Ajax Union Website SEO Presentation
-
Upload
shani-muschel -
Category
Documents
-
view
19 -
download
0
Transcript of Ajax Union Website SEO Presentation
The Do’s and Don’ts of Website SEO
Find out more about Ajax Union's products at: www.ajaxunion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Likedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 800-594-0444
General Information
Ask questions + raise your hand
Post/comment on facebook.com/ajaxunion
Tweet @ajaxunion
(or even @shanimuschel)
Follow up!
Shani Muschel– Internet Marketing & SEO Guru
Connect With Shani on Linkedin: http://www.linkedin.com/in/shanimuschel
What is SEO? Crawling
Indexing
Ranking
Relevance
Authority
Trust
What is the difference between On-Page and Off-Page SEO?
Keyword targeted On-Page Content
Meta-Tagging
Linking
Off-Site Content
Linking
Keyword targeting
Website SEO Elements:
Meta Tagging Content URL Heading Tags Inbound Links Site Accessibility Sitemap Robots.txt Outbound Links
Redirects Flash Coding Frames Session IDs
What is HTML? You can find your website’s HTML backend code by
pressing CTL+U.
HTML is the backend source code of your site and is what the search engines see when they crawl your site.
• One to two keywords • Shows in the search results as your page
title • Keep the title short! No keyword stuffing.
Keywords in the Meta Title Tag:
Meta Tagging: Meta Etle
Meta Keywords and Meta Description
Keyword-Rich Content Keyword Density vs. Keyword Stuffing
Frequency of Content Change
Unique Content vs. Illegal or Duplicate Content
Invisible Text
Cloaking
Content Separation
Keyword Dilution
Content in Image form
Content
Keywords in URL
Heading Tags: H1
Heading Tags: H2, H3, etc.
Inbound Links and Anchor Text
Business Development
• Keywords in Anchor Text • Origin of Inbound Links • Links from Similar Sites • Links from .edu and .gov sites
Site Accessibility 404 Pages
Broken Links
Slow Load Time
Sitemaps
Robots.txt
Outbound Links- Stay Away from:
• Outbound links to link farms and other suspicious sites
• Cross-Linking
• Single Pixel Links
Redirects
• 301 or 302 • www domain resolve
Flash Websites
Other SEO Tips Coding
Frames
To Recap: Keywords in content and meta tagging on your
website are the key to SEO success!
If you have any questions whatsoever, feel free to get in touch with us!
We will be emailing you a testimonial after the webinar, please take some time to fill it out.
Thank you for attending this webinar!
http://www.marketingtrainingny.com/
http://www.meetup.com/brooklynnetworking/
http://www.meetup.com/business-opportunity-network/
http://www.ajaxunion.com/
1-800-594-0444
http://www.facebook.com/ajaxunion
http://twitter.com/ajaxunion