America’s Test Kitchen Affiliate...
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America’s Test Kitchen Affiliate Program SETUP GUIDE
Transcript of America’s Test Kitchen Affiliate...
America’s Test KitchenAffiliate Program
SETUP GUIDE
SETUP GUIDE
Affiliate Program
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This is your step-by-step guide to becoming an
America’s Test Kitchen Affiliate. It may look like a lot of
steps, but it’s really as simple as clicking a few buttons.
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SETUP GUIDE
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4 About America’s Test Kitchen
5 AbouttheAmerica’sTestKitchenAffiliateProgram
6 About the eBay Enterprise AffiliateNetwork(EEAN)
7 Joining the eBay Enterprise AffiliateNetwork(EEAN)
8 BecominganAmerica’sTestKitchenaffiliate
9 PlacingcontentandDeepLinkingonyoursite
10 Placing Banner ads on your site
11 PlacingTextlinksonyoursite
12 Getting paid
13 FAQs
Contents
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About America’s Test Kitchen
A merica’sTestKitchenisarealplace:ano-nonsense,fullyequippedtestkitchen
locatedinBrookline,Massachusetts,whereateamofhighlyqualifiedtestcooksand
editors perform thousands of tests every year. The goal? To develop the best recipes and
cookingtechniques,recommendthebestcookwareandequipment,andratebrand-name
pantrystaplesforhomecooks,whicharepublishedinourtwomagazines,Cook’s Illustrated
and Cook’s Country,inourgrowinglineofcookbooksandspecialinterestmagazines,andon
ourwebsites,aswellasfeaturedonourpublictelevisionseries,America’s Test Kitchen and
Cook’s Country from America’s Test Kitchen.Wearedevotedtoacollegialapproachtocooking—
teamsofeditors,writers,andcooksengageinside-by-sidecomparisons,blindtastetests,
andrigorousequipmentteststodeterminewhichisthebestwaytoroastachicken,which
pansworkandwhichonesdon’t,whichbrandofketchuptastesbest,andsoon.
Ourrecipes,equipmentreviews,ingredienttastetestsresults,andkitchentipsare
made availableonlinethroughdigitalmembershipsubscriptionstoourwebsites;
CooksIllustrated.com,AmericasTestKitchen.com,CooksCountry.com,OnlineCookingSchool.com.
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CooksIllustrated.com
A ccesstoover20years’worthofobsessivelytestedrecipes from the pages of Cook’s Illustrated, the
magazineThe Wall Street Journalcalls“Thefoodgeek’sbible.”Testkitchendiscoveriesandinnovativecookingtechniquesthatchangedtheculinaryworld(likeusingtimeandsalttotransform an inexpensive cut of beef into an ultra tender roastorboostingtheflavorandtextureofthatback-of-the-bagchocolatechipcookierecipewithbrownedbutter)are demonstrated in videos, photographs, and step-by-step illustrations. The site also includes up-to-date ingredient tastetestsandequipmentreviewsthatwillhelpsavetimeandmoney.Everyrecipehasarelatedcontentsection,withlinkstorecipevariations,how-to-cooktips,linkstoratingsof ingredients and equipment used in recipe preparation, and much more.
AmericasTestKitchen.com
C ontainsall16yearsofourpublictelevisionshowincluding immediate access to each and every recipe,
tastingandtesting,andsciencesegmentfromour351(andcounting)shows.Thesitefeaturescastmembersfamiliartomorethan2millionweeklyviewerswhoemployanunconventional,no-nonsense,butalwaysentertainingapproachtosolvingeverydaycookingconundrums.Watchfullepisodesatyourleisure,orselectahow-to-cookvideoclipforarecipethatyouwanttomaketonight.Everysegmentandseasonofpublictelevision’smost-watchedcookingshowisatyourfingertips.You’llalsogetthecontentandpodcastsfromourweeklyradioshowofthesamename.
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CooksCountry.com
E verything Cook’s Country, including every issue of the magazineandalleightyearsofourpublictelevisionshow
Cook’s Country from America’s Test Kitchen. The site features easy-to-makerecipesarrangedbothbytypeofdishandincategorieslikeSouthernFavorites,BestBrunchDishes,and Historic American recipes. Learn everything you need toknowaboutmakingyourfavoritedisheswiththesite’scomprehensiveCooking101GuidesfoundintheHowtoCooksection,whichfeaturecorecookingtechniques,essentialingredients and equipment, and the all-time best recipes for steaks,chili,grilledchicken,burgers,holidaypies,andmuchmore.Creativemenusforcasualweeknightfamilysuppers,holidaydinners,laid-backbarbecues,dessertparties,andelegantweekendentertaininggiveyouagreatheadstartonplanningandshopping.Streamfullepisodesandsinglevideoclipsfromeveryseasonoftheshowandaccessingredienttastetestresultsandequipmentreviewsfromthemagazine.
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About the America’s Test Kitchen Affiliate Program
T hroughourAffiliateProgram,weincentivizeinfluentialpublishers(likeyou!)topromoteourdigitalmembershipsbyearningcommissionsonnewmembersgenerated.eBay
Enterprise Affiliate Network (EEAN)istheaffiliateplatformmanagementtoolweuse withtofacilitatepublishercommissions,creatives,offers,andtracking.Bypartneringwithathird-partyplatform,weensuretimelyandaccuratepayments,centralizedassets,and
precisecommissiontrackingforourpublishers.
ThecontentonourwebsitesisaccessibleviadigitalmembershiptoAmericasTestKitchen.com,CooksIllustrated.com,CooksCountry.com,orOnlineCookingSchool.com.NewdigitalmembershipstypicallystartwithaTrialperiod,varyinginlengthfromtwoweekstoamonth,either free or for a nominal amount. At the end of the trial, members are charged for an annualormonthlymembershipaccordingtotheoptiontheyselectedduringsignup—unlessthey cancelled during trial.
Memberscancancelatanytimeandreceivearefundduringtheirmembershipterm.Anaverage of 80%oftrialmemberscontinueonaspaidmembersbutsincecancellationsdooccur,wepaycommissionsonlyontrialmembersthatdonotcancelwithin60days.Thisisknownasa“lockingperiod”andisexplainedinmoredetailwithinGetting Paid.
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About the eBay Enterprise Affiliate Network (EEAN)
W itheBayEnterpriseAffiliateNetworkyoucanearncommissionbypromoting
advertiser’s products and services. With each transaction converted by your
website,blog,ormobileapp,you’llearnvaluablecommission,withaccurateand
transparentreportingtoshowyourcampaign’sprofitgrowth.
YouruniquepublisherIDallowsEEANtotrackyouractivityinthesystem.Theyprovide
youwithdetailedreporting,andprocessyourpaymentsforcommissionsearned.
Publishersarepaidtwiceamonth,onthe1stand15th.Paymentsareprocessedonthe
24thforthe1standthe10thforthe15th.Publishersmustaccrueatleast$25.00inlocked
commissions to be paid
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Joining the eBay Enterprise Affiliate Network (EEAN)
Verification and Approval:
Request to become a publisher on EEAN. To submit your application, click here.
• Fillinallofthefieldsonthepage
• InthePromotionMethodssection,Youmayselectwhichever promotionalmethodsyouwouldliketousewithintheplatform. Thepromotionalmethodsweacceptinourprogramare: WebSite/Content,Blog,CPA/Sub-AffiliateNetwork,certain methodsofPaidSearch(seeFAQsfordetails),Merchant/Product Review,EmailMarketing,andSearchEngineOptimization(SEO). Ifyou’renotsurewhateachpromotionalmethodmeansorwhat applies to you, please see our FAQs section.
• Pleasebesuretofilloutyourtaxinformation.Sendthecompleted paperworkbyfaxasdescribedontheform,orscanandemailitto: [email protected] that you get paid in a timely fashion.
• e-signtheagreementandclickSUBMIT!
• Youwillreceiveanemailtoverifyyouremail address.ThesenderwillbethiseBayemailaddress: [email protected](ifyoudon’tsee it,besuretocheckyourspamfolder).
• Note:Itgenerallytakes24to48hourstobeapproved. Youwillreceiveasecondemailconfirmingthatyouhave beenapprovedfrom:[email protected].
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Apply to the America’s Test Kitchen Affiliate Program:
• OnceyouareanapprovedpublisheronEEAN,youcanjoinourprogram. EitherapplytoATK,orwecanapplytoyouasapublisher(shootamessage [email protected]).
• ToapplytoATK,gointoAdvertisers>Findnewadvertisers.Filterby AdvertiserCategory>Food&Drinks
• SelectAmerica’sTestKitchenAffiliateProgramandclickAPPLY!
• Onceyou’veapplied,wewillapproveyouintotheprogram.Fromthere, youcanselectouraffiliatetrackinglinkstouseinyourpostsandyou candownloadbanneradsandtextads.
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• NavigatetoCreatives > Generic andclickCode Options at the top. Under “Website Tracking” select your website and enter the Override Destination URL you’d like to use (this can be any URL you would like to link to, such as: http://www.cooksillustrated.com/recipes/8267-tagliatelle-with-prosciutto-and-peas.
• ClickApply OptionsandnowthecodeforAmerica’sTestKitchenAffiliateProgram willgotothatwebaddress.
• Copythatgeneratedcodeandpasteitonyoursiteanywhereyouwouldliketolinkto content.Youmaygenerateandplaceasmanylinksonyoursiteasyouwouldlike.
Placing Content and Deep Linking on your site
C ontentpartnershipsareagreatwaytoleverageAmerica’sTestKitchencontenton yoursite.Asacontentpartner,youmaywriteaboutoneormoreofourrecipesoruse
themasabaserecipeforyourownoriginalcontentcreation.Thistypeofpartnershipcan alsoincludeusinglinkstoourrecipes,equipmentreviews,tastetests,andvideosonyoursite (withcitation).Wepublishnewcontenteverydayonoursitesandwe’dlovetofindawayforyoutohighlightthisonyourpages.Shootusanemailandwecantalk!Whileyouarewelcometoshareanunlimitedamountoflinkstooursites,affiliatesmayreprintonerecipepermonthofoursontheirsite,unlesspriorwrittenapprovalisprovidedbyourteam.
Onceyou’vedecidedonthecontentyou’dliketopromote,youwillwanttodeep link to our sites with the EEAN link generatortotrackyouraudience’spurchases,ultimatelyleadingtorevenue.“Deeplinking”createsahyperlinkthatlinkstoaspecificpieceofcontent(suchasarecipeorequipmentreview)andappendsyourownuniquetrackingcodes.EEANusesthattrackinginformationtogiveyoucreditforallpurchasesthatresultfromyourlinks.
To Create a Deep Link:
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• NavigatetoCreatives > Bannersandchooseacreativeyoulike.
• Clickthe“Get Code”button.Youcanfilterbybanner sizetofindwhat’srightforyour sitedimensions.Weoffercreativesinanumberofsizes.Standardsizesare:300x250, 728x90,160x600.Retinasizesare:800x667,750x750,800x103,702x180,540x450, 450x450,375x375,160x800,360x720,360x180,264x93. • Pastethatcodeonyourwebsiteanywhereyou’dlikeadstoappear.
• Pleasenote:retinaimageswillappearathalfthedimensionslisted.Retinaadswill causetheimagestoappearmoreclearlyondifferentdevicesandscreensizes.
To Place a Banner Ad:
Placing Banner Ads on your site
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• NavigatetoCreatives > Text.Click“GetCode”andcopythattoyoursitejust likeabannerad.
To Place Text Links:
Placing Text Links on your site
A notherpromotionalmethodweofferistextlinks.Atextlinkadistextonablogorwebsitethatishyperlinkedtoaspecificpageonanothersite,
similartoaGoogletextadorsearchresult.America’sTestKitchentextlinkslooklikethis:
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• Youcanviewyourcommisionhistorybyclickingthe‘Reports’tab> ‘PaymentReports’>‘PaymentHistory’
• Asummaryofpendingandlocked(processed)commissionscanbe foundintheCommissionSummarylocatedintheReportstab.
To View Commission Information:
Getting Paid
Publishersarepaidtwiceamonth,onthe1stand15th.Paymentsareprocessedonthe24thforthe1standthe10thforthe15th.Publishersmustaccrueatleast$25.00inlocked
commissions to be paid.
WeoffercommissionsondigitalmembershipstoAmericasTestKitchen.com,CooksIllustrated.com,CooksCountry.comandOnlineCookingSchool.com.Alldigitalmembershipsfornewcustomers include a 14-Day Free Trial period - commissions may be earned on every trial generatedwhichstaysonfileafter60days(includingthe14daytrialperiod).This“cancellationlocking”periodisbuiltintobesurethatcustomersdonotcancelbeforepayingfortheirmembership.Theprogramissetupthiswaytoensurewearepaidonallsalesbeforepayingoutcommissions to publishers.
PayPalisEEAN’spreferredpaymentmethod.IfyoudonothaveaPayPalaccount,pleasegotowww.paypal.comtoapply.TherearenofeesassociatedwithcreatinganaccountorbeingpaidviaPayPalthrougheBayEnterpriseAffiliateNetwork.
• ClickHEREtoviewPaymentFAQsontheEEANwebsite
• EmailIzzyDarby:[email protected] [email protected]
To Inquire About Payments:
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FAQFor the complete list of
EEANFAQclick here
Q: WhichpromotionalmethodsdoIselect?
A: Youmayselectwhicheverpromotionalmethodsyouwouldliketousewithintheplatform.Thepromotionalmethodsweacceptinourprogramare:WebSite/Content,Blog,CPA/Sub-AffiliateNetwork,certainmethodsofPaidSearch,Merchant/ProductReview,EmailMarketing,andSearchEngineOptimization(SEO)
Q: HowdoIaddabannerortextlinktomysite?
A: YoucanfindcreativesintheCreativestabandselectthetypeofcreativeyou’dliketoadd.YoucanfilterwithintheCreativessectionbyAdvertiser,AdvertiserCategory,PromotionalType,Date,BannerSize,DeepLinking,CreativeID,andKeywords.Formoreinformation click here.
Q: WhatdoIdoifmysiteusesdifferentbanneraddimensionsthanwhatyouhavelisted?
A: Getincontactwithusandwecandiscusscustomcreativeoptions.
Q: WhatarethedifferentcreativesIcanselect?
A: Genericlinks,banneradsortextlinks.Clickthe“Creatives”tabinthemainnavigation to explore the options for our program. For more information on getting startedwithcreatives,click here.
Q: Whataregenericlinks?
A: Agenericlinkisanaffiliatetrackinglinkthatwillalwaysremainactiveinanadvertiserprogram.America’sTestKitchenAffiliateswillprimarilyusethislinkfortrackingordersgenerateswhentheylinktocontentonourwebsites,suchasrecipes,tastetests,orequipmentreviews.
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Q: Isthereanapplicationdeadline?
A: Nope!Youcanjoinatanytime.
Q: WhatisataxID#?
A: YourtaxIDisyourSocialSecuritynumber;e.g.,999-99-9999.
Q: WhatshouldIuseforacompanyname?
A: Youcanuseyourblogname(Example:“FoodBlog”).
Q: HowwillIreceivepaymentformycommissions?
A: For information on commission payout, please see this article.
Q: DoIneedtofaxmyW-9orCanIscanit?
A: Yes,youmustsendyourW9inordertobepaid.YoucanaccessaW-9formHERE. PleasenotethatyourpaymentwillbeonholduntilwereceiveyourW-9form.Youcanfax itorscanandemailitto:[email protected]
Q: HowdoIdeeplink?
A: Selectthedesiredcreativetype,filterbyselecting‘Yes’under‘DeepLinking’whichcanbefoundontheleftsideofthepage.Thenselect‘CodeOptions’atthetopofthepageandplacethedesiredURLforthespecificproductinthe‘OverrideDestinationURL’boxandhit‘ApplyOptions’
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Q: WhatdoeachofthePromotionalMethodsmean?
A: HereisaglossaryofPromotionalMethods:
PAID SEARCH -PublisherspromotemerchantsthroughpayperclickonGoogle andothersearchengines.Example:IMWave.We only allow bidding on non-branded keywords. We do not allow bidding on branded search terms, trademarks, or names of individuals on our television programs.
LOYALTY-Thesepublishersofferconsumers(theirthousandsofloyalmembers) anincentiveforshoppingthroughthissite,suchascashbackoneverypurchase,pointsforairmiles,ordollarstowardcollege.Theincentivevariesbymerchant andisbasedonwhatpercentageofcommissiontheaffiliateisearningpersale. Examples:Upromise,ShopAtHome,Ebates
TOOLBAR (DOWNLOADABLE SOFTWARE) - These partners have toolbars that membersdownloadontheircomputers.Thesetoolbarsserveasremindersfor futureshoppingtodirecttheconsumer/memberbacktothesitetopurchase throughtheaffiliate.Examples:Upromise,ShopAtHome,Ebates
SEARCH ENGINE OPTIMIZATION (SEO)-Affiliatescanhelpincreaseorganic search results
CPA / SUB AFFILIATE NETWORK-Nichespecificaffiliates.Example: Rewardstyle.comforfashionaffiliates SOCIAL SHOPPING-AllowingpublisherstopromotethroughFB,Twitter, LinkedIn,etc.
WEB CONTENT - Any site that has content surrounding a certain topic. Example: blog
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Email: [email protected]
Additional Questions?
DIRECT LINK - Clicks right to the advertiser website through PPC
COMPARISON SHOPPING - Publishers promote using the merchant’s product feed. Data feed would also include shopping comparison sites. Example Shopping Comparison Affiliates: Shopping.com, Shopzilla.com
MOBILE TRAFFIC - Affiliates have mobile enabled websites where your creative ads can be displayed
COUPON - Promote merchants by posting deals/coupons on their site. Example: RetailMeNot.com, Coupon Cabin, Coupon Mountain.
INCENTIVE - Promote merchants by offering cash back for filling out offers.
PRODUCT FEED - If you upload your product data feed, affiliates can place product images on their site. Example: www.TheFind.com
MERCHANT / PRODUCT REVIEW - Affiliates can provide review after sampling product from merchant, post links/banners near the review
MOBILE/TABLET APPLICATION - Affiliates can promote your ads in mobile and tablet app.
FAQ (continued)
