SEMINAR: HOW TO PERFORM AN ACCOUNT OVERVIEW

Ajax Union

Presented By: Shani Muschel

March 2, 2011

What are the goals of the AnewB Plan?

1. Link-building2. Keyword Ranking3. Google Brand Control and Article

Distribution4. Content Creation5. Traffic6. (Sales)

HOW CAN WE MEASURE SUCCESS IN THESE AREAS?

Link Building Yahoo Site Explorer

Siteexplorer.search.yahoo.com Chrome SEO

Download chrome seo extension- https://chrome.google.com/extensions/detail/oangcciaeihlfmhppegpdceadpfaoclj

Yahoo Site Explorer

Chrome SEO

Keyword Ranking Raven Tools-

http://www.ajaxunion.raventools.com Google Analytics-

http://www.google.com/analytics/ SEO Book Rank Checkerhttp://tools.seobook.com/firefox/rank-checker/

Raven Tools

Raven ToolsResearch Assistant Tab

Report Wizard

Raven Report

Google Analytics

Google Analytics-Keywords

RankChecker

Google Brand Control Google Page 1 and 2

Article Distribution Google Search for Article

Content Creation Blog Articles on Basecamp Blog Review on Basecamp

Traffic Google Analytics

What suggestions can we give to clients in order to enhance their site?

Conversion Optimization tips Phone number in large on top Shop with confidence/why shop with us Shipping benefits front and center UVP Call To Action Security Seals, Guilds, Associations, payment options and credit card

logos Etc. (Maybe the topic of a future seminar?)

On-Site SEO 300 words of keyword-rich content, with deep linking Meta information- title, description, meta tags

Google Analytics (if not already there) E-commerce and Goal Conversion Tracking

Google Webmaster Tools Links to blog, Facebook and Twitter on homepage, above the fold

Why is Sales in Parenthesis?

It’s important to manage the expectations of our clients. When our clients tell us that they’re not making any sales, we need to keep in mind that the AnewB plan does not lead directly to sales. The end-goal of the AnewB plan is driving traffic to the site. It is then up to the site itself to convert that traffic to sales. Of course we would never tell the client that “it’s not our fault that you are not making sales.” What we do is show them how their traffic IS growing exponentially from month to month on the plan, and guide them on how to enhance their site from a conversion optimization perspective (how to turn traffic into sales) with tips and advice, so that they can make their site more successful.