All Briefs for 3rd year

8/11/2019 All Briefs for 3rd year

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BA (Hons) Graphic Design Level:6

Module Code: OUGD603

Module Title: Extended Practice

Learning Outcomes:

Brief Title: Celebrating 40 years of Centre Pompidou

Context: The Centre Pompidou is a gigantic, futuristic arts center located inBeaubourg district of Paris and this year marks its 40th anniversary of the completion

of the building. The Centre Pompidou houses one of the most important museums in the

world, featuring the top collection of modern and contemporary art in Europe. Every

year the Centre Pompidou holds thirty or so public exhibitions as well international

events, one exhibition this year will be celebrating 40 years of the Pompidou being

open.

Preparation/Research: Research must be undertaken into the construction andarchitecture of the building but also the history of the events/exhibitions which have

taken place there.

Consider relevant formats and methods of interaction across the identity.

Consider web and app presence across all devices.

Evidence for Submission:- On going documentation on blog of development research and final resolution.

- A minimum of 5 submission boards documenting the design process.

- Photographs of final promotional material.

- Written evaluation of the final outcomes of the brief.

Mandatory Requirements:- Brand Guidelines

- Print Ephemera

- Web & app mock ups / Presentations

- Signage / Wayfinding

Brief: Produce an identity for the Centre Pompidou as a monumental architecturalachievement by Renzo Piano, Richard Rogers and Gianfranco Franchini but also as one of

Frances most famous center for modern art and culture. Create a fictional exhibition,

situated inside the Centre Pompidou, and consider range of promotional collateral,

uniforms, tickets, private invitations, signage, wayfinding, web and other relevant

information.


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Learning Outcomes:

Brief Title: Editorial & Illustration design

Context: You will have to work quickly and communicate clearly, this brief is toimprove your layout, illustration, type, composition skills.

Preparation/Research: Research into studios which produce contemporaryillustration and layout designs.



- Photographs of final outcomes situated in an appropriate context.


Mandatory Requirements:- A minimum of 4 articles (16 DPS max.) Illustrated, design and relaid out.

- Transfer articles to a web layout.

Brief: This will be series of quick turn around brief where I will have to re-illustrate and re-layout a series of double page spreads in Newspaper and magazines

such Monocle, The Guardian, The Independent, New Scientists, Sport, The New Yorker, etc

I will be required to take a maximum of 1 week on two articles (which could be a max of

4 DPS) and spend two weeks maximum on the brief.


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Module Title:Extended Practice

Learning Outcomes:

Brief Title: Hayley Lennon

Context: Hayley Lennon is a conceptually driven fashion communicator who is inher final year of study at Leeds College of Art . She is in need of a strong, minimal

identity with a very limited colour palette. The identity needs compliment her work

across platforms such as video, web, mobile, tablet and print media.

Preparation/Research:- How does she want to be represented through her visual identity?

- How are current successful fashion communication professional being branded and

promoting themselves?

- What kind of studios / agencies within the fashion industry is she looking to send

her portfolio too?

Evidence for Submission:

- On going documentation on blog of development research and final resolution.- A minimum of 5 submission boards documenting the design process.


- Written evaluation by both me and Hayley of the final outcomes of the brief.

Mandatory Requirements:- Branding and brand guidelines

- Business cards, invoice, letterhead, promotional pack, look book

- Live Website

Brief: The creative challenge is to design and produce an identity for Hayley Lennonwhich can work seamlessly across both print and digital platforms. A website also needs

to be designed and developed to showcase her portfolio of work, CV and contact details.

The website should be upload via word-press so that Hayley can edit and update the

website herself. It also needs to work across desktop, tablet and mobile devices.


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Learning Outcomes:

Brief Title: Sustainable Coffee branding and packaging

Context: Coffee is worth 100 billion dollars world wide, which puts it aheadof commodities like natural gas, gold, brent oil, sugar and corn. There has been an

increasing concern about the ethics of the coffee production and the coffee industry

in recent years and this has resulted in a number brands turning to abide by fair-trade

regulations in a bid to make themselves more ethically aware. To complete this brief I

will need a thorough understanding of the industry.

Preparation/Research: As coffee that UK consumers buy is usually exportedfrom foreign countries , research will have to be undertaken into the packaging of

existing coffee products, sustainable packaging solutions for other products and also

rules and regulations of packaging sizes for shipment containers.






- Packaging designs, nets, etc

- Print collatarel which informs the consumer about their decision to purchase this

particular brand of coffee.- Presentation of the packaging system to be sent to existing coffee brands.

Brief: Using research undertaken during COP 3 module, design and produce a brand anda sustainable packaging system for a fairtrade, ethically based coffee company. This

brief will require me to look at materials and production side to find, not just a

sustainable but efficient solution to the packaging problem, which also raises the bar

in terms of product protection and product aesthetics.


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Learning Outcomes:

Brief Title: The Lamplighters

Context: The Lamplighters has been around 1760 but in the past four years it hasbeen closed and the local community have campaigned for it be reopened as used to be

social hub for Shirehampton and avonmouth community. The Lamplighters is now back open

however due to compromise and time restrictions the identity of the pub has been poorly

crafted.

Preparation/Research: Research must be undertaken into the history of TheLamplighters, also the historical context of lamplighters.

Look into the contemporary identities of gastronomique pubs and restaurants.



- A minimum of 5 submission boards or small issuu file documenting the concept and

identity show working consistantly across print, web and physical signage / mural.




- Presentation issuu file

- Web mock ups / presentations

- Food & drinks menu, invoice, letterhead, flyers, leaflets, promotional ephemera, etc- Signage and exterior/interior murals.

Brief: To design and produce a rebrand The Lamplighters pub, Shirehampton which worksconsistantly and seamlessly across print, digital and signage/murals. The team behind

the reopening of The Lamplighters aims for the pub to serve high quality, gastronomique

food local brews, the identity you will create must reflect this ambtion, the history

of the pub and must be inviting towards the local community. The client has already

provided the content for the food & drinks menus and also the website is up online.

The second part of the brief is a monthly costing report and research into materials

if the rebrand were to take place.


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Learning Outcomes:

Brief Title: Re-brand The Tour of Britain

Context: At the moment the branding of The Tour of Britain is inferior to itscompetition Tour De France and the challenge for this brief will be to brand it in a

way which compete with this in an original and unique way.

Preparation/Research: Research into the British Olympic campaign, Tour DeFrance, Tour De France in England, Other cycling events.



- Photographs of final outcomes situated in an appropriate context.


Mandatory Requirements:- A range of printed ephemera appropriate to the solution.

- Branding guidelines

- Web & App presentation

- Programs, Flyers, Lanyards, Timetables

Brief: Design and produce a re-brand of UK cycling event The Tour of Britain whichcan work consistently across print, digital and physical/wayfinding platforms.

Promotion - Newspaper / magazine adverts, posters, billboards, flyers, animation

Event (print) - event program / timetables / lanyards / whistle / t-shirts /

(physical/wayfinding) - Wayfinding for the cyclists & general public / Signage

Web - App proposal & presentation, Web proposal & presentation


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Learning Outcomes:

Brief Title: Re-work of Trove of London App

Context: Trove of London is a geo-locational app, which works in a similar way toapps such as Hidden Bristol, The offical Glastonbury app 2014, etc. Using Google map

technology the user can navigate themselves through to the individually highlighted

spots, users are invited to review each of these destinations and a short summary is

provided by company.

Preparation/Research: Research will have to be taken into presenting theApp as a real proposition through the use of Video, mock ups and a slide show which

can be projected onto an iPad / iPhone to show how the app would work in context. More

research will have to be undertaken into making the concept of the app individual in

its own right.



- Video presenting how the app would work in context.


Mandatory Requirements:- Branding and brand Guidelines

- Print ephemera and promotional material

- App presentation

- Monthly publications which runs in conjunction with the app proposal.

Brief: A complete re-design of my concept for last years YCN entry for the Eastpakbrief. My concept was Trove of...London, which was an app which allows Eastpaks target

audience to discover fascinating and unique places in London. This brief is to re-work

the concept and re-design the app. This concet will be presented professionally by use

of design boards, video / animation.


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Learning Outcomes:

Brief Title: Green Man 2015 Festival Identity

Context: Located in the truly lovely Black Mountains, this intimate festival isin the most beautiful festival site in the UK, with a 10 year tradition of championing

great music, good times and good causes. The identity must visualize the unique

atmosphere of the festival but also must legible, iconic and unique.

Preparation/Research:Last year, the identity for green man was featured on the D&AD website and book analyze

this identity.

Research will need to be undertaken into what the Welsh historical context of the

Green Man but also the history of Green man itself and the identities of contemporary

festivals.





Mandatory Requirements:- Branding and branding guidelines.

- Promotional material (Adverts, flyers, web ads,

- Festival program, tickets, parking permits, wristbands, lanyards, etc.- A range of website mock ups and presentations to send to the client.

- Mock up of way finding signage.

Brief: Design and produce an identity for Green Man Festival 2015 based on thetypeface which was design in Brief 4. The identity has to work a across all platforms

including; digital, print and way-finding.

Another aspect of this is that it needs to be sustainable or more sustainable than last

years identity and range of printed ephemera.


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Learning Outcomes:

Brief Title: Green Man 2015 Festival display typeface

Context: Located in the truly lovely Black Mountains, this intimate festival isin the most beautiful festival site in the UK, with a 10 year tradition of championing

great music, good times and good causes. The typeface and set of icons must visualize

the unique atmosphere of the festival but also must legible, iconic and unique.

Preparation/Research:Last year, a custom typeface was built for the identity of the festival , and this

project was featured on the D&AD website and book. Research will need to be undertaken

into what the Welsh historical context of the Green Man but also the history of Green

man itself and the identities of contemporary festivals.





Mandatory Requirements:- Custom typeface and set of icons.

- Type specimen book, posters and promotional material.

- Fully functional typeface made in fontographer.- A range of website mock ups and presentations to send to the client.

- Mock up of physical interior and exterior signage.

Brief: Design a fully functional custom display typeface and set of icons which canwork consistently across print, digital and way-finding formats. The typeface must be

designed with a rigid set of rules that are applied to all letters, glyphs and numbers.

The typeface must be unique and must reflect character, geographical location and

historical context of Green Man Festival.

All Briefs for 3rd year

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