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Group Members

Bharti Group

Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India. With its entrepreneurial spirit and passion to undertake business projects that are transformational in nature, Bharti has created world-class businesses in telecom, financial services, retail, and foods.

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• Bharti started its telecom services business by launching mobile services in Delhi (India) in 1995. Since then there has been no looking back and BhartiAirtel, the group's' flagship company, has emerged as one of the top telecom companies in the world and is amongst the top five wireless operators in the world.

• Through its global telecom operations Bharti group has Through its global telecom operations Bharti group has presence in 21 countries across Asia, Africa and Europe - India, Sri Lanka, Bangladesh, Jersey, Guernsey, Seychelles, Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda, and Zambia.

BHARTI SERVICE

• Bharti Foundation• BhartiAirtel• Beetel Teletech• Telecom Seychelles• Comviva Technologies Ltd• Bharti Del Monte India• Bharti Retail• Bharti Realty• Guernsey Airtel• Bharti AXA Life Insurance• Bharti AXA Investment Manage• Centum Learning Limited• Jersey Airtel• BhartiInfratel

History and Evaluation of Bharti Airtel

• Bharathi Airtel Tele Ventures Was incorporated july 7 1995• In 1995 bharathi airtel launched cellular sevice in delhi• Start service in himachal pradesh• 1997-- British Telecom acquired a 21.05% equity interest in Bharti Cellular

• 2002--ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs• -Mr. Ravi Akhoury ceases to be Director of Bharti Tele• Sunil Mittal, Chairman & Managing Director of the company, bags Businessman of the year award by Business India

• 2006-SunilMittal bags CEO of the Year award• 2008-- Bharti Airtel tied up with US-based

Apple Inc to bring the popular GSM-based iPhone in the country.2011-Airtel launches 3G services in Mumbai2012--Bharti Airtel, Axis Bank in deal to provide mobile banking services in un-banked areas

• Sunil Bharti Mittal is the Founder, Chairman and Group CEO of Bharti Enterprises

AIRTEL PRODUCT

• Prepaid and Postpaid• Airtel money• Dongle• Broadband• Digital TV

Prepaid and Postpaid SIM

Here are some of the many advantages that airtel prepaid brings you.

• Total Cost Control• Pre activated STD/ISD without deposits or rentals • Strong Network coverage• Instant Balance and Validity Enquiry• Recharge your airtel Prepaid• Prepaid Roaming• More with airtel Prepaid• Reach us Anytime Anywhere

IN CASE OF POSTPAID

• In simple words Prepaid means, first you pay then you use the service and postpaid means first you use then you pay. In pripaid you buy top up vouchers and in postpaid you pay bills.

• In post paid sim is a billing where you pay the bills at the end of the month according to your usage.

Airtel money

• Now we can send money to friends & family through your mobile. No need to visit the bank, just use your airtel money account to send money to bank accounts or to other airtel money accounts.

• Recharge and bill payments• Online shopping and payments• Money transfer to mobile & bank

accounts• Movie ticket booking• Insurance and donation

DONGLE

• Itz an portable device.• Easy to acces internet

from out door• Easy to carry• Wire less• Connected to USB port

BROADBAND

•The Airtel Broadband connection also offers high-speed broadband with high rated performance in its class. •Airtel internet provides both capped as well as unlimited download plans.•The bill amount of broadband will be attach with airtel landline bill.•24 x 7 customer support

Digital TV• Airtel provide power packed DTH

service along with Digital TV.• Airtel, being a worldwide leader in

the telecom sector has also stepped in the field of DTH services and has become the best DTH service and DigitalTV in India by providing quality services and reaching out to their customers.

• Airtel digital TV offers full of entertainment.

Taglines of Brand

Our Brand

• Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an ambition to become the most admired telecom service provider globally. airtel, in just ten years of operations, rose to the pinnacle of achievement and continues to lead.

• As India's leading telecommunications company, airtel brand has played the role of a major catalyst in India's reforms, contributing to its economic resurgence.

• Today we touch people's lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporates. We also connect Indians living in USA, UK and Canada with our callhome service.

Swot Analysis….

• Largest Telecom Player in India - ~80Mn, 22.6%• Market Leader• Strong Leadership – Sunil Bharti Mittal• Recognized Globally• Pan India Presence• Strong Financials• Focus on Core Activities – Outsource the rest• Strong Brand Image – Marketing Team• Strong New Business Development team

Strengths

Weaknesses

• An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge and experience of how a cellular telephone system actually worked. So the start-up business had to outsource to industry experts in the field.

• Until recently Airtel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. Towers are important if your company wishes to provide wide coverage nationally.

• The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity for the business once the Indian market has become mature.

Opportunities

• The company possesses a customized version of the Google search engine which will enhance broadband services to customers. The tie-up with Google can only enhance the Airtel brand, and also provides advertising opportunities in Indian for Google.

• Global telecommunications and new technology brands see Airtel as a key strategic player in the Indian market. The new iPhone will be launched in India via an Airtel distributorship. Another strategic partnership is held with BlackBerry Wireless Solutions.

• Despite being forced to outsource much of its technical operations in the early days, this allowed Airtel to work from its own blank sheet of paper, and to question industry approaches and practices - for example replacing the Revenue-Per-Customer model with a Revenue-Per-Minute model which is better suited to India, as the company moved into small and remote villages and towns.

• The company is investing in its operation in 120,000 to 160,000 small villages every year. It sees that less well-off consumers may only be able to afford a few tens of Rupees per call, and also so that the business benefits are scalable - using its 'Matchbox' strategy.

• BhartiAirtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower company called Indus Towers. This new business will control more than 60% of India's network towers. IPTV is another potential new service that could underpin the company's long-term strategy.

Threats

• Airtel and Vodafone seem to be having an on/off relationship. Vodafone which owned a 5.6% stake in the Airtel business sold it back to Airtel, and instead invested in its rival Hutchison Essar. Knowledge and technology previously available to Airtel now moves into the hands of one of its competitors.

• The quickly changing pace of the global telecommunications industry could tempt Airtel to go along the acquisition trail which may make it vulnerable if the world goes into recession. Perhaps this was an impact upon the decision not to proceed with talks about the potential purchase of South Africa's MTN in May 2008. This opened the door for talks between Reliance Communication's Anil Ambani and MTN, allowing a competing Inidan industrialist to invest in the new emerging African telecommunications market.

• BhartiAirtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market.

How to meet the competitors

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