2. Affiliate konference / Postview a Retargeting v Affiliate marketingu

Real Solutions for Digital Marketers,

brought to you by ValueClick Media

Advertiser Solutions

Date

27.11.2012

Presented by

Heike Schneider

Agenda

• ValueClick Company Overview

• ValueClick Media Content Network

• Postview: View Performance Advertising

• Retargeting: Retargeting on a Product Base

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Advertiser Solutions Who is Valueclick?

F o r e a c h

c a m p a i g n

t h e p e r f e c t

s o l u t i o n

ContentNetwork Video Advertising Mobile

Affiliate Programs

Lead Campaigns

Fashion Network

CJ Software

CJFASHION

CJ Programs

CJ Campaign

ContentNetwork

Mobile

Publisher Model:

Post View

Retargeting

4

Content Network Reach and Quality

Gobal Content Network

Reach your audience More than 8.500 Websites

• Germany: 1.500+ Websites, 41.29 Mio. Unique Users, 74% reach

• International: 8.500+ Websites, 594 Mio. Unique Users

Network Quality

• Highest safety standards

(manual, technical and semantic monitoring of websites, Quality Team, …)

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Reach one of the largest networks worldwide

* Source: comScore Media Metrix Mai/Juni 2012

**Source: comScore Media Metrix Mai 2012

(ausgewählte IASH. EU zertifizierte AdNetworks)

Country Reach % Unique Visitors (000)

CZ 58.7% 4.359

SK 51.3% 2.225

Targeting Reach your customers in the most influential places

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Contextual Targeting

21 Channel

e.g.: Automotive, travel, finance, shopping etc.

Retargeting

Site Retargeting: Target consumers based on their previous

interactions with your website

Dynamic Retargeting: Serve product-targeted ads (ReTec)

More Options

Geographic, day/time, browser language

Profile Targeting

Target profile clusters

e.g.: Gender, age, telco, finance etc.

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Post View View performance based advertising

View Performance Definition

What is ViewPerformance?

• Payment of sales or leads after view of the creative

„Post View“ or „View Through“ Tracking instead of click

• Fair payment of publishers: click is preferred to view

• „View-to-Sale“ based payment method for large media reach

without financial risk

Combination of CPM and CPO

Standard

Affiliate Marketing

ViewPerformance

Affiliate Marketing

View Performance Facts

Why ViewPerformance?

• Diverse and relevant media reach in high-quality content

environment causes high brand awareness

makes Advertiser’s Affiliate Program more attractive

• Performance-based, scalable and limitable business model

• Using the publisher model „Media Reach“ completes online marketing

mix for Advertisers

CPO-based media reach

Sample creatives: triple banner

• The minimum size of any creative

has to be 234x60

• Number of ad spaces per multi-

advertiser creative is limited to

three

• The design has to be approved in

advance

View Performance requirement

Post Click

Cookie Lifetime

Long (min. 30-45 days, up to 120 days)

Commission

Full payout (100%)

Placing only click cookies

More worth than a view cookie

View Performance

Cookie Lifetime

Usually reduced, f.e. 14 -30 days

Commission

Special conditions

Placing only view cookies

General rule: Click cookies have

priority against view cookies.

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ReTec, Product based

retargeting

Advertising with products of interest

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How ReTec works

How does this work?

The technology we are using to generate dynamic creatives with single products

Is called ActiveAds

Combination of an adserver and a product database

which we fill up with your products (productfeeds are required)

Ads are generated individual for each user in real time

Retargeting Concept

<html>

<b>

$Name$

</b><img

$image$

</html>

ActiveAds

Template Engine

id image link

4005

60

https:

…

https://w

w

Mini PC interested Printer interested

„Each page of your website

could be relevant for

retargeting, if you could

read out the user behavior.“

Common pages are:

These are the main steps

each user has to visit to buy

something.

they are the ideal step to

track.

Retargeting Concept

• product pages

• shopping basket

• thank you page

Retargeting Sample Banner

Standard

Three product banner

Multiple rotation banner

Clients Product based retargeting

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19

Clients

The easy way to success implementation

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21

Timescale for implementation

Looking forward to working with you!

going now let’s

Contact

ValueClick Media

Phone: +49 (0)89 66 54 79-20

E-Mail: [email protected]

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