2012• Order entry opens: June 29th, 2012• Public Embargo: July 16th, 2012

• ATP at Launch: 5 days• Demo unit availability: Yes

Key Dates

7/5: NAM/RSM Communication7/6: DSS Communication to reps and sales team (PA and presentation) 7/9: IR-450 live on www.amprobe-launch.com7/9: The Reporter announcement for IR-4507/11: Live on Amprobe.com

7/16: Special edition channel announcement for IR-4507/16: Tentative WebEx with sales team

7/20: DSR conference call7/23: Demo units start going out this week

8/1: Mass end user eBlast

US Communication Plan