High performance travel advertising - Amadeus · platform. We’ve grown a European network of more...
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Unique to the industry travel audience is the first full-service travel advertising platform. We’ve grown a European network of more than 500 travel publishers, including online travel agencies (OTAs), metasearch sites, travel media sites and more, who agree to publish third-party content in the form of native advertis- ing. Our unique Demand-Side-Platform is the first DSP built specifically for the travel industry. This means that advertisers are able to place contextual ads targeting specific audiences as they are browsing for travel content in real time. For exam- ple, a tour operator to Latin America could place a dynamic ad promoting its luxury holidays to an online travel guide just when a wealthy traveller is planning a beach holiday in Brazil. We use machine learning and big data to help advertis- ers reach travellers at the right place and at the right time. Thanks to our unique access to Amadeus’ billions of data points we help travel companies deliver the right message, at the right moment, throughout the entire traveller purchasing process. Monetise your non-converting traffic Members of our Premium Publisher Network maintain full control over how third-party advertising appears on their site, and as a publisher you benefit from additional revenue when- ever someone clicks. Throughout Europe we’re enabling hundreds of travel related websites to enjoy incremental revenue, letting them focus instead on their core business – or plough the money back in to find new customers. With access to the Premium Publisher Network, travel adver- tisers can be confident that their content is seen by the right audience, at the right time, and in the right place. Travellers also benefit, because they are more likely to see advertising for experiences that are related to their interests and their search, and displayed in a way that doesn’t jar. And because our network is dedicated entirely to the travel industry, adver- tisers will never lose sleep about the integrity of the environ- ment their messages will appear. One of France’s leading travel publishers has reported an increase in CTR by 35% and an increase in eCPM compared to generic native ads by 186%.. High performance travel advertising The best kinds of ads are the ones that seem to intuitively offer exactly what you were look- ing for. That’s the kind of experience that travel audience has created with our unique online & mobile advertising platform. Travel companies can target millions of travellers like this through the power of programmatic advertising and our Premium Publisher Network. We display bookable travel offers with real time pricing based on their individual needs and behaviours. And for travel publishers, we increase your profits by showing relevant non-intrusive ads to the non-converting users on your website, adding value to your users without cannibalising your business model. With more than 7 years of experience, travel audience gives you access to Europe’s largest Premium Publishing Network. Our customers include OTAs, airlines, hospitality groups, tour operators, metasearch sites and over a dozen international airlines.
Transcript of High performance travel advertising - Amadeus · platform. We’ve grown a European network of more...
Unique to the industry travel audience is the first full-service travel advertising platform. We’ve grown a European network of more than 500 travel publishers, including online travel agencies (OTAs), metasearch sites, travel media sites and more, who agree to publish third-party content in the form of native advertis-ing. Our unique Demand-Side-Platform is the first DSP built specifically for the travel industry. This means that advertisers are able to place contextual ads targeting specific audiences as they are browsing for travel content in real time. For exam-ple, a tour operator to Latin America could place a dynamic ad promoting its luxury holidays to an online travel guide just when a wealthy traveller is planning a beach holiday in Brazil. We use machine learning and big data to help advertis-ers reach travellers at the right place and at the right time. Thanks to our unique access to Amadeus’ billions of data points we help travel companies deliver the right message, at the right moment, throughout the entire traveller purchasing process.
Monetise your non-converting traffic Members of our Premium Publisher Network maintain full control over how third-party advertising appears on their site, and as a publisher you benefit from additional revenue when-ever someone clicks.
Throughout Europe we’re enabling hundreds of travel related websites to enjoy incremental revenue, letting them focus instead on their core business – or plough the money back in to find new customers.
With access to the Premium Publisher Network, travel adver-tisers can be confident that their content is seen by the right audience, at the right time, and in the right place. Travellers also benefit, because they are more likely to see advertising for experiences that are related to their interests and their search, and displayed in a way that doesn’t jar. And because our network is dedicated entirely to the travel industry, adver-tisers will never lose sleep about the integrity of the environ-ment their messages will appear.
One of France’s leading travel publishers has reported an increase in CTR by 35% and an increase in eCPM compared to generic native ads by 186%..
High performance travel advertisingThe best kinds of ads are the ones that seem to intuitively offer exactly what you were look-ing for. That’s the kind of experience that travel audience has created with our unique online & mobile advertising platform.
Travel companies can target millions of travellers like this through the power of programmatic advertising and our Premium Publisher Network. We display bookable travel offers with real time pricing based on their individual needs and behaviours.
And for travel publishers, we increase your profits by showing relevant non-intrusive ads to the non-converting users on your website, adding value to your users without cannibalising your business model.
With more than 7 years of experience, travel audience gives you access to Europe’s largest Premium Publishing Network. Our customers include OTAs, airlines, hospitality groups, tour operators, metasearch sites and over a dozen international airlines.
With more than 7 years of experience, travel audience gives you access to Europe’s largest Premium Publishing Network. Our customers include OTAs, airlines, hospitality groups, tour operators, metasearch sites and over a dozen international airlines. During one travel audience campaign, one European OTA experienced a 31% growth in click-through-rates and it succeeded in increasing its membership growth by 18% month on month, all while reducing its costs; the OTA spent 24% less for each lead generated.
Our consultants will tailor the right solution making sure that campaigns of any size will achieve the maximum potential. If the performance of your online marketing is keeping you awake at night, talk to travel audience.
www.travelaudience.com
To learn more about travel audience please contact Nicole Hossen Head of Sales UK and Ireland T: +44 789 625 3849 E: [email protected]
Or speak to your local Amadeus Account Manager
At Amadeus we are 14,000+ experts in 190+ countries, committed to advancing the world of travel.
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www.travelaudience.com
