Alice Smith Work Portfolio 2014

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Alice Smith Events & Experiential Activations Portfolio

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  • 1. Event:Supergraph is Australias Contemporary Graphic Art Fair featuring leading graphic artistsalongside Melbournes emerging talent.Set over a 3 day weekend, the event schedule incorporated creative workshops, artist ledmasterclasses, family-fun events, DJ and live band sets, food trucks, bar, and an openingnight party.Role:Production Co-ordinator with Melbourne based Events Production agency, Flock.Responsibilities included; Production schedule including bump in and out Management and training of 30 strong team of volunteers and retail staff Registration and on site management of over 81 exhibitors Management of external suppliers and drinks sponsors on site Liaison with venue management to adhere to all regulations and requirements for aheritage building event Management of cash floats and petty cash on site for ticketing stations, food stations andbars Daily on-site trouble shooting and managementTotal Event Budget:$100,000 USD

2. Supergraph 2014 3. Event:As part of the Virgin Australia Melbourne Fashion Festival events program, the BoutiqueHigh Tea and Boutique Edition Runway was a 3 part afternoon event consisting of two highstreet runway edits, and a high tea for VIP guests.Role:Production Co-ordinator with Melbourne based Events Production agency, Flock.Responsibilities included; Event management on site of High Tea event for 100 guests Set up and styling of High Tea room Liaison with event sponsors on siteProduction scheduling and 3rd party supplier coordination Management of team of 10+ volunteers for gift bag and back of house set up. Supervision of bar and food service team Liaison with media, photographers and PR team. Management of speeches of celebrity hosts. Budget management and reconciliationTotal Event Budget:$115,000 USD 4. Event:In store activation as part of Westfields nationwide Fashion Saturday event to driveawareness of their #flatlaythenation social media campaign and drive consumerparticipation in-store at Westfield Knox.Objectives:Encourage shoppers to share with their unique style via flatlay imagery, in order tocelebrate and share Australian style.Create a fun, inspiring and interactive activation for shoppers of all interests and agesRole:Production Co-ordinator with Flock AgencyResponsibilities included; Creation of concept for Knox and response to brief presentation to client Liaising with suppliers for build of event structure and materials Training of promotional staff working on site Liaising with resident Westfield stylist for event styling Bump in and bump out plus on site event management Budget management and reconciliation 5. Event:A pop up beauty cube as part of Westfield Knox Fashion Saturday event, the area wasstrategically placed in the restaurant quarter in order to drive customer traffic to theshopping centre.Role:Production Co-ordinator with Flock AgencyResponsibilities included; Build and tear down of pop up beauty cube, including marquee with photo backdrop, fauxgarden area with bar tables, champagne bar, DJ booth, 3 x individual beauty areas. Management of bar staff and brand ambassadors during event Liaison with 3rd party suppliers and sponsors including champagne bar sponsor, DJs,florist, photographer, AV technician etc. Liaison with venue management team to ensure smooth running of activity Schedule creation for bump in, bump out and live event Stock management of champagne bar Budget management and reconciliationTotal Event Budget for Fashion Saturday:$70,000 USD 6. Event:The penultimate event of a global online trading competition, Easy Forex invited 3 of theirtop traders to a Canterbury Bulldogs NRL game in Sydney. The top trader was invited totake part in a $1,000,000 USD kicking challenge event, live on the pitch in front of morethan 15,000 fans at ANZ Stadium.Role:Account Manager with BD NetworkResponsibilities included; Working alongside production head to execute halftime kicking challenge includingmanagement of pyrotechnics, 20 promotional staff, cheerleaders, show caller etc. Liaison with venue management team including on site music and AV tech team forexecution Sourcing of all promotional items including clappers, power flags, centre circle banner,VIP suite items etc. Assistance in management of VIP guests including sourcing translators, welcoe gifts,travel and accommodation.Total Event Budget for Fashion Saturday:$80,000 USD 7. Event:A Nintendo PR event in a central London bar, geared towards women aged 18 35 toencourage females to trial Nintendo devices and software and combat ideas that Nintendois purely for gamers. Guests were able to trial the games, enjoy custom Nintendo themedcocktails and a pop up nail bar, and also take part in a life drawing session using NintendoArt Academy. Hosted by Rick Edwards, there was also guest performances by Katy Perryand Lady Gaga lookalike performers.Role:Staffing Executive with BD NetworkResponsibilities included; Recruitment and training of promotional staff On site briefing, staff management and allocation of roles Overseeing staff and problem solving on site at event