MAKE IN INDIA

On September 25, 2014, Hon'ble Prime Minister of India Mr. Narendra Modi inaugu-

rated the MAKE IN INDIA Initiative in New Delhi with the prime objective of bringing transfor-

mation in manufacturing sector in India. Three pillars of the Initiative are: Improving Business

Environment; Enabling Manufacturing; and Opening up Foreign Direct Investment in Key Sec-

tors.

Following are 10 key elements

a) FDI gets a new lingo: For the world, Foreign Direct Investment (FDI) is an opportunity, but

FDI is also a responsibility for the people of India. His definition of FDI for the people of

India is "First Develop India", by creating opportunities of employment.

b) Do not treat India as a market: Global businesses have always viewed India as a big mar-

ket, but Indians lack purchasing power. Investors will lose an opportunity, if they continue

to look at India as a market. The faster people move out of poverty, the faster India's pur-

chasing power will grow.

c) Do not leave India: Trust forces Indian companies to leave the country in the last few

years. He does not want any industrialist being forced to leave India. (Contd on Pg 4)

This Issue

Ambassadors Message

Dear Friends of India in Chile, It gives me great pleasure

to bring to you the first edition of

“Amistad: India-Chile”. Amistad is a

quarterly newsletter initiative of the

Embassy of India to celebrate the

excellent relations between India

and Chile. The trade between the

two countries is more than USD 3.18

billion and growing; India is Chile’s

10th largest trading partner. Howev-

er, there is still a huge untapped

potential for business between the

two nations.

The Indian Government under the

leadership of Prime Minister Naren-

AMISTAD: India-Chile Quarterly Newsletter of Embassy of India, Santiago

ISSUE No: 1, March 2015

Make in India P.1 India's Intangible Cultural Heritage P.2

Company Profile: Santa Fe P.4 Upcoming Events P.4

India’s Intangible Cultural Heritage

India’s intangible cultural heritage

flows from her 5000 year old culture and

civilisation. Dr. A.L. Basham, in his authorita-

tive “Cultural History of India”, has noted

that “While there are four main cradles of

civilisation which, moving from East to West,

are China, India, the Fertile Crescent and the

Mediterranean, specially Greece and Italy,

India deserves a larger share of credit be-

cause she has deeply affected the cultural

life of most of Asia. She has also extended

her influence, directly and indirectly, to oth-

er parts of the World.”

The civilisation that developed in

the Valleys of our two great river systems,

the Indus and the Ganges, although in a

sharply demarcated geographical region due

to the Himalayas, was complex, multi-

faceted and was never an isolated civilisa-

tion. The notion that before the impact of

European learning, science and technology,

the ‘East’ including China and India changed

little if at all, over the centuries is false and

should be rejected. Indian civilisation has

always been dynamic, not static. Settlers

and traders came to India from the land and

sea routes. India’s isolation was never com-

plete, from the most ancient times. This

resulted in the development of a complex

pattern of civilisation, demonstrated so

clearly in the intangible art and cultural tra-

ditions ranging from Ancient to Modern In-

dia, whether in the dancing Buddhas of the

Gandharva school of art which was strongly

influenced by the Greeks, to the great tangi-

ble heritage seen in the temples of North

and South India.

It is no surprise that India's diversi-

ty has inspired many writers to pen differing

perceptions of the country's culture. These

writings paint a complex and often con-

flicting picture of the culture of India. The

best definition has been provided by Dr.

Amartya Sen the Indian Nobel Laureate in

Economics. According to him, the culture of

modern India is a complex blend of its histor-

ical traditions, influences from the effects of

colonialism over centuries and current West-

ern culture - both collaterally and dialectical-

ly. Western writers usually neglect, in im-

portant ways, crucial aspects of Indian cul-

ture and traditions and its diversities. The

deep-seated heterogeneity of Indian tradi-

tions, in different parts of India, is lost in

these homogenised descriptions of India.

India is not and can never be a homogenous

culture. The best example is her intangible

heritage.

A pen sketch on this subject cannot

be complete without recalling E.H. Carr’s

chapter 1 on ‘What is History’. Carr pointed

out that facts do not speak for themselves.

They speak only when the historian calls on

them to speak. It is the historian who de-

cides which fact to give and therefore the

historian is necessarily selective. Thus Carr

concludes that “History is a continuous pro-

cess of interaction between the historian

and his facts, an unending dialogue between

the present and past, a dynamic, dialectical

process, which cannot be limited by mere

empiricism or love of facts alone”. This

demonstrates the complexity of the task of

interpreting this intangible heritage histori-

cally and in an objective manner.

It is clear that Intangible Cultural

Heritage such as the Indian example, is diffi-

cult to explain or interpret, because of its

complexity. Tangible heritage on the other

hand, being more visible is much better un-

derstood. The best definition of Intangible

Cultural Heritage is contained in the 2003

UNESCO Convention on ICH which defines it

in a manner broad enough to include diverse

experiences and expressions across the

globe such as “the practices, representa-

tions, expressions, knowledge, skills as well

as the instruments, objects, artifacts and

cultural spaces associated therewith – that

communities, groups and, in some cases,

individuals recognised as part of their cultur-

al heritage”. This is an excellent definition of

India’s great spiritual and cultural intangible

heritage.

INDIA’S INTANGIBLE CULTURAL HERITAGE:

A Civilisational Legacy to the World -

Amb. Bhaswati Mukherjee

Ambassador’s Message:

(Contd)

dra Modi has a keen focus on econo-

my and commerce and has launched

many flagship programs. Prominent

among them and most relevant to us

in Chile is the “Make in India” cam-

paign. This Mission had organized a

seminar in October 2014 to publicize

the campaign and will further con-

tinue with its publicity efforts this

year.

I would also like to take this oppor-

tunity to highlight the prominent

Indian companies present in Chile.

We are extremely proud of their

achievements and intend to cover at

least one company in every issue.

The first company that we have se-

lected is Santa Fe Mining, which is a

Joint venture of JSW group, India

and CMSF, Chile.

Also we have a line-up of numerous

cultural and commercial events com-

ing up. Special mention should be

made about the “India Sourcing Fair

2015”, which is being done in collab-

oration with the India Trade Promo-

tion Organisation in Santiago from

March 11-15, 2015. More than 90

Indian companies would be partici-

pating in the show. It is an excellent

opportunity for us to showcase not

only Indian companies but also Indi-

an culture and cuisine.

We do hope that you would appreci-

ate our initiative, I would welcome

any suggestions, inputs or contribu-

tion of articles from our readers at

info@embajadaindia.cl.

(Debraj Pradhan)

Ambassador

Definition of ICH

What is Intangible Cultural Herit-

age? Heritage does not end at monuments

or collection of objects of arts. It also in-

cludes traditions or living expressions in-

herited from our ancestors and passed on

to our descendents, such as oral traditions,

performing arts, religious and cultural festi-

vals and traditional crafts. This Intangible

Cultural Heritage, by its very nature, is frag-

ile and needs protection and understanding

since it is an important factor in maintain-

ing cultural diversity in the face of growing

globalisation. Developing understanding of

the ICH of different communities, such as in

India, helps the process of an international,

inter-cultural dialogue and promotes, in

the long run, international peace and secu-

rity.

ICH is best defined as:

Traditional, contemporary and living

at the same time, since it is a dynamic

process;

Inclusive since it contributes to social

cohesion, encourages a sense of iden-

tity and helps to preserve communities

and community life;

Representative since it prospers on

oral skills passed on from generation

to generation;

Community based since it can be de-

fined as heritage only when it is recog-

nised as such by the communities,

groups or individuals that create,

maintain and transmit it.

ICH therefore, based on the above defini-

tion, is important not as a cultural manifes-

tation as such but rather on the wealth of

knowledge and skill that are transmitted

through it from one generation to another.

The social and economic value of this trans-

mission of knowledge is as significant for

developed countries as for developing

countries.

Some Concluding Reflections

In India, we are the repository of an

astounding wealth of living patterns and

modes of heritage. With about 1400 dialects

and 18 officially recognized languages, sev-

eral religions, various styles of art, architec-

ture, literature, music and dance, and sever-

al lifestyle patterns, India represents the

largest democracy with a seamless picture

of diversity in unity, perhaps unparalleled

anywhere in the world.

Through a history of changing settlements

and political power, India’s living cultural

heritage was shaped by centuries of adapta-

tion, re-creation and co-existence. The in-

tangible cultural heritage of India finds ex-

pression in the ideas, practices, beliefs and

values shared by communities across long

stretches of time, and form part of the col-

lective memory of the nation. India’s physi-

cal, ethnic and linguistic variety is as stag-

gering as its cultural pluralism, which exists

in a framework of interconnectedness. In

some instances, its cultural heritage is ex-

pressed as pan-Indian traditions not con-

fined to a particular locality, genre or cate-

gory, but as multiple forms, levels and ver-

sions inter-linked yet independent from one

another. Underlying the diversity of India’s

heritage is the continuity of its civilization

from the earliest times to the present and of

the later additions by different influences.

In concluding, it may be pertinent to recall

that Swami Vivekananda had said:

“If anyone dreams of the exclusive survival

of his own religion and culture, I pity him

from the bottom of my heart and point

out that upon the banner of every religion

and culture will soon be written in spite of

resistance, “Help and not Fight; Assimila-

tion and not Destruction; Harmony and

Peace and not Dissension”.

This symbolises what India brings to the

world, its living intangible heritage which is

its global civilisational heritage. This herit-

age would help to maintain a cultural and

civilizational dialogue between peoples

and societies and cultures. This in its turn

would be a powerful lever for renewing

the international community’s strategy

towards development and peace.

(Ambassador Bhaswati Mukherjee is a for-

mer Ambassaador of India)

Company Profile:

Santa –Fe Mining Chile

Santa Fe Mining, Chile (SFM) is a joint venture company between JSW Group, India and Compañía Minera Santa Fe, Chile (CMSF, earlier known as Minera Santa Fe, Chile). JSW Group holds 70% stake in the company. Presently SFM is operating Bellavista Iron Ore Mine and Beneficiation Plant near Copiapó, Atacama Region, Chile. SFM was incorporated on Novem-ber 30th, 2007 to develop Iron ore deposits in Chile and started the commercial pro-duction in March 2011. Its registered office as well as Project site is at Juan Francisco Gonzalez 562, Copiapó, Tercera Región de Atacama, Chile. Bellavista Mines are located around 14 kms from the City of Copiapo; the project was approved in the year 2008, and which aims to beneficiate and produce around 1.000.000 tons of iron ore concen-trate per annum for a period of 25 years and to be exported through Totoralillo Port of Caldera. SFM has around 17,000 hectares of mining concessions in the region of Ata-cama. It also has a Maritime concession in Caldera. In the year 2014, SFM exported around 915.770 tons of Iron Ore valued approximately in USD 61 million in FOB. SFM ranked 138 amongst 8195 Chilean exporting companies.

Make in India (continued from Page 1)

d) Government to ensure capital preservation: Investors first want security of their

investment, followed by growth, while profit is the last priority. The new government

will ensure the preservation of capital.

e) Improving the ease of doing business a priority: According to World Bank, India

ranks 134 out of 189 countries in terms of the ease of doing business. The new govern-

ment will see that the country climbs quickly to 50th position on the list.

f) India best destination to invest in Asia: The world is looking at Asia. We do not have

to waste time to invite...we need to give the address. Only India has the unique combi-

nation of democracy, demographic dividend and demand.

g) Easy governance, effective governance: The "Digital India" push is aimed at effective

governance. Industry does not come when there are too many incentive schemes. A

development & growth oriented environment is needed.

h) Skilled manpower: India needs manpower according to requirements and if we can

develop the right skills, we can achieve sustainable development.

i) Look East, but Link West: India needs to pursue the Look East policy, but also absorb

the best practices of the western world.

j) Infrastructure: India needs better infrastructure for further growth. There is a need

for not only highways, but also i-highways (information highways). The country needs

electric, water, gas and optical fibre grids.

The Government of India has identified 25 key sectors in which India has the

potential of becoming a world leader. It is committed to chart out a new path wherein

business entities are extended red carpet welcome in a spirit of active cooperation.

A dedicated cell has been created to answer queries from business entities

through a newly created web portal (www.makeinindia.com).

(Bellavista Mines)

Bharatnatyam Performance by Dr.

Janaki Rangarajan

A delegation from Export Promotion Council for Handicrafts (EPCH) is planned to visit Chile from 22nd to 24th March, 2015 and propose to have several Buyer-Seller meetings with Chilean

EPCH

Cien Pueblos Mil Vidas

A delegation from the Leather Export Promotion Council of India is planned to visit Santiago

from 23-24 July, 2015 and propose to have several Buyer-Seller meetings.

Leather BSM

The India Trade Promotion Organization (ITPO), in association with the Embassy, is organizing

an exclusive India Sourcing Fair at Estacion Mapocho in Santiago, Chile from March 11-15,

2015. This exclusive India Fair is to showcase diverse products from Indian trade and industry

and also to project the technological advancements made by India in recent years. The India

show will also showcase India tourism, culture and cuisine. The overall aim is to give as much

publicity and awareness among Chileans about the technological, industrial, scientific and oth-

er capabilities of India and increase our exports to Chile

India Sourcing Fair 2015

Dr. Janaki Rangarajan, a renowned

Bharatnatyam exponent is going to

perform in Santiago between May

20-30, 2015. She is at the forefront

of the new generation of Bha-

ratanatyam dancers,

"Nadanamamani". Dr. Janaki Ranga-

rajan represents the future of the

ancient art form. For the first time

ever, Chileans will witness the excel-

lence of one of the leading expo-

nents of Indian classical dance in the

world. She will be conducting work-

shops, lectures and performances.

Contact: Carolina Cabrera

bharatanatyamchile@gmail.com

+569 -77614184

Upcoming Events

The Embassy in collaboration with Construye Cultura is organizing an India Festival from March

6-8, 2015 in Fundacion Telefonica in Santiago. The festival will take place on the side lines of

the ongoing photographic exhibition by a famous Chilean TV personality Mr. Ricardo Astorga.

The India Fest will include

Film Festival

Painting exhibition on Varanasi

Workshop on Ayurveda

Workshop on Hindi language

Acting/Theater workshop

Indian Cultural Dance performance

The Old Lady

One of the photographs

displayed at the exhibition

‘Cien Pueblos, Mil Vidas’ by

Ricardo Astorga

Amistad

ISSUE 01 MARCH 2015

EMBASSY OF INDIA

Alcantara 971, Las Condes

PO Box 10433

Santiago

(56-2) 2228 4141 ph

(56-2) 2321 7217 fax

info@embajadaindia.cl

Republic Day Speech by

Ambassador Debraj Pradhan

The Enbassy of India Family

Minister of Sports of Chile, H.E. Natalia Risso

Alonso at the Republic Day Reception