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Amazon ebay BM
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Could eBay consider an even more radical move similar to Amazon? Min Woo Woo Suk Clement
Transcript of Amazon ebay BM
Could eBay consider an even more radical move similar
to Amazon?
Min Woo
Woo Suk
Clement
“ Pioneer new communities around
world built on commerce Sustained
by trust / Inspired by Opportunity ”
“ be Earth’s most customer-centric
company for three primary customer sets :
customers, sellers, and developers “ GOAL
3.5 3.74.8 5 5.2
7.5
1214
17.5
24.5
32
7
10
18
25 25 25.226
0
5
10
15
20
25
30
35
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Amazon eBayGMV in USA(Bilion USD)
Amazon eBay
.Revenue .Operating Income
.Net Income
32%27%26%
15%14%21%
Share PriceCAGR (2001 - 2010)
37% 6%
[Source: Cowen and Company (2011), Investment
Controversies Series : Amazon.com]
14 82
Notably,CAGRof 10% Per year
1995 1996 2002 2006 2007
1995 1996 2002 2006 2007
서비스종류 내용
“Amazon Webstore Service”
3.5 3.74.8 5 5.2
7.5
1214
17.5
24.5
32
7
10
18
25 25 25.226
0
5
10
15
20
25
30
35
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Amazon eBayGMV in USA(Bilion USD)
‘95
2011
'97 2010‘99‘96 2002
‘96
2002
2006
2006
2007
2007
‘99
“ get big fast “.
“ Enhancing Customer Convenience “
“ Fulfillment by Amazon(FBA) “
“Full suite of service”
“ Enhancing Customer Convenience “
“ Fulfillment by Amazon(FBA) “
“Full suite of service”
‘95
2011
'97 2010‘99‘96 2002
‘96
2002
2006
2006
2007
2007
‘99
“ get big fast “.
“ Enhancing Customer Convenience “
“ Fulfillment by Amazon(FBA) “
“Full suite of service”
“ Enhancing Customer Convenience “
“ Fulfillment by Amazon(FBA) “
“Full suite of service”
Move into IT Service
(SaaS, IaaS)
Contents
Distribution Eco-system
As Platform Tech & Infra
KindleMarket Place
* Expanding into Fixed-PriceSales (In 2000) : Minimize bargain time
*Adding “Buy-It-Now” Features(In 2000)
: Immediate purchase available*Storefront: Individual online store
Activation of C2C Market transaction, expansion of other internet transactions
Seller
eBay
Trading
Community
system
Buyer
Expansion of “Buy” Platform (Horizontal Expansion)
Enablers for “Buy”(Vertical Expansion)
Enablers for “ Mobile” (Move into M-commerce)
Sellers
e-Shope-Shop
Customer
Sellers
Buyer
Value Proposition
④Trend-Driven
③Customer-Driven
①Resource-Driven
②Open-Driven
System becomes more efficient with growth and enhancement
Jeff Bezos emphasized fast growth before competitors realize what they are striving for based on this model so that it becomes difficult for competitors to catch up later on
