The ALCA INFLUENCE

How Often Should Landscape Trees

Be Irrigated

ALCA Field Day

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A R I Z O N A L A N D S C A P E C O N T R A C T O R S ’ A S S O C I A T I O N

May/June 2012

cover photo: AAA Landscape

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3 May/June 2012 T THE ALCA INFLUENCE

TABLE OF CONTENTS

The ALCA INFLUENCE

A R I Z O N A L A N D S C A P E C O N T R A C TO R S ’ A S S O C I AT I O N

May/June 2012

President’s Message ............................................................ 4ALCA Golf Tournament ........................................................ 4CEO Message .................................................................... 6DIRT University .................................................................... 6ALCA Sponsors ................................................................... 6 ALCA 2011 Excellence Awards ............................................ 8ALCA Field Day ................................................................ 10Calendar ......................................................................... 12New Members .................................................................. 12Member Updates .............................................................. 14ALCA Financial Analysis Workshop ..................................... 15Casino Night .................................................................... 15ALCA Profile: Rain Bird Corporation .................................... 16ALCA Profile: DLC Resources .............................................. 17ALCA Profile: Vista Professional Lighting .............................. 18Sit Up Straight .................................................................. 19ACLP Schedule ................................................................. 20Benchmarking Bidding ....................................................... 22How Often Should Trees be Irrigated? ................................. 23ALCA Member Mixer ......................................................... 24ALCA 2012 Awards Application......................................... 25Resource Guide ................................................................ 26

2012 BOARD OF DIRECTORSPresidentMatthew JohnsonAsset Landscaping

President ElectTony AcostaAsset Landscaping

Vice PresidentRobert ClinkenbeardILM

SecretaryKim KleskiNeill-Vecchia & Associates

TreasurerSteve ShieldsHill & Usher Insurance & Surety

Chief Executive OfficerJudy Gausmanjudy@AZLCA.com

PUBLICATIONAdvertisingAssociation Outsource Services, Inc.(916) 990-9999www.aosinc.biz

DesignLori Mattas

PrintingCopeland Printing

Arizona Landscape Contractors’ Association

5425 E Bell Road, Suite 105Scottsdale, Arizona 85254Phone: 602-626-7091Fax: 602-626-7590www.AZLCA.com

The ALCA Influence is the official publication of the Arizona Landscape Contractors’ Association. ALCA and The ALCA Influence assume no responsibility for the statements or opinions appearing in articles under an author’s name. The services of an attorney or accountant should be sought in legal and tax matters. For editorial information, contact the Arizona Landscape Contractors’ Association, 5425 E. Bell Road, Suite 105, Scottsdale, Arizona 85254; telephone, (602) 626-7091; facsimile, (602) 626-7590; e-mail, judy@AZLCA.com.

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4

PRESIDENT’S MESSAGE

It is exciting to see how much is happening every day within our organization. It makes me proud to be a part of a growing organization that prides itself

on increasing professionalism, knowledge, and industry support. With an economy that is rather uncertain, mem-bership continues to increase each month.

After speaking with members who are rookies and veterans alike, it is a common theme that our membership strives to be more professional, gain more knowledge, increase efficiency, and of course at the end of the day make a respectable living. ALCA has utilized the vast knowledge of our contractor and associate members alike to bring excellent opportunities to achieve these objectives. Often I have stopped by the ALCA office to pick up or drop something off and been encouraged to see educational classes, committee meetings, or volunteers preparing for activities. Contributions by its members are what a successful organization is all about. Who knows what the membership needs more than the members themselves? There is so much to learn every day whether it is new technology or tried and true business practices. Someone usually has the answer no matter what the question is.

If you have not taken the time to participate in one of the many classes or activities you are missing the camara-derie and support of your fellow professionals. This can be one of the most encouraging benefits available to you. Whatever your preference from Sustainable Landscape Management, Arizona Certified Landscape Professional, Field Day, Mixers, etc… there is something available to benefit your business. Hope to see you at the next event!

On another note, most of you will be glad to know that the Arizona Legislative Session for 2012 has completed its session (sine die). This session saw 1,395 bills introduced, at the time this article was due there were 94 bills passed and 54 signed by Governor Brewer. Considering the past couple of years, it seems that this year was very quiet on the state level. We will continue to monitor this process until it is finished.

Finally, I want to congratulate our ALCA CEO, Judy Gausman on ten years of service to our association. I can assure you that dealing with all of our different per-sonalities is not the easiest position to be in but Judy has handled us all in stride and we are all better because of it. Congratulation Judy on a job very well done!Matthew Johnson, ALCA President

Matthew Johnson2012 ALCA President

Pride and Professionalism

2012 ALCA Golf Tournament Proceeds benet the Sky Blu Underwood Scholarship Fund 

WHEN: Friday, May 18, 2012—9 am shotgun start

WHERE: Quintero Golf Club—16752 State Route 74, Peoria WHAT: 18-hole scramble with a fun and challenging format for all levels of play. COST: $100 per player T REGISTER: (602) 626 - 7091

Lunch, prizes, and awards immediately following the tournament.

THE ALCA INFLUENCE T May/June 2012

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Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production

Addl. Notes: May/June

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Bayer CropScience LP, Environmental Science Division, 2 TW Alexander Drive, Research Triangle Park, NC 27709. 1-800-331-2867. www.BackedbyBayer.com. Bayer, the Bayer Cross, and Specticle are registered trademarks of Bayer. Not all products are registered in all states. Always read and follow label directions carefully. ©2012 Bayer CropScience LP.

Specticle® is here. Delivering the newest pre-emergent herbicide for grass and broadleaf weed control.

6

CEO’S MESSAGE

Marketing Your Brand

This was the theme for the day at PLAN-ET’s Executive Forum that was held in early March. ALCA’s Board President

Matthew Johnson and I attended the three day conference which enlightened us on develop-ing your brand. Your brand can be described as the source of a promise to your consumers and a fundamental piece in your marketing communications.

Companies can develop their brand through their websites and social media which allow them to communicate with their followers and their followers’ followers.

It is all about the traffic. Did you know that 92% of shoppers research online before buy-ing? This means that chances are your potential customer or client has visited your website or social media page, if you have one. Facebook, the leader in social media, has logged over 500 million active citizens. It essentially comes at no cost to companies, whether they are just beginning a new business venture or they are seasoned veterans of the business world. Social networking sites are still among the most vis-ited, with 211 million unique visitors a month. So the question then begs why wouldn’t you be active in social media?

Individuals no longer need to get back to their home or office to search online. With the lightning speed advancement of technology, on the spot mobile web usage will surpass desktop internet usage by the year 2015. Think about this, a client drives by your office or even your pickup truck. They get on their phone and look up your brand instantly. How easily can they find you?

Your website is your digital showroom and people perceive you the way you present yourself. Digital presence and perception are vital in today’s world. At the end of the day, social media comes down to being a piece of the puzzle in constructing new relationships, getting word-of-mouth marketing going, and increasing the brand loyalty you have with your clients.

Want to know what is happening with ALCA and keep up to date on events and issues that affect your business? Become a follower of ALCA on Facebook and check out our brand at www.AZLCA.com.

Respectfully Submitted,Judy Gausman, CEO

Statistics provided by Roger Phelps, The Digital Frontier, Stihl

Judy GausmanALCA CEO

Platinum SponsorsBingham Equipment Company

Cutting Edge Curbing Sand & RockDIRT

DLC Resources, Inc.Evergreen Turf, Inc.

Ewing Irrigation ProductsHorizon Distribution Inc.

Hunter Industries/FX LuminaireJohn Deere LandscapesRain Bird Corporation

Rodeo FordThe Toro Company/Irritrol/Unique

Lighting Systems

Gold SponsorsHill & Usher Insurance & Surety

Vista Professional Outdoor Lighting

Silver SponsorsSouthwest Sod, Inc.

West Coast Turf

Special Thank You to our 2012 ALCA

Sponsors

THE ALCA INFLUENCE T May/June 2012

7 May/June 2012 T THE ALCA INFLUENCE

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ALCA LANDSCAPING AWARDS

8 THE ALCA INFLUENCE T May/June 2012

Award of DistinctionDLC Resources, Inc. – Continental Ranch Community Association

Continental Ranch is a master-planned community located in the heart of Marana at the foothills of the Tucson Mountains. Continental Ranch is made up of a diverse group of members who contribute to the outstanding lifestyle of the community. Members enjoy a vast assortment of recreational opportunities including two pool facilities, baseball field, parks and a soccer field. Continental Ranch Community Association promotes the protection of property values, harmonious community life and is truly a place to call home.

Continental Ranch boasts large granite areas, totaling over 85 acres and another 3 acres of turf. There is no denying the beauty that the native plant palette and consistently clean DG brings to the community. Continental Ranch recently installed new plant material throughout the community – specifically along Twin Peaks Blvd. The varying ages of plant material shows an ongoing plan by the Association to ensure the beauty of the common area is long-term.

Judges AwardCaretaker Landscape &

Tree ManagementColdwater Springs

Award of ExcellenceLandmark Land Management – Windgate Ranch Community Association

Windgate Ranch sits in the foreground of the majestic McDowell Mountains; this Toll Brothers property is beautiful with natural landscape. Windgate has 19 lush green turf areas part of its 61 acres. Windgate has over 36,000 shrubs and 1,400 trees. The community is very mindful of the environment and therefore we monitor and record every water meter on the property saving this community money and giving the community peace of mind. This beautiful gated community will take your breath away with the beautiful desert landscape and plush turf. We have had our challenges cutting back the water and maintaining the beautiful turf. We have accomplished this with more efficient sprinkler heads, timed water management and being proactive in the fertilizer we use.

Commercial Maint $150,001 - $250,000Sponsored by Helena Chemical Company

Judges AwardCareScapeValley Vista Parcel A and B

Award of ExcellenceAAA Landscape – The Estates at Honeybee Ridge

One of the many hidden treasures in Oro Valley is the lavish gated community that is Honeybee Ridge, with Honeybee Canyon running along the Western edge of the subdivision.

Adding warm and cool LED lighting inspired the very dramatic nightscape which only enhances the naturally beautiful sunsets. By distinguishing regal saguaros and the ideal monument we delicately supplemented the ancillary lighting coming from the street lights. Cholla cacti are brought to light while also drawing attention to the backdrop of stately Saguaros. The naturally preserved desert showcase is picturesque during the day and takes on a spectacular transformation at night. Capturing a variety of cacti in the lighting bouquet creates harmony that is evident throughout the landscape.

A majestic Saguaro and Prickly pear are revealed beaming with vitality in the nocturnal landscape. Adding the lighting created an evening view that is postcard quality.

LVL-Commercial Installation Under $10,000 Sponsored by Hunter/FX Luminaire

9 May/June 2012 T THE ALCA INFLUENCE

ALCA LANDSCAPING AWARDS

SFR Installation $50,001 - $75,000Sponsored by ICPI

Award of DistinctionTerra Designs, Inc. – Staring Residence. Photography provided by Erin Krause

This home rests on a 3.3 acre home site with 360 degree views and is nestled up against Saguaro National Monument East in Tucson, AZ. The homeowner, a third generation custom home builder, wanted to create an entertaining tropical oasis with little to no maintenance.

To minimize maintenance, many areas of Synthetic Turf were installed to provide a soft and inviting atmosphere while viewing the mountains and enjoying the desert wildlife. In the background, you can hear the sounds of soothing water running from the many fountains.

A mature landscape was desired and delivered. The plant palate included many “specimen” plants that gave the homeowner instant gratification – such as a 20 foot, 6 armed Mediterranean Fan Palm. This palm accentuates the backyard and is highlighted with low voltage LED landscape lighting.

At the end of the day, the homeowner was very satisfied and loved every aspect of his yard. Whether it’s swimming in the pool/spa or just relaxing under the elevated Ramada with all its amenities: BBQ Smoker, TV with surround sounds, gas fire place and a wet bar. This homeowner is able to do ample entertaining while his guests enjoy the 360 degree views of the mountains and city lights.

SFR Installation $75,001 - $125,000Sponsored by Belgard Hardscapes

Award of ExcellenceWickenburg Landscape & Irrigation, Inc. – Evening Elegance

This lighting project was intended to accent the incredible detail of the architectural structure of the house. All of the exposed wood inside and outside was milled from timber that was recovered from a transport ship that sank off the coast of Vancouver, British Columbia in the late 1800’s. With such unique structural beauty we had to balance lighting the house while accenting certain areas of the yard. We achieved this with pathway lights along the driveway, walkways as well as in the large flower beds, accent lights and down lights out of the front tree creating “moonlight” effect at the house entry. Total hardware includes (7) transformers (3,780 Watts), 104 fixtures and a remote control system that enables both the inside and outside of the back yard to be independently turned on or off for stargazing opportunities.

LVL-Residential Installation Over $10,000 Sponsored by Hunter/FX Luminaire

Judges AwardHorticulture Unlimited, Inc.

Humphrey Residence

Residential Maintenance — Sponsored by AZ Nursery Association

Judges AwardHorticulture Unlimited, Inc.

Garrett Residence

Award of Distinction

Innovative Lighting & Design, Inc. – Merrill CantatierraThe goal with this lighting project was to utilize lighting for functionality and safety while creating a

welcoming ambiance in a poorly lit area. At the entrance gate of Merrill Cantatierra, at the intersection of 64th St. and Double Tree Road in Paradise Valley, the six 50-foot cypress trees are brought to life by the use of 18 down-lights and 12 up-lights which together create the elegant mid-level glow. 50 ground lights help outline the streets and walking areas so that residents can drive, jog and walk safely. In this particular photo, use of FX-MU-35 watt and FX-RS-50 watt up-lights were used, while Hex Baffles were used to reduce glare in all down-lights and up-lights in the venue median.

LVL Commercial Installation Over $10,000Sponsored by Vista Professional Outdoor Lighting

10

ALCA FIELD DAY

Field Day is an opportunity for landscape contractors, members of the green industries, employees and their families to take a break from the everyday work grind and enjoy a memorable fun-filled day with fellow ALCA members.

They say a picture speaks a thousand words. Please check out all of the fun photos that the 300 ALCA family members experienced at Field Day on April 14th!

This event was made possible by our Field Day Sponsors. Please support the companies that support you!

ALCA Field Day 2012

All Season Wholesale GrowersArizona Machinery Co.Auto Safety HouseBelgard Superlite BlockBingham EquipmentCutting Edge Curbing Sand & RockDLC Resources, Inc.Evergreen TurfEwing IrrigationHill & Usher Insurance & SuretyHorizon DistributorsHunter Industries / FX Luminaire

Irritrol/The Toro Company/Unique Lighting SystemsJohn Deere LandscapesLeBaron & CarrollParadise Wholesale NurseryRain Bird CorporationRodeo FordSan Tan Landscape ManagementSouthwest SodSunrise Tree FarmVista Professional Outdoor LightingWilbur Ellis

THE ALCA INFLUENCE T May/June 2012

Myron BakerViridian CorporationSan Diego, CA

A 500-unit HOA community was thrilled when we cut their water and maintenance costs by converting the irrigation system to Netafim dripline. Without Netafim’s proprietary capabilities, we could not have accomplished what we did.

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12

MEMBER UPDATES

May

5 ACLP Tree Pruning Workshop, Mesa

9 ACLP Tree Pruning Workshop, Phoenix

10 DIRT University

12 ACLP Tree Pruning Workshop, Tucson

16 Phoenix Member Mixer Sponsored by Midway Chevrolet/Isuzu

18 ALCA Golf Tournament, Quintero Golf club, Peoria

18 Desert Horticulture Conference, 2012

22 ALCA Board of Director’s Meeting

24 Financial Analysis Workshop, ALCA Office

24 ACLP Annuals & Perennials, Prescott

31 Memorial Day, ALCA Office CLOSED

June

6-8 ACLP Exams (Retakes), ALCA office

13 ACLP Safety & Tools Workshop, Phoenix

14 ACLP Turf and Sod Workshop, Prescott

15 SLM Workshop, ALCA Office

16 ACLP Safety & Tools Workshop, Phoenix

21 Board of Trustees Meeting

23 ACLP Safety & Tools Workshop, Tucson

23 Casino Night, Vermeer Sales Southwest

25 Deadline for Excellence in Landscaping Awards Application

29 SLM Workshop, ALCA Office

July

4 Independence Day, ALCA Office CLOSED

8-10 PLANET’s Legislative Day on the Hill

14 ACLP Pesticides & Calibrations Workshop, Phoenix

18 ACLP Pesticides & Calibrations Workshop, Phoenix

18 Phoenix Member Mixer Sponsored by Irritrol/The Toro Company/Unique Lighting Systems

19 ACLP Plant ID, Prescott

28 ACLP Pesticides & Calibrations Workshop, Tucson

New Members2012 Calendar of Events

Arizona Commercial Truck Sales, LLCJeff Hefel2560 E Main StMesa, AZ 85213Phone: 480-833-2200Fax: 480-833-6225Email: jeff@azcommercialtrucks.netProfile: Sales and service of used commercial trucks and authorized dealership for UD, a commercial truck manufacturer that is owned by Volvo.

Arizona Machinery CompanyHector Albarran197 W Warner RdChandler, AZ 85225Phone: 480-917-1542Email: halbarran@azmach.netProfile: John Deere Equipment Dealer

Casa Serena Landscape Designs, LLCRachel Gioannini7350 East Calle CaboTucson, AZ 85750Phone: 520-955-1861Email: Rachel@CasaSerenaDesigns.comProfile: Custom residential landscape design services since 2005.

City of Phoenix Parks & Recreation DepartmentKen Vonderscher, B.A.17642 N 40th StPhoenix, AZ 85032Phone: 602-262-1678Fax: 602-495-5845Email: ken.vonderscher@phoenix.gov

Continental Landscape Management, LLCPete Castiglia14835 E Shea Blvd, Ste 103 PMB 482Fountain Hills, AZ 85268Phone: 480-695-2443Fax: 480-466-7422Email: pete@clmaz.netProfile: We are a landscape maintenance company servicing HOAs, condominiums, and townhomes.

Smyth Commercial Landscape MaintenanceMike Smyth24180 N 84th StScottsdale, AZ 85255Phone: 602-377-9319Fax: 480-502-3950Email: mike@smythlandscape.com

Tropicare Landscape ServicesDouglas Jones7760 E Hwy 69, Ste C5-326Prescott Valley, AZ 86314Phone: 928-776-1251Fax: 928-772-9921Email: tropicareland@aol.comProfile: Small landscape maintenance company desiring to expand services to our residential & commercial customers.

The Yard Experts, Inc.Joe Moran3506 E Sage Brush AveSan Tan Valley, AZ 85140Phone: 480-987-6110Fax: 480-987-6112Email: office@theyardexperts.comProfile: Residential landscape maintenance, irrigation installations, tree trimming, planting fertilizing, sod, gravel, pavers, and curbing

Visit us on the web AZLCA.com

and on Facebookwww.facebook.com/pages/Arizona-Landscape-

Contractors-Association/405919965549

THE ALCA INFLUENCE T May/June 2012

Beth Gosnell602-276-0230 phone

602-276-0660 fax

6623 South 32nd Street, #4Phoenix, AZ 85042

beth@allseasongrowers.com

All Season Wholesale Growers

Wholesale grower of quality annualcolor, shrubs and trees

Our Reputation Starts With You

MEMBER UPDATES

14

Target Specialty Products. The quality leader for over four decades.

Wholesale distribution of specialty agricultural chemicals • Recognized for integrityExperienced training and regulatory staff • Licensed customer service

Next day delivery in most areas • ISO compliant

Fumigation • Golf • Landscape • Nursery • Pest Control • Vector • Vegetation ManagementVisit us at www.target-specialty.com

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40 YEARS

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Fresno, CA 800-827-4389

Las Vegas, NV 866-472-3695

Dallas, TX 800-345-9387

San Jose, CA 800-767-0719

Portland, OR 877-827-4381Houston, TX 800-901-9746

San Marcos, CA 800-237-5233

Tempe, AZ 800-352-5548

San Antonio, TX 800-925-3922

Sacramento, CA 800-901-9746 Austin, TX 800-896-1259Oklahoma City, OK 800-522-9701

ALCA JAN 2012

Irrigation industry professional Beatrice John has been named the new Netafim USA product marketing manager for the Landscape Division, reported Netafim Director of Marketing Michael Dowgert.

John will oversee irrigation product development and coordinate marketing efforts to support the Netafim sales team.

“Beatrice brings many years of valuable industry experience to this new position,” said Dowgert.

“She will focus on the development of innovative low volume irrigation products and marketing tools for landscape architects and irrigation contractors to increase awareness of Netafim dripline solutions and water-saving technologies,” he said.

NETAFIM NAMES BEATRICE JOHN NEW PRODUCT MARKETING MANAGER FOR LANDSCAPE DIVISION

John was previously employed at Rain Bird as a product manager in the accessories division and oversaw the introduction of irrigation products for the landscape market.

She is a graduate of the University of Southern California in Los Angeles, CA, where she earned a BS degree in electrical engineering and an MBA in finance and marketing.

She has also worked as an engineer in the aerospace industry with the McDonnell Douglas company and as a product manager for building materials manufacturers.

Netafim is a global leader in the development and manufacture of low volume irrigation solutions. The U.S. division is based in Fresno, CA and offers a versatile range of dripline products, including 17mm Techline® CV and new 12mm Techline® EZ, both made from recycled materials. A complete line of drip irrigation accessories, including filters, point-source drippers, controllers, valves and hydrometers, are also available from Netafim.

For more information about Netafim products, contact the company at 888.638.2346 or online at www.netafimusa.com.

EPA WaterSense® Program Welcomes Toro as Newest Partner

The U.S. Environmental Protection Agency’s WaterSense® program recently welcomed The Toro Company as its newest manufacturer partner. This acknowledgement is recognized as the first step in the process to secure rights and privileges of putting the EPA WaterSense label on many of Toro’s Precision™ Irrigation products for the retail and professional irrigation markets. Many of these products are currently in the market or under development.

Through the WaterSense program, the EPA “provides reliable information on high-performing, water-efficient products and practices, raises awareness about the importance of water efficiency…helps consumers identify products and services that use less water, promotes innovation in product development, and supports state and local water-efficiency efforts. “

As a newly recognized EPA WaterSense partner, Toro is committed to sharing and supporting EPA WaterSense goals to “educate consumers on the value of water efficiency, the importance of saving water, and the meaning of the WaterSense label.”

For more information about Toro’s Precision Irrigation products, visit www.torowatersmart.com.

THE ALCA INFLUENCE T May/June 2012

NURSERY LOCATION:

Southwest Corner of 75th Avenue & Acoma

1/2 Mile North of Thunderbird Road

Wholesale grower of trees & shrubs

MAILING ADDRESS:

14337 North 75th Avenue • Peoria, AZ 85381

(623) 979-7870 • Fax (623) 979-4325E-mail: PWNsy@aol.com

 

In this workshop, you will learn : Reading and understanding your financial

statements Banking and bonding issues Understanding and managing working

capital Case study—doing business in a down

economy

Financial Analysis Workshop

Presented by: Pittman & Murdough, PLLC

Thursday, May 24, 2012 8:00—11:30AM

At the ALCA Office/602-626-7091 $50

 

WHEN: Saturday, June 23, 2012 6:30 —10:00 pm

WHERE: (Premiere Sponsor)

436 S Hamilton Ct, Gilbert COST: $50/per person and includes: Barbeque dinner, drinks (sodas, beer & wine) and playing chips PROCEEDS: ALCA Government Affairs

ALCA CASINO NIGHT

FEELING LUCKY? Join ALCA for an evening of fun and excitement.

Try your luck at BLACKJACK, ROULETTE & CRAPS at:

Download the registration at www.AZLCA.com or call the ALCA office at (602) 626-7901 for more information.

Don’t miss the fun and your chance to win fabulous prizes!

ALCA MEMBER PROFILE

16 THE ALCA INFLUENCE T May/June 2012

Headquartered in Azusa, California, Rain Bird Corporation is the world’s leading manufac-turer and provider of irrigation products and

services. From simple beginnings in 1933, Rain Bird now offers the industry’s broadest range of irrigation products for landscape contractors, golf courses, sports fields, commercial developments, homes, and farms. Rain Bird has been awarded hundreds of patents, including the first in 1935 for the impact sprinkler and designated a historic landmark in 1990. Today, nearly 77 years since its dramatic entrance into the market, Rain Bird is still a

private company and with over 4,000 products sold domesti-cally and internationally in five markets: agriculture, consumer, residential contractor, com-mercial and golf. Rain Bird has offices in more than 20 countries with products sold in over 130 countries.

At Rain Bird, we believe it is our responsibility to develop products and technologies that use water efficiently. Our commitment also extends to education, training and services for our industry and our com-munities. Through innovative product development, Rain Bird

is helping sustain healthier landscapes and a healthier planet. A lush lawn or colorful garden can also be highly water-efficient. Every Rain Bird product is a testament to that truth. From water-saving nozzles to sprays with pressure-regulating stems to leading-edge Smart Control Technology, Rain Bird products make the most of every drop, delivering superior results with less water. If you want to immediately improve your system’s efficiency and lower your water bills, install Rain Bird sprays and rotors with the pressure-regulating stem technology.

Examples of the company’s innovative irriga-tion technology introduced over the last several years include Rain Curtain™ Technology that offers superior water distribution; Pressure Regulating Stem (PRS) Technology in our sprays and rotors - the 5004 series rotor is the only rotor family to receive the Smart Approved WaterMark™ Certification* in recognition of its

proven water saving performance delivering up to 45% water savings when compared to competitive rotors; ESP-SMT weather-based smart irrigation controllers utilizing an on-site weather sensor that saves you time, money and water: the new ESP-LX series of controllers that share a common user interface making water management and central control easy to manage between multiple projects; and in 2012, Rain

Bird announced the new RD1800 Series Spray Heads designed to handle harsh water conditions and the toughest reclaimed water. The innovative design and exclusive Triple-Blade Wiper Seal prevents stick-ups with even the thick-est grit.

Rain Bird’s philosophy called The Intelligent Use of Water™ is about using water wisely. At Rain Bird, we under-stand the importance of growing your business and building lasting customer

relationships. Rain Bird is dedicated to providing you with the tools you need to profitably install new projects and upgrade existing custom-ers using Rain Bird’s Right Choice Solutions.

That’s The Intelligent Use of Water.™

For more information, visit Rain Bird’s web site at www.rainbird.com or con-tact Kurt Rouse at krouse@rainbird.com.

Rain Bird CorporationThe Intelligent Use of Water™

ALCA MEMBER PROFILE

17 May/June 2012 T THE ALCA INFLUENCE

Economic hardships create a number of challenges and the most successful companies respond by rising to the challenge and adapting to the new realities required to remain profitable. At

DLC, we are particularly adept at finding ways to reduce costs and improve our ability to compete on a price basis while still maintaining the quality so strongly tied to our reputation.

What makes DLC different? We used the breathing space created by the slowdown in the economy to step back and reflect on how we do our work. This reflection allowed us to see opportunities for improvement by investing in our people and reducing our costs. Guided by our CEO’s vision and clear goals that focus on improving our competitive price point, we launched a series of changes and have come out stronger. We accomplished this through 3 key initiatives:

Developing our people

First and foremost, we invest time and energy in developing our people. With a focus on managing all aspects of the job, we provide the tools, resources and training to allow our Managers to know and understand their budgets and the implications of the decisions they make each day as they run their operations. This information allows crews to continually look for ways to improve efficiency, see the results of their efforts and offer increased value to our customers.

Improving our processes

Our efficiency team and Branch Managers work with each Field Manager and Foreman to evaluate the “how” they go about their work and provide ideas to improve processes, selection of equipment and

training of crew members. Our sophistication in water management allows us to offer “water guarantees” that reduce annual costs while maintaining the beauty of the landscape. These efforts build on and support the expertise of our field teams and are ongoing – we never stop looking for ways to improve.

Investing in technology

To keep our Field Managers on site at our communities, and close to their customers, we invest in technology that facilitates good com-munication and lightens administrative workloads. This includes the use of technology to make information available to our customers to resources to take our “desks” out of the office and into the field. We have an Innovation Group that meets to evaluate technology solutions and make recommendations for moving forward those ideas that add value to how we do our work.

The pay off

We are seeing the benefits of our investment in our people. They are experts in both the technical side of landscape management as well as astute business people who understand the implications of their actions in the field on their budgets. The pay off is a wonderful combination that allows us to reduce costs while maintaining the signature quality DLC Resources is recognized for in the marketplace. As we begin to see some early signs of recovery we are ready for growth and uniquely qualified to meet our customer’s expectations.

Written by - Carol Sheehan, Internal Consultant, People & Planning

DLC Resources, Inc. Creating opportunities to benefit from a challenging economy

18

ALCA MEMBER PROFILE

In business and expanding its opera-tions for almost 27 years, Vista designs, manufactures, and supplies a wide range of distinctive lighting fixtures, transformers, HID ballasts and accessories for the lighting professional. Vista manufactures products for both the low voltage and line voltage light-ing markets and is the leading manufacturer of LED outdoor lighting products. All Vista products are manufactured at the company’s headquarters in Simi Valley, California in a vertically-integrated manufacturing process that custom-builds and ships each fixture in less than 24 hours from the receipt of the distributor’s order. Over 2,000 distributor locations worldwide stock Vista products and provide local product support.

Vista works hard to ensure the success of all of its customers. No other architectural and landscape lighting manufacturer does

more to educate and support professional installers. In the last decade, Vista has educated thousands of professional contractors on designing and installing reliable lighting systems for residential and commercial properties. By providing a wide range of educational programs, technical support, in-the-field site visits, specification assistance and contractor business development, Vista stands out as a leader in total customer support.

Since the beginning, Vista has prided itself on being one of the most verti-cally integrated manufacturers of architectural and landscape lighting products, carefully controlling each step of the manufacturing process at its facilities. This approach has proven to be a significant advantage in both quality and response

time. Because Vista performs all of the steps needed to convert raw materials into complete finished products in less than 24 hours, the company can quickly respond to custom orders for over 350 different product styles and 15 different colors.

As the industry leader in LED outdoor lighting products for the past five years, Vista now offers over 100 fixtures in this energy-saving technology. Compared to their halogen counterparts, Vista LED fixtures consume 70% less energy. Their proprietary, modular designs feature heat-management that is second to none and ensures longevity that is measured in decades, not months. All of Vista’s modular LED fixtures are backed by an industry leading 10-year warranty which covers every component of the fixture, included the LEDs. Vista puts an end to “disposable fixtures’ with fully field-serviceable components that ensure parts can be replaced should damage occur to the fixture after installation. Vista’s LED products are independently tested to ensure honest performance reviews and all IES and LM-79 files are available at their website: www.vistapro.com

Vista offers a variety of FREE training seminars that cover such topics as: basic installation, troubleshooting, design, sales, marketing, LED technology, and bidding & estimating. These classes are a great oppor-tunity to expand your business and also offer valuable knowledge for those that currently install lighting. For more information, please visit www.vistapro.com or contact Brandon Kelly at 602-501-7825 or BrandonK@vistapro.com

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THE ALCA INFLUENCE T May/June 2012

19 May/June 2012 T THE ALCA INFLUENCE

Businesses today rely heavily on employees sitting in front of computers for hours at a time. The constant inputting of data and other func-tions while staring at an illuminated electronic screen can be taxing

on various parts of the body, including eyes, back, neck, shoulders, forearms and wrists.

OSHA says inexpensive principles can help businesses create a safe and comfortable computer workstation, but when addressing the ergonomic issue, the federal agency emphasizes no single “correct” posture or arrangement of components will fit everyone.

That’s why OSHA’s principles are only suggestions. They include:• The top of the monitor should be at or just below eye level• Workers should be seated in a manner that ensures their heads and

necks are in line with their torsos• Workers should keep their shoulders relaxed and their elbows close

to their bodies; elbows should be supported• Chairs at computer workstations should support the workers’

lower back• Workers’ wrists and hands should be in line with their forearmsSCF Arizona Loss Control Consultant Carl Hamilton cautioned that if

computer monitors are placed too close or too far away from the worker, it could cause the employee to assume an awkward body position that can result in eyestrain.

“Being too far from the monitor can cause you to lean forward, placing stress on the torso, because the backrest is no longer providing support,” he explained.

If the monitor is too close, employees may tilt their heads back or push their chairs too far from the screen, causing them to type with outstretched arms.

Hamilton said when setting up a computer workstation, find a comfort-able distance – about an arm’s length from the monitor – that allows the user to read all text with head and torso in an upright posture, keeping the back supported firmly by the chair. The keyboard and mouse should be within arm’s length, so the user is not reaching.

He added the screen should be placed directly in front of the worker, because working with the head and neck turned to the side for an extended period puts uneven stress on the neck and back muscles and increases the potential of fatigue and pain.

Computer screens that are set too high cause workers to tilt their heads back, which also causes muscle fatigue and stiffness. If screens are too low, the user tends to look down, which also can strain the neck. That is why Hamilton recommends the main visual area of the display screen be adjusted according to the user’s optimum vision.

Hamilton added it is important to maintain a neutral posture while working in front of a correctly placed screen. This means sit straight up – no leaning – so that you form a 90-degree angle with the arms working on the keyboard, and the upper thighs sitting on the chair. The arms and thighs should be parallel to the floor.

The worker’s chair is a key component of keeping the employee from developing upper back, neck and shoulder or lower back fatigue.

Hamilton said once set, the work station is static, but the chair is not. A chair that is well-designed and adjusted appropriately for the respective worker is an essential element of a safe and productive computer work station. It will provide necessary support to the back, legs, buttocks and arms, while reducing exposures to awkward postures, contact stress and forceful exertions.

“If your current chair doesn’t have lumbar support, use a rolled-up towel or a removable back support cushion to provide support and maintain the natural curve of the spine,” Hamilton said. He added, “Use a chair with a backrest that is easily adjustable and able to support the back in a variety positions.”

He said a backrest should have:• A lumbar support that is height adjust-

able so it can be placed to fit the lower back.

• An adjustment that allows the worker to recline at least 15 degrees from vertical.

• An adjustment that enables it to move forward and backward.

SCF Loss Control consultants can provide policyholders with an ergo-nomic evaluation. Visit www.scfaz.com.

Sit Up Straight to Reduce BackacheBy SCF Arizona

SAFETY

20

ACLP SCHEDULE

Arizona Certified Landscape Professional Program (ACLP)Please call the ALCA office to register at 602-626-7091 or download the registration form at www.AZLCA.com.

Tree & Shrub Pruning WorkshopMay 5, 2012 Mesa Community College,

Kirk Student Center, Kiva Room, 1833 W Southern Ave, Mesa, AZ 85202

May 9, 2012 U of A Cooperative Extension – 4341 E Broadway Rd, Phoenix, AZ 85040

May 12, 2012 Pima Community College, Bldg CC, Room RV 170, 1255 N Stone Ave, Tucson

What is it anyway?Through this course, students will learn how, when, where and why to prune trees and shrubs.

What will we learn to do? • Understand basic plant biology as it pertains

to pruning, decay, disease and wound closure.

• Understand how the ANSI A300 standards apply to best management practices for tree and shrub pruning.

• Understand the safe use of basic pruning equipment.

• Determine appropriate pruning objectives.• Describe and demonstrate the five basic tree

pruning types: crown cleaning, thinning, raising, reduction and restoration.

• Describe and demonstrate two basic shrub pruning types: shrub rejuvenation and restoration

• Understand common pruning mistakes and how to avoid them.

Are there CEU’s available for attending this workshop? Yes. You will receive 4 CEU’s for the International Society of Arboriculture.

Safety & Tools WorkshopJune 13 & 16, 2012 U of A Cooperative Extension – 4341 E Broadway Rd,

Phoenix, AZ 85040June 23, 2012 –May 12, 2012 Pima Community College, Bldg CC, Amethyst Community

Room, 1255 N Stone Ave, Tucson

What is it anyway?Through this course, students will learn safe practices while operating powered landscape equipment. What will we learn to do? Demonstrate safe operation of:

1. Line Trimmer 2. Hedge Trimmer 3. Blower 4. Push Mower 5. Non-Powered Landscape Equipment

Instructors: Lee Bougneit – Tree and Shrub Pruning

Glenn Fahringer – Tree & Shrub Pruning Glenn Fahringer is the owner and President of Earth Care “For All That’s Green”

Inc. located in Cave Creek, Arizona. He has been involved in the landscape industry and a member of ALCA for over 25 years. Glenn received the Lifetime Achievement Award in 2004. He served two consecutive terms as ALCA President, as well as being honored with the appointment to the inaugural ALCA Board of

Trustees in 2009. He continues to devote time to the education and awareness of Arboriculture and Xeriscape practices within his community and ALCA. Glenn has consulted with the Town of Cave Creek and AMWUA in creating landscape and water management publications. A highlight of his career was pruning trees in 1993 on the National Arborist Day at Arlington National Cemetery. He also serves on an Arizona Governor’s Council, AISAC Arizona Invasive Species Advisory Council, in an effort to reduce the affects invasive species have on Arizona’s environment.

. Bob Franchetto and Richard Escalante – Safety & Tools

Bob Franchetto was raised in the green industry in Antioch, CA as a 3rd generation florist. He has been in the distribution business for over eighteen years and has been employed by Horizon Distributors since 2003. He earned a Bachelor of Science degree in Ornamental Horticulture from California

Polytechnic State University, San Luis Obispo. Bob serves on the ALCA Board of Directors and Director of Programs.

Richard Escalante began his career in the green industry in 1980 with Irrigation and Sprinkler Supply in Tucson, AZ. Richard initially performed duties to organize the yard inventory, scheduling & making deliveries and was soon promoted to Customer Sales Representative. He continued to expand his product knowledge and how to design and install irrigation systems. In 1997, Richard was hired by Mesa Sprinkler as an Assistant Manager selling irrigation to contractors, municipalities and

golf courses. Once again he built on his product knowledge of central controls, fertilizers and chemicals along with equipment product lines needed to maintain commercial properties. Richard is currently employed by Horizon Distributors and works as a business development representative catering to his customer base in the Tucson, Casa Grande and Southern Arizona region. He primarily supports equipment sales for the two Horizon stores in Tucson and Casa Grande.

THE ALCA INFLUENCE T May/June 2012

21 May/June 2012 T THE ALCA INFLUENCE

ACLP SCHEDULE

Annuals and Perennials WorkshopMay 24, 2012 Ewing Irrigation, 8267 E. Pecos Dr.,

Prescott Valley, AZ 86314

What is it anyway?Through this course, students will learn how to create and maintain functional

and pleasing color bed displays with annual and perennial plants.

What will we learn to do? • Selection, pre-planting treatment and transportation of annuals• Bed preparation for annuals or herbaceous perennials including soil

preparation, calculating amendments or mulch needed.• Understand the blooming season (cool or winter, hot or summer

flowering plants) for common annuals and herbaceous perennials.• Proper planting techniques.• Pre and post irrigation techniques• Maintain a flower bed including irrigation, fertilization, pruning/

deadheading, insect and disease control, weed control, mulching and basic trouble shooting.

• Container/plastic recycling.• Identify and correct common disease, insect and abiotic problems• Frost preparation

Turf Care and Installation WorkshopJune 14, 2012 Ewing Irrigation, 8267 E. Pecos Dr.,

Prescott Valley, AZ 86314

What is it anyway?Through this course, students will learn ways to identify turf grass choices,

basic mechanical steps required to install sod and basic maintenance practices.

What will we learn to do? • Understand the varieties of turf grasses used in the desert southwest and

identify them.• Conduct a satisfactory sod installation using basic mechanical steps.• Proper mowing techniques, thatch removal, over seeding, fertilization

and irrigation requirements for various turfs.• Problem solving strategies for common turf grass problems.

Instructor: Rick Cober Rick Cober earned his Bachelor of Science degree in

Environmental Horticulture from the Arizona State University in 1979. He is an International Society of Arboriculture Certified Arborist WE 3474A. In 1992, Rick was a graduate research assistant for USDA report on “Market Potential of Culinary Herbs and Specialty Vegetables” for the Arizona Department of

Agriculture. He is a consultant for nursery greenhouse and plant propagation, arboriculture and herb and vegetable gardening. Rick has been married to Kay for 35 years, is father of three children; Dawn, Rich and Greg, grandfather of six and great-grandfather of two.

22 THE ALCA INFLUENCE T May/June 2012

BUSINESS

Benchmarking Bidding

Barron’s Dictionary of Business Terms defines cost estimating as, “determining the total costs of labor, materials, capital and profes-sional fees required for a proposed product.” I would add that it

is “the science” of determining those costs. It also defines benchmarking as, “(a) standard unit for the basis of comparison; universal unit that is identified with sufficient detail so that other similar classifications can be compared as being above, below, or comparable to the benchmark stan-dard.” Both are scientific processes built upon measuring things accurately and consistently.

Analysis of the Six Methods

The primary goal of cost estimating is to estimate your costs for a service or project accurately. Direct costs (materials and sales tax, field labor and burden, equipment and subcontractor costs) are fairly easy to calculate and include in your pricing. General and administrative (G&A) overhead costs, often referred to as indirect costs, normally cause the most confusion. This is also the primary area where the six methods of cost estimating differ. Factoring, the single overhead recovery system (SORS), the dual overhead recovery system (DORS) and the multiple overhead recovery system (MORS), all use percentages multiplied by one or more direct cost elements to calculate and allocate G&A overhead to services or jobs being priced. The fifth method, market-driven unit pricing, simply has you pluck common unit prices from the market (i.e., $16 per SF for brick pavers installed or $40 per man-hour).

Upon review, we can draw two conclusions. First, calculating G&A overhead costs to allocate and put into a price by means of multiplying one or more direct costs by percentages is an automatic mathematical mistake—a false mathematical assumption. Second, there is no correlation between the amount of gross profit margin (GPM), G&A overhead plus net profit margin, that you desire to see on your financial statement at the end of the year and the amount of GPM that you should put on an individual job or service being priced. Calculating and allocating G&A overhead to your pricing creates numerous inconsistencies and inaccuracies. You will, in turn, underprice some jobs/services while overpricing others. And in a competitive market, guess which ones your company will win—the ones you under price?

This is why I use the G&A overhead per hour method to calculate and allocate G&A costs to my pricing. Of the six methods, it is the most accurate and consistent. Its merits can be proven and demonstrated scientifi-cally quite readily. It is also the simplest of the six methods for calculating accurate costs.

ConclusionCost estimating and benchmarking are both sciences. As such, the

merits (or demerits) of a cost estimating system must be open to scientific verification. Five of the six estimating methods do not pass the test. Your company deserves to have the most accurate (most scientific) pricing sys-tem available. The economic uncertainty that you and your company are currently facing locally, nationally and globally demands that you have such a system. Such a system will not only allow you to price your work accurately, it will allow you to benchmark your pricing as well as your competitions. Companies that price their work accurately and consistently will outperform their competition, even in tough economic times. Ones that can’t price their work this way won’t. In fact, they might not even be around when the economy turns around and gets better.

The author is president of J.R. Huston Consulting, Inc.; a Colorado based firm that specializes in construction and services management con-sulting to the Green Industry. Mr. Huston is a member of the American Society of Professional Estimators and he is one of only two Certified Pro-fessional Landscape Estimators in the world. This article was taken from his new book, A Critical Analysis of the MORS Estimating System. For further information on the products and services offered by J.R. Huston Enterprises, call 800-451-5588, e-mail Jim at jhuston@jrhuston.biz, or visit the J.R. Huston Enterprises web site at www.jrhuston.biz.

800-347-4272JohnDeereLandscapes.com

We know you work hard.Let us work harder.

Lean on us for some of your business demands - we know we can work harder for you. This is why we’ve implemented the Partners Program and Business Solutions, and the Px3 Maintenance Package.

Contact your local branch to learn more about these opportunities. We are eager to help you with as many of your business challenges as possible!

23 May/June 2012 T THE ALCA INFLUENCE

ALCA BULLETIN BOARD

How Often Should Landscape Trees be Irrigated?Ursula K. Schuch, School of Plant Sciences, University of Arizona, Tucson, AZ 85721ukschuch@ag.arizona.edu, http://ag.arizona.edu/extension/ornamentalhort

Irrigation of landscape trees is a much debated topic in the South-west. Trees can thrive under a wide range of volume and frequency of irrigation. To answer the question how irrigation frequency

affects trees commonly planted in the low and mid-elevation desert of Arizona, my colleague Dr. Ed Martin and I established an experiment at the Maricopa Agricultural Center of the University of Arizona. We planted nine species of commonly used landscape trees in January 2007 and irrigation treatments were applied from September 2008 until April 2010. Irrigation was activated for each treatment when the soil moisture in the root zone was depleted by 30%, 50% or 70% based on the reference evaporation at the site.

Applying the same amount of total water, the different frequencies resulted in 62, 40 and 27 irrigation events over the 18 months of the experiment. Irrigation was delayed when a significant amount of rain was measured near the site. All the meteorological information was taken from the AZMET station at the Maricopa Ag Center (http://ag.arizona.edu/azmet/). The treatment that was irrigated when soil moisture was depleted by 30% received irrigation every 3 days in summer during highest ETo demand and every 36 days in winter during low ETo demand to fill up the soil profile. Shortest and longest irrigation intervals were 4 days and 60 days for the 50% soil moisture depletion treatment, and 8 days and 68 days for the 70% treatment.

The surprising result from 18 months of irrigation treatments was that there were no differences in growth for each tree species in response to the three irrigation frequencies that we applied. Tree growth differed among the species and the 15-gallon trees that we planted at heights ranging from 3 feet to 8 feet tall increased at dif-ferent rates. Over the 18 months of this experiment, height increased 40 and 48% for velvet mesquite and desert willow ‘Art’s Seedless’, about one third for elderica pine, palo verde hybrid, and Arizona cypress, and less than 10% for ‘Red Push’ pistache, live oak, and ‘Rio Grande’ ash. Caliper was less variable among the species and increased between 44% and 82%. By April 2010, palo verde trees grew the largest canopy size, followed by mesquite and desert willow.

Visual inspection of the canopy showed that some species receiv-ing the least frequent amount of irrigation were starting to show signs of water stress. Leaf tip burns were observed through the summer and fall on ‘Rio Grande’ ash, desert willow, and Arizona cypress. Overall quality of trees was good according to our monthly ratings and we found no differences in quality between treatments.

We lost a few trees over the course of the experiment. The severe frost in January 2007 killed or extensively damaged 15 out of 18 replicate Texas ebony trees almost immediately after they were transplanted. We replanted all trees two months later and they are all thriving. Although past the time of this experiment, in August 2010 a severe wind storm with gusts of over 50 mph uprooted three palo verde trees, two had been in the most frequently irrigated and one in the least frequently irrigated treatment. It might be tempting to argue that here we have evidence that trees most frequently irrigated are subject to wind throw. However, all trees received the same amount of irrigation and there was no statistical difference in size between all of them. We continue the experiment now with deficit irrigation treatments to find out with how little water the trees can survive.

In conclusion, we learned that soil moisture depletion of 30% to 70% had no significant effect on plant growth over a period of 18 months and that trees cope successfully with a wide range of irriga-tion frequencies in our climate. Some trees subjected to the longest irrigation intervals started to show signs of water stress during the warm months.

September 2007

July 2009

April 2010

24

MEMBER MIXER

Nearly 80 contractors celebrated Board President Matthew Johnson’s birthday at the mixer held on February 15 at the Thirsty Lion in Tempe Marketplace. Helena Chemical, Syngenta and Lebanon Turf sponsored the event.

In the Helena Chemical Company business model, “People, Products, and Knowledge” is a key element to the continued success of the company for over 50 years. In agricultural distribution systems in the United States, Helena Chemical ranks 2nd or 3rd behind the pervasive Agricultural Cooperative system. Helena’s agricultural base provides the flexibility to diversify into forestry, vegetation management, aquatics, ornamental, landscape, golf markets and most recently the pest control market. Helena Chemical Company is a privately held $4 billion behemoth operating in the 48 domestic states. Helena is owned by the World’s 7th largest trading company; this provides Helena Chemical Company extremely sound financial underpinnings. One of the success stories is Helena’s branch operations system. Across the U.S. almost 400 individual Helena branches operate with a high level of autonomy and financial responsibility. This allows Helena branches to focus on the key market or markets within the geographic area. In Arizona, the Helena branch focus is Phoenix and “the Valley of the Sun”. Anthem, Gold Canyon, Maricopa, to Buckeye, Helena’s 4 person sales staff works every day to provide a high level of sales service, expertise, and quality products. The Phoenix branch market begins at Sedona, follows I-17 into Phoenix and then I-10 to Tucson and Wilcox. Every day, Helena’s delivery fleet provides product needs to Helena customers. Most orders are “next day” with capability to handle pallets down to one gallon jugs. Helena provides a complete products range from fertilizers, seeds, pesticides, adjuvants, surfactants, biological, and soil amendments. Helena can be your “one stop shop”. For additional information, visit the website at www.helenachemical.com.

Syngenta Lawn & Garden North America, headquartered in Greensboro, N.C., is organized into three main customer categories: Syngenta Flowers Professional, Turf & Landscape and Consumer. The organization’s mission is to provide innovative,

February Mixer is sponsored by Helena Chemicals, Syngenta and LebanonTurfintegrated solutions to enrich the living experience of its customers. In support of this mission, L&G NA conducts business in three key areas: genetics (which includes seed and vegetative cuttings); growing media; and chemical control products for use in turf, ornamental, vegetative management and pest control. While the majority of the organization is focused on professional lawncare operators, greenhouse growers, and golf courses, L&G NA also works closely with leading retailers to target the consumer market segment with innovative offerings.

LebanonTurf has been established over sixty years and through research, innovation and dedication are a worldwide market leader in the manufacture and development of turf fertilizer. Lebanon Turf products incorporate the very latest in patented nutrient release technology and granule formulation. Whether you are applying to golf greens, sports pitches, lawns, landscapes or general amenity turf, the Lebanon range offers uncompromising quality and top performance to suit the budget of today’s turf managers.

THE ALCA INFLUENCE T May/June 2012

25 May/June 2012 T THE ALCA INFLUENCE

Mountain States Wholesale Nursery was founded in 1969 with a vision to introduce, provide, and popularize desert-adapted plants for southwestern landscapes. They offer over 400 taxa of desert-adapted trees, shrubs, ornamental grasses, accents, flowering perennials, groundcovers and vines. We specialize in providing landscape plants that combine beauty and water economy. It is our goal to provide quality plant material to allow the fulfillment of design concepts that reflect the spirit and the beauty of the desert. We currently deliver our plants in Arizona, California, Nevada, New Mexico, Texas, Utah, Colorado and Idaho.

Enviro Control has been in business since 2005; specializing in providing Property Health Management (PHM) services to businesses for the benefit of their end clients and customers. They break PHM down into two main categories:

1. Landscape Health - Assessing and maintaining the health of turf, plants and trees. They deliver a range of services from the following: granite/turf weed prevention & control, plant/ turf/tree growth regulators, deep root fertilization, fungicide applications, pesticide applications, tree pruning & removal, site health assessment.

2. Facility Health - Assessing and maintaining the health of buildings and structures from general pest and termites. They deliver a range of services from the following: general pest management (indoor & outdoor) including insects, rodents, scorpions, spiders, birds etc.; termite treatment and prevention (including warranties).

Enviro Control specializes in partnering with businesses to allow them to offer their services to their clients, whilst allowing these businesses to share in the margins on offer. They focus on providing a great quality of product and service for our clients, and we are passionate about providing education covering all of these topics to support their ongoing clients’ needs.

They employ the best people, tools and equipment in order to provide a highly effective and efficient service. For more information, visit their website at www.envirocontrol-llc.com.

MEMBER MIXER

Thank you to Enviro Control and Mountain States Wholesale Nursery for sponsoring the ALCA mixer in March.

MarketTo YourClients

Recognize Your

Employees

IndustryRecognition

Start takingyour

pictures

The Awards Program offers members a chance to compete categories of residential and commercial maintenance and installation in an effort to be the best of the best!

Deadline to enter is June 25, 2012. Download your application from www.AZLCA.com

Applications are now available on-line at www.AZLCA.com 36th Annual Arizona Excellence in Landscaping Awards Program

Deadline to enter is June 25

26

AD INDEX/RESOURCE GUIDE

CHEMICAL PRODUCTSBayer Professional(800) 331-2867 • www. backedbybayer.comPlease see our ad on page ........................................5

COMMERCIAL FLEET SALESRodeo Ford(623) 298-3938 • www.rodeofordAZ.comPlease see our ad on page ......................................19

EROSION CONTROL/HYDROSEEDINGWestern Sere(888) 448-SERE (7373) • www.westernsere.comPlease see our ad on page ........................................3

INSURANCE SERVICESHill & Usher(602) 956-4220 • www.trimrisk.comPlease see our ad on page ......................................24

Landscape Contractors Insurance Services, Inc.(800) 628-8735 • www.lcisinc.comPlease see our ad on page ......................................11

IRRIGATION PRODUCTS & SYSTEMSDIG Corporation(800) 322-9146 • www.digcorp.comPlease see our ad on page ........................................3

Ewing Irrigation(800) 343-9464 • www.ewing1.comPlease see our ad on page ......................................27

Horizon(800) PVCTURF (782-8873) • www.horizononline.comPlease see our ad on page ........................................7

Hunter Industries(800) 733-2823 • www.hunterindustries.comPlease see our ad on page ......................................26

John Deere Landscapes(800) 347-4272 • www.johndeerelandscapes.comPlease see our ad on page ......................................22

Netafim(888) 638-2346 • www.netafimusa.comPlease see our ad on page ......................................11

LANDSCAPE CERTIFICATION TRAINING/TESTING

Metro Institute(602) 452-2901 • www.metroinstitute.comPlease see our ad on page ......................................18

LANDSCAPE EQUIPMENTArizona Machinery(602) 917-1530 • www.arizonamachinery.comPlease see our ad on page ......................................22

LANDSCAPE SUPPLIESTarget Specialty Products(800) 352-3870 • www.target-specialty.comPlease see our ad on page ......................................14

LANDSCAPING BOULDERS AND GRANITEWe Rock AZ, Inc.(602) 569-3000 • www.we-rock-az.comPlease see our ad on page ........................................7

LIGHTINGBrilliance LED, LLC(800) 876-2108 • www.brillianceled.comPlease see our ad on page ......................................20

Kichler Lighting(216) 573-1000 • www.kichler.comPlease see our ad on page ........................................2

NURSERIESAll Season Wholesale Growers(602) 276-0230 • www.allseasongrowers.comPlease see our ad on page ......................................13

Arid Zone Trees(480) 987-9094 • www.aridzonetrees.comPlease see our ad on page ......................................18

POTTERYInternational Wholesale Pottery(602) 454-0528 • www.iwpottery.netPlease see our ad on page ......................................13

SOD/TURFEvergreen Turf, Inc.(480) 456-1199 • www.evergreenturf.comPlease see our ad on page ........................ Back Cover

Western Sod(800) 832-TURF (8873) • www.westernsod.comPlease see our ad on page ......................................27

SUPPLYING LANDSCAPE PROFESSIONALSWibur Ellis Co.(480) 921-8500 • www.wilburellis.comPlease see our ad on page ......................................13

TREE MOVERSAZ Big Tree Movers(888) 761-0249Please see our ad on page ......................................21

TRUCKSChapman Chevrolet & Isuzu(866) 412-2712 • www.chapmanchevrolet.comPlease see our ad on page ......................................11

Sun Country Truck Equipment, Inc.602-438-4956 • www.suncountrytruck.netPlease see our ad on page ......................................11

VEHICLE TRACKING SYSTEMSIndustrack(928) 505-3100 • www.industrack.comPlease see our ad on page ......................................13

WHOLESALE NURSERY &CUSTOM GROWER

Paradise Wholesale Nursery(623) 979-7870Please see our ad on page ......................................15

Waldrons Farm602-276-8076 • www.waldronsfarm.comPlease see our ad on page ......................................21

AD INDEX

All Season Wholesale Growers ...............13Arid Zone Trees ......................................18Arizona Machinery .................................22AZ Big Tree Movers ................................21Bayer Professional ..................................5Brilliance LED, LLC.................................20Chapman Chevrolet & Isuzu ...................11DIG Corporation .......................................3Evergreen Turf, Inc. ...................Back CoverEwing Irrigation ......................................27Hill & Usher............................................24Horizon ....................................................7Hunter Industries ....................................26Industrack ..............................................13International Wholesale Pottery ...............13

John Deere Landscapes .........................22Kichler Lighting ........................................2Landscape Contractors Insurance Services, Inc. .........................11Metro Institute ........................................18Netafim ..................................................11Paradise Wholesale Nursery ...................15Rodeo Ford ............................................19Sun Country Truck Equipment, Inc. .........11Target Specialty Products .......................14Waldrons Farm .......................................21We Rock AZ, Inc. .....................................7Western Sere ...........................................3Western Sod ..........................................27Wibur Ellis Co. .......................................13

With similar foundations in forward-looking product innovations, reliability, and superior customer service, Hunter and FX Luminaire continue a long-standing tradition of quality and unmatched performance.

To learn more, visit: www.hunterindustries.com or www.fxl.com

THE ALCA INFLUENCE T May/June 2012

Find out more at www.westernsod.com800/832-8873

There’s a new grass in Town!

• Extreme salt tolerance• Advanced striping ability• Shorter dormancy period• Shiny exceptionally dark green color• Versatile mowing heights from ¼” – 1”• Superior low light intensity tolerance• Uses 66% less nitrogen than bermuda• Excellent drought and wear tolerance

Platinum t.e. now available!

less waTer + less FerTilizer = More $ in your pockeTand a “greener” grass for the environment

From the growers of bobsod—the Official Turf of the D-backs and Chase Field

FIND US: TALK TO US: www.ewing1.com 800.343.9464

Check out our partner program and take advantage of money-saving offers!

IRRIGATION | TURF PRODUCTS | LANDSCAPE LIGHTING | EROSION CONTROL | WATER FEATURES | HARDSCAPE

THE REAL DEAL.We’re more than a product source, we’re your business resource.