TransportationIBM Software

IBM Travel and Transportation Framework for airlines

2 IBM Travel and Transportation Framework for airlines

Airlines and the smarter planetTransportation is the circulatory system of our economy. Essen-tially all tangible goods—food, clothing, medicine, fuel and con-sumer products—have been transported to us from somewhere else. This ecosystem of vehicles, infrastructure and terminals is undergoing dramatic changes driven by a worldwide population explosion, urbanization, globalization and technological innova-tion. Airlines, instrumental in the creation of our global economy, are also facing skyrocketing fuel prices, rising operational costs and increased regulation around safety and security.

By taking a smarter approach, by marrying digital technology with physical infrastructure, airlines can face down these difficult challenges. Airlines must more accurately predict demand and optimize capacity, assets and infrastructure. They must improve the end-to-end passenger experience. They need to increase oper-ational efficiency while at the same time reducing their environ-mental impact. And finally, they must assure passengers and government regulators that operations are safe and secure.

Building a framework for transformationThe IBM Travel and Transportation Framework is a combination of IBM software products and assets that can help airlines deal with complex sales and delivery channels, optimize passenger and cargo operations, and improve asset management to deliver on the promise of a more efficient, safe and secure cargo and passenger experience. The framework, built on open standards and common software building blocks, supports advanced information man-agement, analytics, automation and integration of processes such as reservations; multichannel sales and service; asset management; operational control; and safety, security and surveillance.

Addressing the business challenges of the airline industryThe IBM Travel and Transportation Framework focuses on five key business domains that are specific to today’s commer-cial airlines.

• Reservationsystemmodernization: IBM provides innovative tools to help modernize core airline reservation systems. We can help create a highly reliable, performance-optimized res-ervation system that can help airlines deliver a wide variety of innovative customer services while modernizing their pricing and service models. IBM’s approach to modernizing reserva-tion systems is aligned with widely accepted industry standards.

• Multichannelsalesandservice:The framework can help airlines provide a more seamless customer experience across pretravel sales channels and on-trip touch points by creating a “single view” of a passenger. The single view is accomplished by integrating information from disparate data sources and making it available to customer-centric processes.

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• Assetoptimization:The framework provides airlines with the capability to better manage capital assets throughout their revenue-producing life cycle, including acquisition, utilization, maintenance, repair, overhaul and disposition. Assets can include aircraft, parts, crews, machinery, airspace, crew expe-rience and marketplace presence.

• Operationscontrolsystems: The framework provides solu-tions that can help airlines improve operational effectiveness and reduce environmental impact through better planning of schedules, load plans, facilities, crews and equipment. For air-lines, this includes optimizing flight schedules and flight crews. The solutions use business rules and business intelligence tools for decision support.

• Security,safetyandsurveillance:The framework can help airlines integrate data from video and other monitor-ing devices and apply advanced analytics to improve secu-rity, reduce security overhead and move from a reactive to a more proactive response.

Creating an agile, profitable airline for the twenty-first centuryThe IBM Travel and Transportation Framework offers solu-tions that improve responsiveness to the marketplace, stream-line core operational processes, and help airlines become healthier and more profitable. A scalable, modular, integrated platform built on industry standards, the IBM Travel and Transportation Framework enables airlines to start by solving a particular busi-ness problem in one of the five domains—for example, reser-vation system modernization—and then move on to execute a multichannel sales and service system that enables a single view of the passenger. By leveraging the first project to develop a second, then a third and so on, economies of scale are achieved.

This incremental path to modernization, built on open standards and designed to integrate with existing applications, can lower costs and mitigate risk while improving the speed, safety, reliabil-ity and profitability of today’s global airline companies.

For more informationTo learn more about the IBM Travel and Transportation Framework, please contact your IBM sales representative or IBM Business Partner, or visit:

ibm.com/software/industry/transportation

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