Introducing eBay & Amazon: the SME opportunity
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Transcript of Introducing eBay & Amazon: the SME opportunity
![Page 1: Introducing eBay & Amazon: the SME opportunity](https://reader030.fdocuments.us/reader030/viewer/2022032421/55a6891a1a28ab451e8b47ab/html5/thumbnails/1.jpg)
Introducing eBay & Amazon:
the SME opportunityDan Wilson
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Welcome
• Who am I?
• Who are you?
• Why are we here?
• What do you want to
know?
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Some objectives
• Introduce the ecommerce opportunity
• Explore the basics of successful eBay selling
• Look at some tips and tweaks
• Introduce you to Amazon
• Inspire you to take the plunge
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The size of Ecommerce
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Size of eBay and Amazon
UK ecommerce in 2015 = £53bn
(excludes groceries and holidays)
eBay estimated to = £3.5bn in 2014
18 million monthly buyers
200k business sellers
Amazon: £4.5bn in 2014
estimated 40% from SMEs
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Huge opportunity• Ecommerce continues to grow and develop
• It's not to late to get involved
• Key categories seeing huge growth: homewares, pets,
fashions, sporting goods, car accessories.
• International opportunity growing too.
• Flexible business opportunity. Fulfill your personal ambitions
• Low investment start-up, useful new avenue for existing firms.
• The key is getting started.
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Where to get started?
• Who is using eBay already?
• Buying is a great way to learn
• Start today. Have a clear out.
• It takes time to build a reputation.
• Feedback and DSRs are vital
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A few things to remember
• Mobile
• BIN
• New & In season
• High street names too
• Devices differ
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A business-like approach
• It’s not a hobby and discipline pays off
• Have a business plan, however basic
• Consider all the costs inc eBay & PayPal fees
• Be cautious when forecasting sales
• Research the market
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Information is power
• Terapeak research tools give vital data
• Competitor analysis
• Selling prices and conversion rates
• Trends over time
• Vital insights when buying stock to sell
• http://www.terapeak.com/resources/guides/guide-for-
new-ebay-sellers/
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Best MatchHow people find your products
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Best Match Influencers
• Feedback, DSRs and Defects
• Successful sales
• Quality of listing
• Free P&P/Fast & Free
• Auctions treated differently
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Feedback and DSRsYour eBay reputation.
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The eBay Defects System
• More important than feedback and DSRs
• Focus is on buyer satisfaction and raising
standards
• 2% Defect rate can affect your sales
• Considers emails from buyers chasing orders
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Create winning eBay listings that sellMaster the basics and attract buyers
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Titles
• 80 characters is your selling headline
• Vital for Best Match search
• Think hard and make them comprehensive
• Be truthful. Use accurate terms including
brands
• Include brief text in your description
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Item specifics
• Also vital for search
• Helps people find your items
• Especially vital for commodity items
• Time-consuming but makes a real difference
• Enter in your listing tool or the SYI
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Photos really matter
• More important than your written description
• Upload up to 12 per listing for free on eBay
• Crisp, clear, uncluttered
• Well lit, upfussy, focus on the product
• removethebackground.com a useful service
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Editing works
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eBay picture standards
• Every listing must have a picture
• One side at least 500 pixels
• No graffiti, alerts or branding
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Think mobile
At least 40% of eBay sales on mobile
Big ticket buyers
On the move shoppers
Double screeners and Commuters
Check your listings!
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eBay surgeryWho already has items up for
sale already on eBay?
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My eBayManaging and Monitoring your sales
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Monitoring your sales
• Answer emails quickly
• Have you tried a Best Offer?
• What's selling well or not?
• Watchers, views and bids.
• Enjoy it
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Completing your transaction
• Send the goods sharpish.
• Include a note
• Good packaging counts
• It's all about your DSRs and feedback
• Satisfy the customer
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Dealing with problems
• Returns and refunds
• Buyer fraud
• Lost parcels
• eBay's dispute system
• Be businesslike. Cut your losses.
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A few words about stock
• Make informed stock decisions
• Don’t overstock
• Consider varied lines and areas
• The market changes. Prices change.
• Most sales slumps are a result of bad stock.
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Couriers and Carriers
• Huge selection out there
• Service varies on service and price
• Most sellers will have a variety of suppliers
• Keep shopping around
• Have a back up service in mind
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P&P tips
• There is no need to queue at the Post Office
• Explore Royal Mail's services for collection.
Or the Post Office drop and go deal.
• Remember the couriers: Hermes and Collect
plus
• Offer Free P&P
• Shop around. Do volume deals.
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eBay Start-up problems
• eBay selling limits and PayPal limits
• Getting started in search: remember auctions
• Sourcing profitable stock
• Rookie mistakes and defects
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Ramping up your eBay sales Useful tools and ideas for growing your sales
Sell more. Sell more efficiently.
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Turbo Lister
• Bulk uploader, bulk edit features.
• Reuse your templates.
• Free, use it on your desktop.
• Upgrade to this smartish.
• Doesn't work on Macs.
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Selling Manager
• A more sophisticated version of My eBay.
• It's free. Upgrade ASAP.
• Useful tools and services.
• Works very well with Turbo Lister
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Selling Manager Pro
• One up from Selling Manager
• Automated feedback and email
• Sales reporting tool
• £4.99 a month
• Worth it for automated feedback alone.
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Strive for efficiency
• Understanding the numbers
• Stock discipline
• Planning ahead
• Organised workspace
• The kit for the job
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Introducing AmazonGetting started, tools and services, Amazon insights
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Amazon• After eBay, the obvious next step
• New goods across a huge spectrum of
sectors
• Third party sellers make up maybe 40% of
sales
• Amazon offer a wide range of selling options
• Lots of sellers happily combine eBay and
Amazon
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Getting started on Amazon
• Amazon accredit sellers. Harder to register.
• But an easier channel to manage than eBay
• Start planning when your eBay sales are
ramping up
• Some things work better on Amazon
• The aim is to win the Buy Box
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Go Global with Amazon
• UK is a solid Amazon marketplace
• Very easy to internationalise your sales in EU
• Germany and France big markets
• FBA is a great service for Cross border
• Easier than eBay to internationalise listings
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Amazon insights
• You're head to head with Amazon
• Pricing really is key - win the buy box.
• Hard to stand out - listings are standard
• Complex and variable category fees. Tough
rules.
• BUT potentially a very lucrative channel
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Beyond Amazon and eBayUsing other marketplaces and building your own website
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Other marketplaces
• Other marketplaces are available
• Etsy, folksy, rakuten.co.uk, others are emerging
• Tend to be specialist and niche
• Worth exploring once you crack eBay & Amazon
• More will emerge in the future
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Your own webstore
• Many sellers want their own ecommerce website
• Plenty of options out there
• Prove your business concept on the marketplaces
• It's an investment of time and money
• Can take time to find traffic and life
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Your to-do list
• Start selling now. Have a clear out.
• Can take time to establish an eBay reputation
• Form a plan, source stock to sell.
• Ramp up as soon as you can
• Broaden your horizon to Amazon
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FAQs
• What are the fees for eBay selling?
• What can't I sell on eBay?
• When do I start paying tax on my eBay sales?
• What should I sell?
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