Amadeus Online Travel Network 2019

30th & 31st October

Berlin

Marcel Jacobs

Agenda

Introduction

Sustainability

Best practices

What’s next

How Purpose leads to new business

FAIRPHONE PATAGONIA TONY CHOCOLONELY

SystemChanger

Sales up by 30%

Unique Flavors, system changer and

significantly priced higher

How does sustainability relate to traveling?

Thailand closes beach, Plastic soup around the globe, TUI stops short haul flights e.g. Amsterdam – Paris/London, between 2015-2020 doubling of sustainable accomodations bookedBarcelona & Amsterdam restrict AirBnB, Venice, Amsterdam and Fjords restrict Cruise ships (naked protest), e-scooters are abandoned across city centers

From blaming and shaming to….?

• Increase in GlobalAwareness

• RegionalDifferences

• Beyond a “Movement”

• NIMBY*• Political shift• Trust issues• Need for

transparency & collaboration

• Time to act NOW

Greta Thunberg – Climate striker * NIMBY – Not In My BackYard

Do you know where the biggest impact applies?

Carbon Footprint – did you know?

Global Carbon footprintAviation 2%Tourism 8-12%

Carbon offset*Airline 1: € 4Airline 2: € 24Scheme A: € 50-500

* Return flight Amsterdam – San Diego. Airline 1 indirect flight, Airline 2 direct flight, Scheme A – 10% of ticket price

What challenges face your customers / consumers?

• What means sustainability?

• Where do I start?• What choices do I

have?• What info is

credible?• How do I know I

am doing the right thing?

• Whom can help?• What can I share?

Smart Marketing or Real impact?

It is an incremental driven approach not a leapfrog

What’s next?

Collaborate & Engage to create a positive Impact

TRAVEL Responsibly

Question remains;Do you and your stakeholders want tobe; a game changer, a system changer

or thought leader?

Summary – time to collaborate and execute

Thank you

marcel.jacobs@circl8.com