“ Har Ek Freiend Zaroori Hota Hai”

By- Ravi Shankar

• This campaign is based on the STP model which explicitly segments the target group i.e the youngsters (age group of 18-30 yers)

• Thus it has targeted the age group that uses the maximum voice and data-services.

• Airtel is positioning itself among its audience as a way to connect to and Express the human emotions and relationship.

• Even the past ad of Airtel have been emphasizing on same lines as – “express yourself ” and “ Dil jo chahe, pas laye”

• This campaign focuses on Airtel as a brand rather then any particular telecom service or product .

• This campaign does not target any particular telecom facility but projects itself as a strong medium to connect to your friends.

• This campaign simply tells the T.G that Airtel as provider is the best option they have

• This campaign stands out in telecom ads as its does not directly attack he competition and focuses on building brands Airtel solely

• This campaign attempts to strongly position itself in telecom market as a strong brand- preference

• “ Har Ek Freiend Zaroori Hota Hai” talks about how every friend serves a special purpose, similar to different Airtel services

• Lazy friend – Easy recharge & online bill payment• Proxy Friend- Career guidance• Kadkee Friend – Talk time transfer• Status update friend – Update Fb status• In shot , Airtel suites the need of everyone with its

plethora of services !

• So there was a discription of campaine and its line “ Har Ek Freiend Zaroori Hota Hai”

• Activities we can perform :-• Mall activation where maximum youth comes on around.• Collages feast and sponsors over there.

Thank you