Emerging Financial Markets Prof. Zhiwu Chen Lecture 1: The Big Picture.
American University Presentation (3) 2012 on Mobile Trends and Emerging Technology by Wayne Chen
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Transcript of American University Presentation (3) 2012 on Mobile Trends and Emerging Technology by Wayne Chen
Emerging IT & MobileWayne Chen, Mobile SME
Evolution
The Culprits• Real-Time
• Storage & Power
• Social Media
• Entertainment (Video & Music)
• Notification
• Location-based Services
• Mobile Ads & Marketing
• Personal Medium
• Portability
• Web Accessibility
• Robust Design Usability
• Low-cost
The Market
7 Billion Population
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
Desktop vs. Mobile
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
Consumer Usage
http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/
AR: Physical-Digital
Mobile Habits• 86% of mobile Internet users
are using their devices while watching TV
• 29% of mobile users are open to scanning a mobile tag to get coupons
• Americans spend 2.7 hours/day socializing on their mobile device.
• 2X spent on eating and 1/3 of their sleeping time.
• 91% of mobile Internet is used to socialize vs 79% desktop.
Commercialization
Enterprise adoption• Corporate Usage
• 40%: E-mail
• 38%: Mobile Phones
• 35% Texting
• 30% Social Networking
• 23%: IMs
• 43%: Plan to incorporate mobile
• 38%: Using more than 2010
http://elearningexamples.com/wp-content/uploads/2011/05/Infographic-Enterprise-Mobile-Explosion.jpg
Mobile Commerce:$31Bln by 2016:39%/yr
http://tecture.com/Blog/Mobile+Ecommerce+to+Reach+31+Billion+by+2016
Mobile Ads
2011: $1.23 Billion on Mobile Ads
http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=3F2FB8C7-F228-4C13-AFF3-2C3CDE648FEA©id=B8096576-C0B1-4D22-8446-5361C5554F6B
Global Future
• PC’s decline = Tablets & Smartphone increase.
• Accelerated enterprise adoption.
• Mobile Security
• Cloud Computing
• Advance phones
• Near-Field Communication (NFC)
• Social shopping (Mobile eCommerce)
• Mobile advertising explosion
• Mobilization of the “Web” & Geo-location
Key mindset• Integrating Physical &
Digital & Social elements.
• Seamless experience in real-time.
• On-the-go mentality.
• Value-based creation (1X)
• Focus on the user.
• Desktop is not Mobile.
• Reduce overhead with cloud.