America Latina y el nuevo Ecosistema de los Negocios por Internet: eCommerce+

Copyright © 2008 Marcos Pueyrredon <[email protected]>Copyright © 2008 Marcos Pueyrredon <[email protected]>

11 Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013

Marcos PueyrredonMarcos PueyrredonVP America Latina VTEX – – eCommerce Cloud Application

President of Instituto Latinoamericano de Comercio Electronico - eInstituto

http://www.linkedin.com/in/pueyrredon/es

http://www.linkedin.com/in/pueyrredon/es



Roadmap



44

NORTH NORTH AMERICAAMERICA

US$348MMUS$348MM16% AGR16% AGR

LATIN AMLATIN AMERICAERICA

US$43MMUS$43MM50% AGR50% AGR

CEMEACEMEAUS$55MMUS$55MM22% AGR22% AGR

ASIAASIAUS$280MMUS$280MM34% AGR34% AGR

EUROPEEUROPEUS$330MMUS$330MM12% AGR12% AGR

> US$ 1 BILLION IN> US$ 1 BILLION IN 2011 2011Fuente: Fuente: ““Nothing but NetNothing but Net””, JP Morgan, JP MorganEstudio de e-Commerce regional de América Economía Estudio de e-Commerce regional de América Economía 20122012

eCommerce strenght around the world



eCommerce strenght around the world

E-commerce Total Expenditure in Latin America (US$ million)E-commerce Total Expenditure in Latin America (US$ million)

Fuente: AméricaEconomía IntelligenceFuente: AméricaEconomía Intelligence

Electronic Commerce continues growing at an accelerated pace in Latin Electronic Commerce continues growing at an accelerated pace in Latin America promoted by Brasil, by Tourism and by big Retailers America promoted by Brasil, by Tourism and by big Retailers



Electronic Commerce´s strenght by country II


Share by country in the Share by country in the Total Expenditure of Total Expenditure of regional B2C regional B2C

Countries /regional blocks , B2C in Countries /regional blocks , B2C in millions of US$millions of US$



Electronic Commerce´s strenght by country III



Electronic Commerce´s strenght by country I


Electronic Commerce growth B2C as a percentage of PIBElectronic Commerce growth B2C as a percentage of PIB



Mercosur and the cross-border Electronic Commerce

The cross-border Electronic Commerce B2C exceeds in 8% both The cross-border Electronic Commerce B2C exceeds in 8% both EEUU and China purchasesEEUU and China purchases

The cross-border eCommerce B2C intrazone is less than 1% The cross-border eCommerce B2C intrazone is less than 1%

Fuente: AméricaEconomía Intelligence e instituto Latinoamerciano de Comercio Electronico eInstituto 2011Fuente: AméricaEconomía Intelligence e instituto Latinoamerciano de Comercio Electronico eInstituto 2011

Fuente: eInstitutoFuente: eInstituto



Cross-border Electronic Commerce barriers in the Mercosur

Fuente: Instituto Latinoamerciano de Comercio Electronico eInstituto 2011Fuente: Instituto Latinoamerciano de Comercio Electronico eInstituto 2011

Fuente: eInstitutoFuente: eInstituto



Net revenue decentralization in Electronic commerce

The Electronic Commerce Ecosystems evolution in the Region clearly The Electronic Commerce Ecosystems evolution in the Region clearly promotes the entrance of SMEs on online sales. It also impacts on the promotes the entrance of SMEs on online sales. It also impacts on the decentralization of net revenue in e-commerce. decentralization of net revenue in e-commerce.

Brazil decentralization of Electronic Commerce, with a high impact and Brazil decentralization of Electronic Commerce, with a high impact and participation on PyMEs and entrepeneurs is a reality in all the contries of participation on PyMEs and entrepeneurs is a reality in all the contries of the Region. the Region.

Fuente: camara-e.net e ebit (Brasil) / 2009Fuente: camara-e.net e ebit (Brasil) / 2009

Fuente: Proyecto Regional Comercio Electronico Trasnfronterizo – InstitutoFuente: Proyecto Regional Comercio Electronico Trasnfronterizo – Instituto



Indicators of Digital Economy in LATAM

Fuente: Estudio Regional de Comercio Electrónico América Economía 2010Fuente: Estudio Regional de Comercio Electrónico América Economía 2010



Regional and National research on Electronic commerce

Regional;Regional;http://www.einstituto.org/site/novedades/estudio-2012-http://www.einstituto.org/site/novedades/estudio-2012-ecommerce-america-latina/ ecommerce-america-latina/

ArgentinaArgentinahttp://www.cace.org.ar/estadisticas/ http://www.cace.org.ar/estadisticas/



Roadmap



1200 1200 millonesmillones

NuevasNuevas personas online desde el personas online desde el 20002000

China:China: 周笔畅周笔畅

Argentina: Buenos Argentina: Buenos AiresAires

South Africa: South Africa: KalulaKalula

Rusia: Rusia: московский московский экономичесэкономический кий институт институт

India:India:Sania MirzaSania Mirza

2200 Millones de personas online

1515



<1990<1990 1990s1990s 19991999 2000s2000s 20132013

Direct MailDirect MailTelephoneTelephone

TVTVRadioRadioPrintPrintDisplayDisplay

TVTVRadioRadioPrintPrintDisplayDisplayDisplayDisplayWebsiteWebsiteSearchOnlineSearchOnlineDisplayDisplay

IMIMEmail Email Direct MailDirect MailTelephoneTelephone

TVTVRadioRadioPrintPrintDisplayDisplayDisplayDisplayWebsiteWebsiteSearchOnlineSearchOnlineDisplayDisplayLanding PagesLanding PagesMicrositesMicrositesOnline VideoOnline VideoWebinarsWebinarsAffiliate MarketingAffiliate Marketing

TVTVRadioRadioPrintPrintDisplayDisplayDisplayDisplayWebsiteWebsiteSearchOnlineSearchOnlineDisplayDisplayLanding PagesLanding PagesMicrositesMicrositesOnline VideoOnline VideoWebinarsWebinarsAffiliate MarketingAffiliate MarketingBlogsBlogsRSSRSSPodcastsPodcastsWikisWikisSocial NetworksSocial NetworksMobile WebMobile Web

IMIMEmail Email Direct MailDirect MailTelephoneTelephone

TVTVRadioRadioPrintPrintDisplayDisplayDisplayDisplayWebsiteWebsiteSearchOnlineSearchOnlineDisplayDisplayLanding PagesLanding PagesMicrositesMicrositesOnline VideoOnline VideoWebinarsWebinarsAffiliate MarketingAffiliate MarketingBlogsBlogsRSSRSSPodcastsPodcastsWikisWikisSocial NetworksSocial NetworksMobile WebMobile WebBehavioralBehavioralSocial Media & AdsSocial Media & AdsVirtual WorldsVirtual WorldsWidgetsWidgetsTwitterTwitterPinterestPinterest

Mobile Mobile EmailSMS EmailSMS IMIMEmail Email Direct MailDirect MailTelephone0Telephone0

Addressable VoiceAddressable VoiceMobile EmailMobile EmailSMS + MMSSMS + MMSIMIMEmail Email Direct MailDirect MailTelephone0Telephone0

1616

Many questions



What does a Pyme search for in Internet?

Clients = Sales = Clients = Sales = ConversionConversion



1818

What does the consumer search for in Internet?

Suscriptions

Digitales goods and servicess

Goods

OMNI CHANNEL

OMNI SERVICE

NEW CONSUMER

Fuente: CybersourceFuente: Cybersource



LimitedLimited EndlessEndless

Store POSStore POS

Web SiteWeb Site

MobileMobile

Source: IBM Global Retail Industry – eCommerce DAYSource: IBM Global Retail Industry – eCommerce DAY

Omni-PresentOmni-Present

Call CenterCall Center

Social WebSocial Web

Store KioskStore Kiosk

Consumers evolutionConsumers evolution

Consumers are more clever . Consumers are more clever . They get more information, are more contact whit They get more information, are more contact whit technology and get more demanding every day technology and get more demanding every day

1919

Current situacion of supply and demand Current situacion of supply and demand

Source: IBM Global Retail IndustrySource: IBM Global Retail Industry




AwarenessAwareness PurchasePurchase ReceiveReceive Service &Service &SupportSupport

Browse & Browse & ResearchResearchAwarenessAwareness PurchasePurchase ReceiveReceive Service &Service &

SupportSupportBrowse & Browse & ResearchResearch

ConsumerConsumer CustomerCustomer

Consumers are getting more added value on each point of Consumers are getting more added value on each point of contact. They are deconstructing the purchase processcontact. They are deconstructing the purchase process

2020



To give customers service to all clients as a sole brand, To give customers service to all clients as a sole brand, independent of To It´s key to the bussinessindependent of To It´s key to the bussiness

Point of Sale Point of Sale Web Site Web Site Consumer Consumer Mobile Mobile KioskKiosk Employee Employee

Mobile Mobile Contact Contact CenterCenter

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Collect & Collect & ReceiveReceive

Transact & Transact & PayPay

Purchase Purchase DecisionDecision

Research & Research & BrowseBrowse AwarenessAwareness

In-Store In-Store Shopping Shopping

ExperienceExperience

Service & Service & SupportSupport

Out-of-Store Out-of-Store Shopping Shopping

ExperienceExperience

Research & Research & BrowseBrowse

PurchasePurchaseDecisionDecision

Transact & Transact & PayPay

Collect &Collect &ReceiveReceive

AwarenessAwareness

Service & Service & SupportSupport

2121




¿How the offer satisfie the consumer in internet?

2222



The 6 apocalyptic horsemen of the eCommerce



Components of an eCommerce System



WMSWMSWMSWMS

ERP SystemERP SystemERP SystemERP System

e-SACe-SACe-SACe-SAC

CRMCRMCRMCRM Processing purchase Processing purchase orderorder

Processing purchase Processing purchase orderorder TaxesTaxesTaxesTaxes

Work flowWork flowWork flowWork flow NotificationsNotificationsNotificationsNotifications

Promotions & Promotions & DiscountsDiscounts

Promotions & Promotions & DiscountsDiscounts

Service Plan Service Plan ManagerManager

Service Plan Service Plan ManagerManager

Shopping cartShopping cartShopping cartShopping cart Internal control Internal control fraudfraud

Internal control Internal control fraudfraud

Payment GatewayPayment GatewayPayment GatewayPayment Gateway

External control External control fraudfraud

External control External control fraudfraud

Front-end shopFront-end shop External External servicesservices

TMS / LogisticsTMS / LogisticsTMS / LogisticsTMS / Logistics

Back-endBack-end

SSL ProviderSSL ProviderSSL ProviderSSL Provider

Domain ProviderDomain ProviderDomain ProviderDomain Provider

eMarketingeMarketingeMarketingeMarketing

Online Business Management



Roadmap: Online Channel B2C Opening



Roadmap



Fuente: www.eCommerceplus.orgFuente: www.eCommerceplus.org

What we call eCommerce + or eCommerce PlusWhat we call eCommerce + or eCommerce Plus

The new ecosystem Online Businesses: eCommerce+



eCommerce+ The New Ecosystem of online eBusinesses




eCommerce+ The new Ecosystem of the online business




Roadmap



Ecommerce Challenges



We invite you to feel the online business Latin beats



Muchas Gracias por su atención!!!

Marcos PueyrredonMarcos PueyrredonPresidentePresidente

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America Latina y el nuevo Ecosistema de los Negocios por Internet: eCommerce+

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Transcript of America Latina y el nuevo Ecosistema de los Negocios por Internet: eCommerce+