Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors

8/9/2019 Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors

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2010 Africa Investor TourismSummit Pitch

jl All rights reserved 2009

*A 30 second outline of our business concept


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Travel with jl

Dayo Osholowu | Gbenga Adetimehin | Folarin Anifowoshe | Onye UbanatuJanuary 6 2010



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Our vision at Ajala is to

become a media franchise thatwill own and use all ourintellectual ro ert involvin

Our VisionOur VisionOur VisionOur Vision

our brand, tourism industryknow-how, trade secrets, traderelationships, and trademarks

to create goods and servicesfor African Travelers.



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Team v sorsTeam v sorsTeam v sorsTeam v sors Founder and Promoter The Ajala Travel CompanyOversees development , management, operation and strategic direction ofAjala TV programming including original productions and acquisitions.

Winner Future Awards Young Professional of the Year and one timeNigerian National Team Physician and Clinical Director Special OlympicsInternational program in Nigeria.

Travelled around 15 African Cities and completed road trip across Nigeriain 2006.

Adedayo Osholowu

(Founder Ajala TravelCompany & Executive

Producer Ajala TV)

Chief Operating Officer of the Ajala Travel Company: Oversees channels

efforts to brand tourism entertainment through sponsorship efforts andadvertising.Worked with the prestigious Tata Consulting Services India where he wasin Charge of Client Accounts in Asia, America, Asia Pacific, and EMEA. Hehas also spent time working as a Learning and Development at RPG Indian,owners of Saregama India an integrated entertainment company with thelargest music archive in India.

Visited Accra, Porto Novo, Cairo, India, Cameroon, Dubai and several

Folarin Anifowoshe( COO Ajala Travel Companyand Destination Promotion

Executive Ajala TV )


Co-Founder and Chief Brand Evangelist Ajala TV: Oversees the image, andbranding of Ajala TV including media planning and marketingcommunications

Gained experience working with Alder Consulting the ideas, branding andbusiness research firm. An alumni of the Orange Brand Academy

Completed road trip across Nigeria in 2007. Arm chair traveller withextensive travel guide library. Hates air travel.

Gbenga Adetimehin(Co-founder and Chief Brand

Evangelist Ajala TravelCompany)

Muyiwa Adesemowo is a graduate of Accounting from the Universityof Jos Nigeria

Country Manager Medicare PTY India: Reponsible for expansion inGhana, Nigeria, Pakistan and Qatar.

Muyiwa Adeshemowo(Chief Revenue Officer

Ajala Travel Company)

Investors and AdvisorsBimbo Kasim (Investment Banker: Meristem) Ebun Feludun (PR Consultant &Plug NigeriaFounder) Obinna Okpala (IP Lawyer) Abiola Kaseem ( Partner Elev8 Brand Communications)


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To create a premium

tourism and travellifestyle channel for

Strategic Growth PlansStrategic Growth PlansStrategic Growth PlansStrategic Growth Plans

- .in Nigeria the fastest

growing Pay-TV region inAfrica in June 2011.



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tvtvtvtvA premium lifestyle

c anne w rave antourism related content.



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Through licensing agreements, thejl brand will appear on a widerange of travel and tourism related

consumer products and services. Wehave identified 2 credible andverifiable Business Models.

Future Growth PlansFuture Growth PlansFuture Growth PlansFuture Growth Plans

jl retail packaged tour storesfranchise across Nigeria.

Merchandising : travel accessories,collectibles, luggage, small leathergoods, stationary



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We will also consider the licensing

of our brand to travel, tourism andhospitality related services such as

Future IdeasFuture IdeasFuture IdeasFuture Ideas

Budget hotels

Resort locations

Low cost airline



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Recession resistant growth of the AfricanTourism Industry. Only region with positive

growth in 2009. (UNWTO Report 2009) Current Local content deficit in Africa

Investment ConsiderationsInvestment ConsiderationsInvestment ConsiderationsInvestment Considerations

First movers advantage: No local travelcontent service available in Nigerian market

Value created by offering Africanadvertisers African arm chair travellerdemographic.



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TV in Africa

There are a total of 55,583,440 TVhouseholds in Africa. Projected tohave 5 million more by 2015**

Dynamics of our MarketDynamics of our MarketDynamics of our MarketDynamics of our Market

9,000,000 in South Africa and 6,900,000in Nigeria alone*

Mostly viewing with family and friends** TIME Magazine 2010 10 ideas for the next Ten Years

*DISCOP AFRICA



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Forget Twitter andFacebook, Google and the

Kindle. Forget the latest

sleek iGadget. Television is

still the most influentialmedium around.... : Fivemillion more households insub-Saharan Africa will get

years.

Charles Kenny

Developmental Economist

and Contributor of TV willsave the world article in

TIME Magazine 10 Ideas for

next 10 years 2010 issue.


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Pay - TV in Nigeria*

Currently over 500,000 active Pay-TV subscribers in Nigeria projected

Dynamics of our MarketDynamics of our MarketDynamics of our MarketDynamics of our Market

to grow to 1 million in 2 years Nigeria reported as fastest growing

Pay- TV region in Africa

* Screen Digest Africa



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Ajala TV actually begins with its primary, exitstrategy: going public as a publicly tradedcompany, so as to make its shareholders

investment more liquid and moreprofitable, while also adding value to thecompany.

Exit StrategyExit StrategyExit StrategyExit Strategy

and public capital markets, a nationalnetwork of market makers, financial publicrelations firms and a corporate friendly

float.

Ajala TVs secondary exit strategy is to addsufficient value to the company so as to beattractive to larger media companies wholike to acquire media companies andbrands.



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Exit Strategy CompsExit Strategy CompsExit Strategy CompsExit Strategy CompsNetwork/ExitStrategy

Ajala TV (go public)

TV Households???

Value (Sold)???

BET (Viacom bought) 62 million $3.2 billion

Telemundo (NBCbought)

18 million $2.7 billion


Speedvision(Sold to Newscorp)

40 million $0.8 billion

AIN, HTVN and UATV

(Reverse Mergers)

Never profitable;mismanaged;negligible revenues

All 3 Under 1 million All 3 never madeprofit, but mademillions for theirinvestors andshareholders


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Thank YouThank YouThank YouThank You

meet jl

I am a world traveller.

Some say I am merely a figment of theimagination, a myth immortalized in


song*. I can assure you I havetraversed the world and am preparedto take you on your next venture as

your guide and friend.My name is jl and I am glad to be of

service.*A song made popular by a famous Nigerian musician


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Travel with jl

Dayo Osholowu | Gbenga Adetimehin | Folarin Anifowoshe | Muyiwa AdesemowoJanuary 6 2010



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Dayo OsholowuChief Executive OfficerThe Ajala Travel Company

+


E: [email protected]: www.ajala.biz

Ajalas Buisness Pitch_African_Investor Tourism Summit February 2010 _Private Investors

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