AMD CES 2013 Press Conference
description
Transcript of AMD CES 2013 Press Conference
1 | Presentation Title | Month ##, 2011 | Public
CONSUMERS AND THE WORLD
OF SURROUND COMPUTING
FORWARD LOOKING STATEMENT
This document contains forward-looking statements concerning AMD, the timing and features of AMD’s future products, the ability of AMD
to win in high-growth consumer segments with new APU products in 2013, the benefits from AMD’s new technology partnerships and the
timing of future products that incorporate AMD’s products, which are made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects,"
"believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking
statements in this document are based on current beliefs, assumptions and expectations, speak only as of the date of this document and
involve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include the possibility
that Intel Corporation's pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other
activities may negatively impact the company's plans; the company may be unable to develop, launch and ramp new products and
technologies in the volumes that are required by the market at mature yields on a timely basis; that the company's third party foundry
suppliers will be unable to transition its products to advanced manufacturing process technologies in a timely and effective way or to
manufacture the company's products on a timely basis in sufficient quantities and using competitive technologies; the company will be
unable to obtain sufficient manufacturing capacity or components to meet demand for its products or will not fully utilize its its
commitment with respect to GLOBALFOUNDRIES microprocessor manufacturing facilities; that customers stop buying the company's
products or materially reduce their operations or demand for the company's products; that the company may be unable to maintain the
level of investment in research and development that is required to remain competitive; that there may be unexpected variations in the
market growth and demand for its products and technologies in light of the product mix that the company may have available at any
particular time or a decline in demand; that the company will require additional funding and may be unable to raise sufficient capital on
favorable terms, or at all; that global business and economic conditions will not improve or will worsen; that demand for computers will be
lower than currently expected; and the effect of political or economic instability, domestically or internationally, on the company's sales or
supply chain. Investors are urged to review in detail the risks and uncertainties in the company's Securities and Exchange Commission
filings, including but not limited to the quarterly report on Form 10-Q for the quarter ended Sept. 29, 2012.
CONSUMERS AND THE WORLD OF
SURROUND COMPUTING
CES 2013
Lisa Su, Senior Vice President and General Manager,
Global Business Units, AMD
It’s multi-platform:
eyeglasses to room-size
It’s fluid: realistic output,
natural human input
It’s intelligent: anticipates
our needs
The Surround
Computing Era
Begins!
• Transform the industry by bringing surround computing to life
• Deliver stunning, immersive experiences
• Drive system designs that inspire
AMD in 2013
Leadership Products for Consumers in 2013
Mainstream Ultrathins & Small PCs
“Kabini”
Performance Ultrathins &
Desktops
“Richland” &
“Kaveri”
Discrete Graphics
Leadership
“Solar System /
Sea Islands”
True Performance
Tablets
“Temash”
AMD roadmaps are subject to change without notice. All product names in quotes are codenames and are for AMD internal use only.
AMD Radeon™
Graphics
HD 7970 GHz Edition
The World’s Fastest and
Most Advanced Graphics1
AMD Radeon™
The Top GPU Compute
Solution on Green 500
AMD FirePro™
Graphics Technology
Outstanding Battery Life
& Optimal Performance
AMD Enduro™
2012: A Year of Leadership
• Pushes our graphics technologies and
capabilities more than any other medium
• Represents a massive market
opportunity for AMD
The Importance of
Gaming
Cloud
Client
Console Content
AMD Strategy:
Four
Lead in the
Corners
of Gaming
Cloud
Client
Console Content Content
The World’s
Top Titles
Partners
Cloud
Client
Console Content Cloud
Leading in Cloud through
Best-In-Class
Gaming Technology
Key Strategic
Partnerships
Cloud
Client
Console Content Console
AMD is the Gaming Console
Graphics
Leader
Powering 3 of the 4 available
Consoles, including the new
Nintendo® Wii U
™
Cloud
Client
Console Content Client
We continue to lead
in Performance and
Immersive
Experiences
Including the new
Graphics Core Next-powered
HD 8000M Series AMD Radeon™
HD 8000M Series AMD Radeon™
• Graphics Core Next Goes mainstream 2nd generation of GCN-based notebook graphics
products, fully DirectX® 11.1-capable
• Better power management than ever AMD Enduro™ technology brings automatic and
seamless switching, plus AMD PowerTune and
ZeroCore power technologies2,3
• Improved Graphics Performance: Raising the Bar in every segment vs. previous generation
AMD A-Series
APUs
Selected by 10 of the top 11
OEMs worldwide
High Performance
APUs
AMD Establishes the
HSA Foundation
2012: A Year of Leadership
8.794 GHz on FX-8350*
Setting Speed
Records
Architecting the future of
computing
*http://valid.canardpc.com
AMD and ASUS
U38 Ultrathin AMD and Asus
• Co-Developed with Microsoft and AMD
• AMD A-Series with Radeon™ discrete option
• AMD Start Now Technology4
• Ultra-thin and ultra-light form factor measures just
6mm at the front
• Full HD 1080p IPS panel with capacitive multi-touch
• ASUS SonicMaster technology co-developed with
Bang & Olufsen ICEpower®
• 15.6” HD Touch Display
• HP TrueVision HD Webcams
• Dolby Advanced Audio
• Most affordable HP touch
notebook ever
• AMD A-Series APU powered
AMD and HP
Announced Today!
AMD A-Series
APUs
Premium Performance and Advanced Features in Thin and Light Designs
Elite Experiences
Sleek Designs Maximum
Compute and Graphics
PERFORMANCE ULTRATHINS and DESKTOPS: AMD A8 AND A10 “Richland”
20 to 40 percent
more performance
than previous
generation5
With greater
battery life6
AMD software
innovations
NEW ELITE SOFTWARE BUNDLES ON AMD A8 AND A10
Be Recognized Share Your Content
Interact Your Way Engage Your Senses
AMD Screen Mirror8
AMD Gesture Control9 AMD Optimized Games
AMD Face Login7
AMD Elite
Experiences
Long Battery Life, Quad-Core Performance and Rich Entertainment Features
Amazing Battery Life
Responsive Performance
Rich Entertainment,
Smart Price
ULTRATHINS and SMALL FORM FACTOR PCs: AMD A4 AND A6 “KABINI”
50+% performance
increase from
“Brazos 2.0”10
First quad-core
x86 SoC
Over 10 hours
of battery life11
AMD “KABINI” INTEL CORE i3-3217U
ULTRABOOK
AMD “Temash”
Performance Tablet
Category
Multi-tasking performance:
Dual & Quad-Core Options
Brilliant HD visuals:
AMD Radeon™ HD Graphics
Application Acceleration
Full Windows 8 experience
Processors for tablets
as light consumption
devices
Re-purposed notebook
processors that bloat
the tablet
“TEMASH” ENABLES A NEW CATEGORY OF ULTRA MOBILE DEVICES
The elite mobility processor for Windows 8
Accelerated Apps and
Productivity
PC Gaming in a Tablet
Superior HD Media
ULTRA LOW POWER FOR TABLETS AND HYBRIDS: AMD A6 AND A4 “TEMASH”
Up to 100% more
graphics performance
than “Hondo”12
Fastest x86 SoC for
Tablets
Full Microsoft™
Windows compatibility
AMD “Temash”
THE 2013 ROADMAP TO SURROUND COMPUTING
Industry-leading Graphics, Compute IP Rapidly Leveraged in
Ultra-Low Power, Low Power and Performance APU Platforms
Graphics
High-Performance Ultrathins and Desktop
Ultrathins
Tablets and
Hybrids
AMD roadmaps are subject to change without notice.
“Solar System / Sea Islands”
40nm
28nm
32nm
“Brazos 2.0” “Kabini” SoC
“Hondo” “Temash” SoC
“Richland” “Kaveri” “Trinity” HSA Features Arrive
on “Kaveri”
All product names in quotes are codenames and are for AMD internal use only.
AMD and VIZIO
• Four systems announced today
at CES!
• AMD A-Series APU-based
ultrathin notebooks and
All-in-One
• AMD Z-60 APU-based tablet
A Winning Combination AMD and VIZIO
• Transform the industry by bringing surround computing to life
• Deliver stunning, immersive experiences
• Drive system designs that inspire
AMD in 2013
35 | Presentation Title | Month ##, 2011 | Public
THANK YOU
FOOTNOTES
1- In tests by AMD as of May 22, 2012 on single-GPU graphics cards, the AMD Radeon™ HD 7970 GHz Edition showed higher average performance than the NVIDIA GeForce GTX 680
in the following games/apps: Formula 1 2010, Civilization V, StarCraft II, Just Cause 2, Unigine Heaven, Left 4 Dead 2, Enemy Territory: Quake Wars, The Elder Scrolls V: Skyrim, DiRT 3,
The Chronicles of Riddick: Assault on Dark Athena, Crysis Warhead, Metro 2033 (4xAA), and Hard Reset (MLAA). All applications were evaluated at 2560x1600 with 8xAA and 16xAF
unless otherwise noted. System configuration: Intel® Core™ i7-3960X (3.33GHz), MSI X79A-GD65, 16GB DDR3-1600 and Windows® 7 x64. AMD Radeon™ HD 7970 GHz Edition
evaluated with AMD Catalyst™ 8.973. NVIDIA® GeForce® GTX 680 evaluated with NVIDIA® ForceWare™ 301.10 WHQL. [GRDT-16]
2 - AMD Enduro™ technology, AMD Enduro™ technology automatically turns off the AMD Radeon™ discrete GPU for non-intensive applications to help maximize battery life for more time
unplugged, and requires either an AMD A-Series APU or an Intel processor, plus an AMD Radeon™ discrete graphics card and is available on Windows® 7 and Windows® 8 Standard and
Professional editions. Linux OS supports manual switching which requires restart of X-Server to switch between graphics solutions. With AMD Enduro™ technology, full enablement of all
discrete graphics video and display features may not be supported on all systems (e.g. OpenGL applications will run on the integrated GPU or the APU as the case may be). Always check
with your system manufacturer for specific mode capabilities and supported technologies.
3 - AMD PowerTune, AMD’s Power Gating support, AMD ZeroCore Power and other AMD power management technologies are a family of technologies offered with certain AMD
Radeon™ graphics products, which are designed to intelligently manage GPU power consumption in response to certain GPU load conditions. Not all products feature all technologies—
check with your component or system manufacturer for specific model capabilities
4- AMD Start Now technology is a BIOS optimized solution designed to deliver better system responsiveness by minimizing the time to wake up the system from sleep mode, boot the
system to desktop and connect to a wireless local area network. Actual times will vary based on operating system, APU, driver, disk drive and memory speed. AMD Start Now technology
is available with select AMD APUs when running Windows 7 or Windows 8. Check with your component or system manufacturer or retailer for specific model capabilities.
5 - Testing and projections develop by AMD Performance Labs. The score for the 2012 AMD A10-4600M on 3DMark 11 was 1150 and the 2012 AMD A8-4555M was 780 while the
―Richland‖ 2013 AMD A10-5750M was 1400 and the AMD A8-5545M was 1100. PC configs based on the ―Pumori‖ reference design with the 2012 AMD A10-4600M with Radeon™ HD
7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with AMD Radeon™ HD 8650G graphics and the 2013 AMD A8-5545M
with AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit. RIN-1
6 Based on testing and calculations by AMD Performance Labs, the 2012 AMD A-Series platform enables 725 min./12:05 hours of Windows Idle. Battery life calculations based on a 6 cell
Li-Ion 62.16Whr battery pack at 98% utilization. AMD defines ―all-day‖ battery life as 8+ hours of battery life in Windows Idle. Test configuration: ―Pumori‖ reference board, AMD A6-4400M
with AMD Radeon™ HD 7520G Graphics, 4G DDR3-1600 (Dual Channel) Memory and Windows 7 Home Premium 64-bit, 14‖ 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD
(SATA) – 250GB 5400rpm, 62Whr Battery Pack and Windows 7 Home Premium. TRN-4 Based on testing and calculations by AMD Performance Labs, the 2013 AMD A-Series "Richland"
platform enables 780 min./13:00 hours of Screen on idle / eReader. Battery life calculations based on a 6 cell Li-Ion 62.16Whr battery pack at 98% utilization. AMD defines "all-day" battery
life as 8+ hours of battery life in Windows Idle. RIN-5 Test configuration: "Pumori" reference board, AMD A6-5350M APU with AMD Radeon™ HD 8450G Graphics, 4G DDR3-1600
(Dual Channel) Memory and Windows 7 Home Premium 64-bit, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, 62Whr Battery Pack and
Windows 7 Home Premium.
7 - AMD Face Login: AMD Face Login is designed as a convenient tool to help you log into Windows and many popular web sites quickly. It should not be used to protect your computer
and personal information from unwanted access. Only available on upcoming AMD A10 and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed ―Temash.‖
Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10. Internet connection is required for website
login and use of other online features.
FOOTNOTES
8 -AMD Screen Mirror: AMD Screen Mirror is designed to enable the transmission and display of your PC screen on other compatible networked "mirror" devices. Only available on
upcoming AMD A10, A8 and A6 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash." Compatible Digital Media Renderer (DMR) devices are listed on
the Digital Living Network Alliance (DLNA) website (http://www.dlna.org/consumer-home/look-for-dlna/product-search) with the ―'Play To' Receiver‖ feature and must also include H.264 and
AAC support. Both PC and DMR device must be connected to a network that will permit content streaming. AMD Screen Mirror supports almost all popular image, audio and video file
formats as well as applications showing on your PC screen, but will not mirror protected content. Requires minimum screen resolution of 800x600. Performance may be degraded on
networks with limited bandwidth, especially with high definition content.
9- AMD Gesture Control: AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC. Only available on upcoming AMD A10
and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash.‖ Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8
operating system. Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported Windows
Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle. Performance may be degraded in low lighting or intensely-focused lighting environments.
10 - Test conducted in AMD Labs measuring productivity performance with PCMark Vantage. The ―Kabini‖ A6 APU-based system scored 5271 while the ―Brazos‖ APU-based system
scored 2807. Kabini‖ PC config is based off the "Larne" reference design with 2013 AMD A6-5200 APU with AMD Radeon HD 8400 graphics, 4G DDR3 1600, and Windows 8 64bit.
―Brazos‖ PC config is based off the ―Renmore‖ reference resign with 2012 AMD E2-1800 APU with AMD Radeon HD 7340 graphics, 4G DDR3 1333 and Windows 7 Ultimate. KBN-3
11- Test conducted in AMD Labs measuring battery life with Windows 8 idle performance. The ―Kabini‖ A6 APU-based system idled for 604 minutes (10.1 hours). ―Kabini‖ PC config is
based off the "Larne" reference design with 2013 AMD A6-5200 with AMD Radeon HD 8400 graphics, 4G DDR3 1600, and Windows 8 64bit.
12 - Test conducted in AMD Performance Labs using FutureMark 3DMark Vantage P as a metric for GPU performance and PC Mark Vantage as a metric for CPU performance. The AMD
Z-60 APU-based system scored 455 and 1914 in 3DMark and PCMark respectively. The AMD A6-1450 APU-based system delivers scores of 981 and 3123 in 3DMark and PCMark
respectively. The platforms tested were the AMD Z-60 APU with AMD Radeon HD 6250 graphics, 2x 2GB DDR3-1066, Microsoft Windows 7 and the ―Larne‖ reference platform with an
AMD A6-1450 Quad Core 1.0GHz APU, AMD Radeon™ HD 8280 series graphics, 2GB DDR3-1066 system memory and Microsoft Windows 7. TEM-2
Trademark Attribution
AMD, the AMD Arrow logo, AMD Enduro, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or
other jurisdictions. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners.
For additional information on AMD product features and partner attribution, please go to www.amd.com/legal.
© 2012 Electronic Arts Inc. EA, the EA logo and Medal of Honor are trademarks of Electronic Arts Inc.
© SEGA. SEGA, the SEGA logo and SONIC GENERATIONS are either registered trademarks or trademarks of SEGA Corporation. All rights reserved.
©2013 Advanced Micro Devices, Inc. All rights reserved.