American Printer Drupa cross media campaign
-
Upload
graphic-arts-directory-depot -
Category
Business
-
view
168 -
download
0
Transcript of American Printer Drupa cross media campaign
We invite your drupa advertisement in the only industry
publication producing digitally printed magazines to
demonstrate the value of digital print technology to
your key buying prospects
Our drupa Advertising Invitation
American Printer MagazineA Division of the OutputLinks Communications Group
A 100% Data-Driven, Variable, Interactive
Printed Magazine
For Advertising Clients to Promote
Their Variable Print Technology
It Just Makes Sense – Doesn’t it?
American Printer’s MissionHelp advertising Clients increase sales by demonstrating
the power of variable print solutions in a variable printed magazine sent to high value prospects
Create upscale printed magazines to refocus printers from consistent cost cutting to investing in new technology to produce higher value, higher profit print
Use our data-driven, cross-media, variable messaging platform to provide advertising Clients an option for demographically rich, lead registration options
Shouldn’t Digital Print Technology
Be Promoted In Magazines
Produced With
Digital Print Technology?
American Printer: The Only 100% Digitally Printed Industry Magazine
The Target Audiences
• Decision Influencers
• Decision Makers
• Printers & Creatives
• Thought Leaders
Commercial
Enterprise
In-Plant
Packaging
Design
Service Providers
Analysts & Media
The Program PlatformsWebsite: AmericanPrinter.com
Hyperlinked logo on homepage
Guaranteed date-specific publication of all submitted content
Client supplied skyscraper ad placed in rotation
Articles published to the Featured Articles Section
Videos published to the Video Center
eNews: American Printer Weekly eNews
Date-specific article publication in the Featured News Section
Hyperlinked logo on each newsletter
Social Media: American Printer LinkedIn Platform
Promotion of all articles to American Printer’s Linkedin Platform
Cross Media Delivery AssetsDigital Website
Hyperlinked logo Articles published to Featured News section Videos published to the Video Center
eNewsletters 300,000+ Quarterly distribution Hyperlinked logo Client articles published above the fold
110,000+ print, digital and social media touch points
Cross Media Delivery AssetsQuarterly Magazines Standard Edition
2,900+ mailed 1st class to decision makers in major commercial and in-plant printers
100 priority mailed to C-levels in 100 largest US printers
OPTIONAL - Client ‘Customized’ Edition
Client ad pages are double those in the Subscriber Edition
Mailed 1st class to client-designated-recipients
Cover includes Client designated message for each recipient
The Program Provides
Consistent messaging to a consistent audience of engaged and prospective buyers
Guaranteed, date specific publishing rights
A 3rd trusted party publication ‘voice’
Less Cost
Only Digital Messaging Services
Additional Cost
Skyscraper Website Ads
Individualized Messaging Platform
Lead Registration Platform
Article Writing
Ask About Optional Services