Film Photography Magazine

Alexander Tindall

DARKROOM

MY BRIEF.

“You have been commissioned by the Northern Echo to produce a new

magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group.”

MY IDEATo produce a photography magazine based on film photography, from polaroid to 35mm

HOW I HAVE MET THE BRIEF

To meet the brief I have met certain criteria such as;

• BC1C2

• I have ensured that my magazine is of a high quality

• Have a USP which makes my magazine commercially viable

• That my magazine will be able to finance itself after its initial release

• Aimed at the age group specified

UNIQUE SELLING POINT

What makes my product different is that there is currently no other magazines around that are based specifically on film photography.

WHO IS MY AUDIENCE

• Age: 17-21

• Gender: Male

• Socioeconomic group: B/C1

• Educational Status: College/University

AUDIENCE PROFILE60% male 40% female 60% in full time/part time jobs45% have Instagram Whilst 70% have Photoshop45% owned their own DSLR 27% had previous experience with film photography.

SECONDARY AUDIENCE• My secondary audience for my magazine will include Northern Echo readers and any one

of any age of gender interested in photography, due to this within my magazine I will not use any

• Taboo lexis

• Feature no inappropriate content

• And feature no nudity

WHO IS THE PCC?

• Press complaints commission

• The PCC is a body who deals with complaints from the public with the content featured in magazines or newspapers.

• The PCC has 16 codes which newspaper/magazine company's voluntarily agree to follow as the PCC is not a government body

• With the 16 codes I have created 5 golden rules which I should abide by

FIVE GOLDEN RULES

• Accuracy

• Harassment

• Privacy

• Photo’s of minors

• Overall agreement of photos to be taken

CLIENT CONSTRAINTS

• Take into account the Northern Echo's secondary audience.

• Must have some links to the local area

• Has to be specifically aimed at the set age group.

• No offensive content

• Limit on taboo language

BRIEFING MY IDEA

I briefed my idea to my target audience and the following responses were gathered.

“the idea is good but how will you make it different from other photography magazine?” “I think you could get images

easily and well but I don’t know how you would create interesting content”

“It’s interesting and there’s nothing like it around ”

GENRE RESEARCH

Masthead

Sell lines

Minimalistic approachStatic layout

Masthead

Sell lines

More active layoutYounger model Various colours Bold sells lines

GENRE RESEARCH DPS

MOCK UP 1

FOCUS GROUP FEEDBACK

• Article – the way it was written was more appealing as oppose to article two

• The layout of the article however the imagery was not placed in suitably

• ‘easy to read’ with the separation of sections

• Has a creative appeal compared to other photography magazines

• Imagery layout is a bit random the placing and size of the imagery isn't too good

• Compared to the second one

• Will likely appeal more to a younger audience

MOCK UP 2

FOCUS GROUP FEEDBACK• Looks more professional

• The size proportions look more appropriate in comparison to dps 2

• The overall style of the article and the way its written is more journalistic in the way it is written

• The image layout is much better in comparison to article 2

• The final tip section is a good and blatant addition which ties it together

• The picture of the mouse isn't seen as an appropriate image

• Although it looks more professional it would not appeal to my group as it lacks creativity

CONCLUSION• Although the one looks more professional this should not be the approach to the

magazine I should take

• A fully journalistic article is less appealing to my audience

• Larger images as well as better placement

DARKROOM

Why have I chosen the name

MY AIMS

- To educate photographers on film photography

- To help improve amateur photographers- To get my audience interested in film

photography

OVERALL PRODUCT

Front cover

Contents Page

Article 1 – ‘Get Into Film!’

Article 2 – ‘Inside the Protogs Mind’

Article 3 – ‘Getting Better Through The Lens’

ARTICLE DETAILS – FRONT COVER

ARTICLE DETAILS – ARTICLE 1- GET INTO FILM!

ARTICLE DETAILS – ARTICLE 2 – INSIDE THE PROTOGS MIND

ARTICLE DETAILS – ARTICLE 3 – GETTING BETTER THROUGH THE LENS

• Pages: 16

• Size: A4

• Adverts:

• Copies Distributed: 5,000

• Distribution:

PRODUCT OVERVIEW

• Page Quality: 130gsm

• Cover Quality: 170gsm

• Price: £3.50

PRINTING COSTS

Sales

JournalistsPhotographersModels SubeditorsResearchersLighting assistantPhoto editorLayout Artist

PERSONNEL COSTS

Sales

Studio space rental:Flash lighting studio kit:Camera:Additional lens hire:QE indemnity insurance:Travel:

EQUIPMENT COSTS

• Back cover £800 (x1)

• Inside front £650 (x1)

• Inside back £750 (x1)

• Double page spread £820 (x1)

• Full page £600 (x1)

• Half page £275

• Quarter page £200

• Eighth Page £90

ADVERTISING RATES

PRODUCT VIABILITY

Income: £10,560 Costs: £4441.71

Profit: £6,118.30

AFTER 50% TAKEN OFF FOR DISTRIBUTION

MY BRIEF.

“You have been commissioned by the Northern Echo to produce a new

magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group.”

THANK YOU FOR LISTENING