A

Project Report

On

“ CUSTOMER BEHAVIOUR TOWORDS IDEA CELLULAR ”

In partial fulfillment of the requirement for the degree of

MASTER OF BUSINESS ADMINISTRATION

(Session 2011 – 2016)

Submitted To: Submitted By:

Dr. Vikasdeep Amandeep Singh

MBA(IC) 9th Sem

Roll No. 602

UNIVERSITY SCHOOL OF BUSINESS STUDIES

TALWANDI SABO, BATHINDA (PUNJAB)

DECLARATION

I AMANDEEP SINGH , The student of MBA(IC) in the Punjabi University School of

Business Studies, Guru Kashi Campus, Talwandi Sabo have completed my traning in

IDEA CELLULAR LTD. MOHALI for the period of 45 Days and submitted my training

project of “CUSTOMER BEHAVIOUR TOWORDS IDA CELLULAR” as assigned by

the company to me as a part of MBA(IC)

Further I want to convey that no copy of this project is submitted by me in other university

for award of any other degree or diploma etc.

Amandeep Singh

PREFACE

The motive of project undertaken by me is to find out the level of customer satisfaction.

Its aim is to find out different level of satisfaction they get pertaining to different parameter on

which a customer is satisfied with the services provide by the company or not.

ACKNOWLEDGEMENT

A Formal Statement of Acknowledgement will meet the ends of justice in the matter of my

deep sense of gratitude to all those who help me in completion of my project.

I would like to give special thanks to Mr. Narinder Bansal who was my project guide for

guiding me from time to time, right from giving direction to the research, to the preparation

of report. He provides me with valuable suggestions and information related to the project

and really co-operate me a lot during my project. She was deeply concerned and involved for

my wellbeing.

I also owe my thanks to my teachers Dr. Vikasdeep for their kind guidance and

unstinted support throughout the training and even before.

Amandeep Singh

CONTENTS

TITLE PAGE NO.

INTTODUCATION TO IDEA 1-4

MAJOR EVENTS 4-10

BOARD OF DIRECTORS 10-13

CONSUMER BEHAVIOUR 14-17

REVIEW OF LITRATURE 18-22

OBJECTIVES OF THE PROJECT 23-23

SCOPE OF THE STUDY 24 -24

NEED OF THE STUDY 25-25

REASERCH METHODLOGY 26-27

DATA ANALYSIS AND INTERPOTATION 28-49

OBSERVATIONS AND FINDINGS 50-50

LIMITATIONS OF THE STUDY 51-51

RECOMMENDATIONS / SUGGESTIONS 52-53

OPPERUNITIES 54-54

CONCLUSION OF THE STUDY 55-55

QUESTNARIES 56-59

REFRENCE 60-60