Ajc Print Portfolio_Nov2010

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Print MarketingTable of Contents

• The AJC Advantage

• Our Newspaper Audience

• Ad Options

• Popular Sections

• Package Prices

• Specialty Products

• Other Publications

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The AJC: A Division of Cox Media Group Atlanta’s Only Integrated Media Provider

Largest Local Audiences.

Sources: 1) Scarborough Research - Atlanta CBSA (2010 R2); 2) Online: Nielsen NetRatings – Atlanta DMA (Q1 2010 Avg)

THE AJC50% of adults weekly1

AJC DIRECT MARKETING100% households anytime

ajc.com/Yahoo!75% of online users monthly2

Advanced Customer Targeting.

And, return on your ad investment.

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The AJC: Largest Local AudiencesDelivering the Most Buyers

Scarborough Research 2008, Release 2 Recontact Study, Atlanta CBSAQ: Check the types of advertisements that prompted you to visit a store or online site in the past 3 months. Then check whether you made a purchase as a result of that

advertisement.

More Atlanta consumers were prompted to make a purchase after seeing an ad in the newspaper.

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AJC Newspaper Delivery Footprint

Includes 4 million adults

representing 95% of retail spending in Atlanta’s core based statistical area (CBSA).

Source: Experian/AGS from Alteryx (2010)

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The AJC’s Reach of Atlanta AdultsDelivering 1.7 Million Readers Weekly

Source: Scarborough Research 2010 Release 1, Atlanta CBSA

40 spots on top 4 stations

100 spots on top 10 stns

50 spots on top 5 stns

5 Weekday + 1 Sunday

In print alone – we continue to reach more audience than both television and radio.

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The AJC – Delivered Daily More Affluent & Educated Audience

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Atlanta Market Adults

Daily AJC

Readers

Sunday AJC

Readers

Men 49% 48% 47%Women 51% 52% 53%Age 18-34 31% 20% 21%Age 35-54 42% 37% 42%Age 55+ 27% 43% 37%Median HH Income $66,524 $78,597 $69,667

White 66% 68% 65%Black/African American 29% 28% 32%Own home 71% 82% 77%

Kids in HH 47% 38% 40%Married 56% 62% 61%College degree+ 31% 44% 37%

Source: Scarborough Research 2010 Release 1, Atlanta CBSA

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AJC Standard Ad Sizes

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Standard ads available in most

sections.

Two standard ads available on all section

fronts including main page/section A.

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Premium AJC AdvertisingFront Page Ads – Any Section

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Note: Publisher has privilege to edit or reject section front ads.

• Showcase product/service in a high-visibility section-front ad.

– Main/A-Section, Business, Sports, Living and more.

– Strip (6c x 3”) or Box (2c x 5”) sizes.

• Create unique campaigns for continued reader engagement.

• Enjoy single-advertiser exclusivity.

• Be seen on dates important to your business.

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AJC Dynamic Ad SizesD

aily

Ava

ilab

ility

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SPADEA TRUCK14.83”(9c) x 21”

Available inside only.

Premium AJC AdvertisingSpadea Wrap

• Delivery Days

– Thu-Sun – Main/Metro

– Sun – Living & Arts

• Audience: AJC Subscribers

• Delivery Options: Full-Run

Picture your ad as the lead feature of our

newspaper or popular sections!

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Popular AJC Sections Main/A-Section

• Double-truck ad units (13c x 21”), available every day.

• High visibility ad units (2c x7”), available every Sunday on page A2.

• Page A3 units – up to ¼ page Sunday and ½ page daily.

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Popular AJC Sections Advertiser-Dedicated Section

• High-impact position – placed immediately behind main/A-Section.

• All-color – 6 to 8 pages (optional high-brite stock)

• Available every day.

Cover

Inside

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Popular AJC SectionsThursday Deal Spotter

• Delivery Day: Thursday


• Content: Shopping values, deals and steals, and best buys – well-suited for comparative shoppers.

• Ad Options: Display

• Delivery Options: Full-Run or Zoned

WEEKDAY AJC READERSHIP BY DEAL SPOTTER ZONES3

CENTRAL 246,400NORTHEAST 84,800NORTHSIDE 136,500NORTHWEST 63,600

Source: Scarborough Research – Deal Spotter delivery areas (2010 R2).

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Weekday Readers – Central ZoneDiverse, Affluent and Homeowners

Central ZoneAdults 18+

Weekday AJC Readers

Men 45% 46%

Women 55% 54%

Age 30+ 80% 88%

Median HH Income $53,756 $75,743

White 37% 46%

Black/African American 57% 50%

Own home 64% 79%

Kids in HH 38% 30%

Married 42% 48%

College degree+ 37% 46%Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2).

Profile of Weekday AJC Readers, not specific to a section.

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Weekday Readers – Northside ZoneAffluent, Homeowners and Educated

Northside Zone

Adults 18+Weekday AJC

Readers

Men 52% 53%

Women 49% 47%

Age 30+ 81% 86%


White 83% 87%


Own home 77% 83%

Kids in HH 44% 38%

Married 62% 68%



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Weekday Readers – Northeast ZoneAffluent, Homeowners and Married

Northeast Zone


Readers

Men 49% 53%

Women 51% 47%

Age 30+ 78% 88%


White 73% 72%


Own home 82% 88%

Kids in HH 50% 46%

Married 63% 71%



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Weekday Readers – Northwest ZoneAffluent, Homeowners and Educated

Northwest Zone


Readers

Men 50% 52%

Women 51% 48%

Age 30+ 80% 94%


White 79% 86%


Own home 77% 89%

Kids in HH 43% 40%

Married 60% 69%



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Popular AJC SectionsFriday Go Guide

• Delivery Day: Friday

• Audience: Daily AJC Subscribers

• Content: A weekend entertainment and dining source including dining and movie reviews, spotlights on the hottest acts and best live music, comics, Dear Abby, puzzles, and TV listings.



Appeals to a diverse audience – younger adults, families and on-the-go Atlantans!

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Popular AJC SectionsSunday Comics

• Delivery Day: Sunday

• Audience: AJC Sunday Subscribers

• Content: Classics like Blondie and Beetle Bailey, as well as newer strips like Baby Blues and Fox Trot.

• Ad Options: Display or Insert


Attracts readers of all ages – and coupon-cutters too!

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Popular AJC SectionsSunday ajcTVweekly

Fro

nt

Co

ver:

6c

x 3”

Back Cover: 3c x 9.85”

For an entire week, front and back page ads get seen each time it’s picked up!

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Popular AJC Sections Sunday Living & Arts

Delivery Day: Sunday

Audience: AJC Sunday Subscribers

Content: Popular columns (e.g., Dear Abby) and stories related to travel, shopping, entertainment, movies, books, and lifestyle, plus the crossword.

Ad Options: Display

Delivery Options: Full-Run or Zoned

SUNDAY AJC READERS

Under Age 55 63%Age 55+ 37%Median HH Income $69,667

White 65%Black/African American 32%Own home 77%

Kids in HH 40%Married 61%College degree+ 37%

Scarborough Research - Atlanta CBSA (2010 R1)

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Sunday AJC Readers – Northside Zone Affluent, Homeowners and Educated

Northside Adults 18+

Sunday AJC Readers

Men 50% 53%

Women 50% 47%

Median Age 43 48


White 81% 84%


Own home 77% 84%

Kids in HH 46% 42%

Married 62% 66%

College degree+ 48% 57%Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1).

Profile of Sunday AJC Readers, not specific to a section.

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Sunday AJC Readers – Central Zone Diverse, Affluent and Homeowners

Central

Adults 18+Sunday AJC

Readers

Men 46% 44%

Women 54% 56%

Median Age 44 50


White 38% 43%


Own home 64% 75%

Kids in HH 38% 35%

Married 43% 46%



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Sunday AJC Readers – Gwinnett Zone Affluent, Homeowners and Married

Gwinnett Zone


Readers

Men 50% 49%

Women 50% 51%

Median Age 43 49


White 76% 79%


Own home 84% 84%

Kids in HH 49% 45%

Married 66% 70%



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Sunday AJC Readers – Northwest Zone Affluent Homeowners

Northwest Zone


Readers

Men 50% 48%

Women 50% 52%

Median Age 43 51


White 80% 78%

Black/African American 16% *18.2

Own home 79% 86%

Kids in HH 45% 43%

Married 63% 67%



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Reach + Frequency Ad PackageLocal Business PLUS

Drive brand/store traffic or announce a new product/location/sale!

• Delivery Days: Monday-Saturday


• Content: Any


• Delivery Option: Full-Run

PRICE PER MONTH PACKAGES16 ADS IN 30 DAYS 48 ADS IN 90 DAYS

3.22 (2c) x 2” $2,997/mos $2,770/mos3.22 (2c) x 3.5” $4,995/mos $4,500/mos3.22 (2c) x 5” $6,882/mos $6,200/mos

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AJC Specialty Products Sticky Note Ads

• Delivery Days: Any


• Delivery Options: Full-Run or Zoned

13 Available Zones

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AJC Specialty ProductsAd Bags

• Delivery Day: Any day of the week

• Audience: AJC Subscribers or Non-Subscribers receiving Evening Edge/Reach.

• Delivery Options: Full-run, targeted by ZIP codes (AJC/Reach), or zoned (Evening Edge/Reach).

• Minimum Quantity: 100,000

A unique, colorful opportunity to reach consumers before they read the content!

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Other AJC Print PublicationsEvening Edge Weekend Planning Guide


• Audience: 375,000 non-AJC-subscriber households with $50K+ income.

• Content: Easy meal plans, local shopping and coupons, community events, parenting tips, healthy living advice, and quick weekend getaways

• Ad Options: Display or Insert

• Delivery: Full-Run or Zoned

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Other AJC Print Publications Mundo Hispanico


• Audience: +70K distributed to 18 counties in Atlanta, Gainesville and Athens via 2K strategically-located racks.

• Content: Local and world news focused on topics of interest to Hispanic readers.

• Delivery Options: Full-run or zoned – West, Northeast and DeKalb/South.

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Georgia’s oldest and largest free Spanish publication!

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Other AJC Print Publications Buyers Edge Select

• Delivery Day: Sunday

• Audience: 12K opt-in subscribers.

• Content: Shopping, trends, consumer tips, and savings from local retailers/ national manufacturers; plus nationally-recognized PARADE magazine and popular bargain-hunting content from the AJC.

• Delivery Options: ZIP codes.

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The AJC AdvantageOne Contact

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Dai

ly A

JC

Su

nd

ay A

JC

Largest Local Audience

Creative Ad Options

Engaging Content

Flexible Delivery Days

Multiple Delivery Options

PLUS Digital & Direct Marketing

Ajc Print Portfolio_Nov2010

News & Politics

Transcript of Ajc Print Portfolio_Nov2010