All-inclusives

Mauritius

Definition of “all-inclusives”

• All, or almost all, of the holiday costs are included (prepaid price)–Accommodation– Transport and transfer–Meals and drinks– Entertainment– Sports facilities and daytime activities

Mauritius - Introduction

• Capital: Port Louis• An island in the Indian Ocean• Sub-tropical climate, warm all year round• Population: 1.3 m• Language: English (official), Creole, French• Flight time 11 hours from Europe

Mauritius - Tourism

• “World Travel Awards”:–2011 World’s Leading Beach Destination–2011 World’s Leading Island Destination

• 950,000 visitors in 2011, and rising• $ 1.3 billion tourism income• $ 9.9 million marketing budget (for Europe)• Suffered under European economic crisis (less

long-haul tourists)

Mauritius - Competition?

• Competitors: Indian Ocean islands like Maledives, Sri Lanka, Seychelles

• Sun, sea, sand• Needs to differeniate itself:–Cultural destination– Eco-tourism destination–Wedding destination–Golf (up and coming)

Mauritius – Demand?

• Two thirds of tourists are from Europe• Mainly ABC (social economic group)• Average age in 2006: 40 (men), 39 (women)• Average party size (2006): 2.1 people• 71% travel on package tour (more likely for

first time visitors)• 85% emloyed, 9 % retired, 3 % students

Mauritius Demand (cont.)

• Purpose of visit (2008):–Holiday: 821,000+– Transit: 42.000+–Business: 32,000+–Conference: 5,000+– Sports: 1,000+–Other/ not stated: 27,000+

• Popular wedding and honeymoon destination

Mauritius – Tourism Provision

• 51 UK tour operators (Thomas Cook, Virgin, Thomson…) provide accommodation in M.

• Average class of accommodation is 3 to 5 stars

All-inclusive example: Hilton Mauritius Resort and Spa Hotel

• 4 Star +• Indian Ocean's Leading Resort 2011’ at the

World Travel Awards 2011• Capacity: 139 guest rooms• Facilities: water sports, pools, kids club, spa,

tennis courts, gym, private beach, golf court• Services: restaurants, bars, beauty salon,

florist, gift shop, car/bike rental, news stand

Mauritius – Leakage?

“All-inclusives” Pro’s and Con’s

Conclusion

References• Mintel• World Tourism Awards (

http://www.worldtravelawards.com/profile-1725-mauritius-tourism-promotion-authority, accessed on 06.03.2012)

• Bloomberg (www.bloomberg.com/news/2011-01-07/mauritius-tourism-growth-to-exceed-estimate-this-year-minister-bodha-says.html accessed on 06.03.2012)