SUMMER INTERNSHIP PROJECTON“MARKETING STRATEGIES AT AIRTEL MONEY”

Submitted By: SUVAJIT GHOSH MBA 2012 – 2014

University Roll-25100912006

Airtel was introduced in India in 1990.

It is a brand of telecommunication services

and largest cellular service provider in India

One of the largest wireless operators in the

world.

Journey to leadership began in Delhi in

1995.

“ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

AIRTEL MONEY

"Airtel Money will work as a convenient payment alternative to debit and credit cards in days to come for online transactions on popular websites like Flipkart, Yatra, ebay.”

To register dial *400# from Airtel mobile phones and sign up for the service.

OBJECTIVE OF THE STUDY

The objective of my project report is to analyse the market of AIRTEL MONEY service and its effect on existing mobile users.

To analyze the satisfaction level of customers towards Airtel MONEY service.

Understanding the problems faced by the customers and suggesting measures that can solve those problems.

DATA SOURCE

Data is collected from both primary source i.e questionnaire and also from secondary source.

Primary Source :A. The primary source of data collected is

through questionnaire. B. Sample size: 100 Secondary Data: The secondary source includes online site,

templates from AIRTEL distributions centres and AIRTEL Customers Care.

RESEARCH PROCESS The research process includes the following

steps:- 1. Formulating the research problem. 2. Choosing the research design. 3. Determining the information needs. 4. Designing the data collection forms. 5. Determining sample design and sample

size. 6. Organizing and conducting the field

survey. 7.Analyzing and interpreting the collected

data. 8. Preparing the research report.

WHAT TYPE OF PEOPLE MOSTLY USED AIRTEL

HOW MUCH AMOUNT PEOPLE MOSTLY SPEND IN AIRTEL MONEY IN A MONTH

MOST LIKELY FEATURES USED IN AIRTEL MONEY

HOW MUCH PEOPLE SATISFIED WITH AIRTEL MONEY

SUGGESTIONS

CUSTOMER FRIENDLY PRODUCTS . RETAILER-FRIENDLY SCHEMES . FACING THE COMPETITION INTERACTIVE MARKETING WEB BASED MARKETING

CONCLUSIONS After analysis and interpretation of result

obtained I studied overall consumer trends in Airtel Telecommunication Ltd. like

(1) How people react to its services and schemes.

(2) How company attract its customer by adopting effective strategies.

In the last the conclusion is drawn through this research that being the biggest and oldest network of mobile telecommunication having good quality of service.

“Good service is the way to retain clients”

Sumonta MukhapadhyayAsst. Professor( MBA Dept)

DSMS Business School&

Mr. Vikram KumarTSM

BHARTI AIRTEL, DURGAPUR.

SPECIAL THANKS TO: