Decoding Modern Chinese Alpha Women through 10 Common Archetypes

Eastern Metamorphosis: A Marketer’s Guide to

Chinese Alpha Women

McCannSocial Discovery

The Rebel

The Vixen

The Heiress

The Addict

The Icon

The Mother

The Amazon

The Curator

The Artist

The Advocate

TheNon-conformist + Revolutionary Trailblazer

The Passionate

Perfectionist +Master

The Influential

Investigator+ Inquisitor,

The Invincible

Warrior + Magnate

The Devoted

+ Selfless Nurturer

.

The CommittedChampion+ Activist

TheExcessive + ObsessedHedonist

ThePotentLegend +Symbol

ThePampered+ SpoiledPrincess

TheSeductive+ AlluringTemptress

The 10Alpha WomanArchetypes

ONE: The Icon 杰 The Icon lives big, and becomes bigger than life… Through a combination of her charm, her style, her innate magnetism and her achievements…The Icon becomes an influencer and a legend…inspiring other women to become brands onto themselves …

TWO: The Rebel 另 The REBEL is a nonconformist, a revolutionary, a trail blazer...She is unbounded by the status quo and driven only by her desire to be true to her individualism…the rebel inspires those around her to be a more distinctive version of themselves…

THREE: The Vixen 魅 The VIXEN is a femme fatale, oozing feminine sensuality with every step, she owns and uses her sexual power to her full advantage and sees little shame when trading her favors for power and her love for money…

FOUR: The Heiress 娇 The HEIRESS was born into wealth and status … pampered and spoiled, her raise to the top was hasten by connections and short cuts. However, she is not satisfied with what was handed to her and seeks to crave out her own place in the world…

FIVE: The Addict 纵 Hedonist, media junkie, lover of excess and hyper consumer…THE ADDICT wears her vices like a distinguished badges of pride. Though her weaknesses in self control defines her nature, it also serves as the driving force of her being, motivating to great heights in an effort to ease an insatiable hunger…

SIX: The Artist 灵 The ARTIST is a passionate perfectionist on an eternal quest to master her craft…Compel by her extraordinary vision, she labors in the search of artistic excellence, enlightening and inspiring others with her interpretation of the world around us…

SEVEN: The Curator 慧 The CURATOR is an investigator of society, an influencer and a compiler of culture …She is driven by her curious nature and her intense desire to interpret, document and understand these world around her…

EIGHT: The Amazon 豪 The AMAZON is a warrior and a force of nature…tough and a constant fighter, the Amazon challenges and excels at traditional men’s roles, consistently defying the notion of the weaker sex…

The MOTHER is a nurturer and a source of devotion & patience, but she no Stepford wife…she is a chief of the household, a powerful matriarch and an irreplaceable support for her husband and children…

NINE: The Mother 爱

The ADVOCATE embodies a life long devotion of championing for rights of others and for causes bigger than herself…She is able to see beyond the daily demands of the her own existence and find truth in a greater calling…

TEN: The Advocate 毅

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