10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen
-
Upload
wayne-chen -
Category
Business
-
view
329 -
download
0
description
Transcript of 10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen
Accelerate Your Developer Relations Program Series By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Actively listening to your customers
¡ Listen to what your community has to say § Organizers § Developers § Product Managers § Designers § Executives § End-‐users
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Build brand awareness § Set realistic goals § Invite the press § Bring the “titans” § Bring customers (champions)
¡ What are you doing vs. your competitors
¡ Spend and allocate carefully
¡ Be cautious § “Everyone else is doing it
trap” ¡ Promote actively
§ Everyone
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Bring your message to a wider audience § Engage your audience § Setup 1-‐on-‐1 time § Bring your customers
(champions) ¡ Become a regular
sponsor ¡ Optimize your goals and
ROI ¡ Collaborate with other
sponsors
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Understand what key points attract people to your audience § Collect data or survey
attendees § Understand if you delivered § What could you have
improved? ¡ Use the “Scientific
Method” ¡ Move quickly on your
findings and optimize your marketing efforts
¡ Share your findings with the team
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Meet with community leaders / organizers
¡ Collaborate on events to expand mutual goals
¡ Identify top 50 organizers for different target groups
¡ Suggest content and always be willing to participate
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Design different hand outs for your audience § Add strong call-‐to-‐actions § Show your value and
results quickly § Perform blink test § Think: Is it scrap or cash
worthy? § Share customer
testimonial § Humanize your POC § Is it great or good enough?
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Evangelists are your sales force § Training them quarterly with
professional help § Hire public speakers and
gurus ¡ Develop knowledge
management resource ¡ Make sure everyone knows
the same information ¡ Categorize your
evangelists and responsibilities to help you with your marketing
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Know your Evangelist team
¡ Recommend clear guidance and goals to improve weaknesses and capitalize opportunities of your team
¡ Set goals and raise the bar on new hires
¡ Balance your evangelist teams for your target market
¡ Identify leads for your program and strengthen your area of improvement
Strengthen Weakness
Threat Opportunity
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Always market with an intention to meet your goals but remember to learn and active quickly on findings
¡ Pivot if you are not getting traction
¡ Always be action-‐orientated
¡ To stay above the water, Keep swimming
Ideas
Build
Product
Measure
Data
Learn
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Never waste money without a realistic objective
¡ Always look for ways to save on your budget
¡ Understand where to save without compromising quality, audience experience and more
¡ Know your target audience ROI per event or conference
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!