#AIPCO - How to nail your sale online + deepdive

WE HAVE TO DO SOMETHING WITH SOCIAL MEDIA… #BUTWHATGerrit Heijkoop, How Can I Be Social (HCIBS)

Have you been sharing with #AIPCO

on Social Media?

Photos, Questions & Learnings

/Gerrit.Heijkoop@GHeijkoop

#AIPCO

Where do you stand?

AgreeDisagree

I am doing pretty well on Social Media

AgreeDisagree


AgreeDisagree1.Why do you stand where you are standing?


AgreeDisagree


AgreeDisagree2. What does this place look like?


AgreeDisagree


AgreeDisagree3. What do you need to get here?

Social media are a ‘virtual bar’


How are you?


How are you?You are doing pretty well, aren’t you?!


It’s not that every action on social media leads to new business…


It’s not that every action on social media leads to new business… … but almost every piece of business I can relate back to one or more social media actions.

4 most important sources of TRUST

Be there: 80% of

success is showing up

Be nice: be fun to hang out

with

Be wise: know what

you talk about

Prove it! show your

happy clients

social media?

What do you find most annoying on Social Media?

#question

Your social media strategy …

Do not do unto others,

what you don’t want others do

unto you

Social ME-dia

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop


Why is this so hard??


AIDA still exists…

Attention Interest Desire Action



Attention Interest Desire Action Share


#example


change …

Stop talking to them …


change …

Stop talking to them …

… give them some-thing to talk about!


How?!


What button will they push?


Can we now please get some more

best practices?

be there

Maintain your ‘social identity’ & network!

be nice

be smart

Facilitate!

Start with what’s already there...

people content activities

now take a minute ...

#reflectionapply toyour own sales process

If you do all this …

Be there: 80% of

success is showing up

Be nice: be fun to hang out

with

Be wise: know what

you talk about

Prove it! show your

happy clients

If you do all this …

I’ll be able to follow you, recommend you, and perhaps the nexttime we meet, instead of ‘How are you?’ I will then say:

‘You are doing pretty well, aren’t you?!’

Gerrit HeijkoopSpeaker, moderator & online host

Twitter: @GHeijkoop #AIPCO

Facebook: /Gerrit.Heijkoop

E-mail: [email protected]

We have to do something with social media… #ButWhatGerrit Heijkoop, How Can I Be Social (HCIBS)

Deep Dive Session

Be relevant and prosper on-line

Gerrit Heijkoop

Executive Partner of How Can I Be Social


Attention Interest Desire Action Share

Start with what’s already there...

people content activities

Which (target-)audiencesare already actively involved with you?

#question

Social ME-dia

Which organisationsdo you like following on social media?

#question

If you get my attention... be relevant!

LearnLoveLaughLocation

5×L

Learn 5×L

wat

Did you know…

LearnLove 5×L

LearnLoveLaugh

5×L


5×L

Listening:You have one mouth and two ears; there is a reason for that!


5×L

What does your network want to talk ‘about’?

#exercise

1. Learn2. Love3. Laugh4. Location5. Listen

For example:

Gerrit HeijkoopSpeaker, moderator & online host

Twitter: @GHeijkoop #AIPCO

Facebook: /Gerrit.Heijkoop

E-mail: [email protected]

We have to do something with social media… #ButWhatGerrit Heijkoop, How Can I Be Social (HCIBS)

#AIPCO - How to nail your sale online + deepdive

Sales

Transcript of #AIPCO - How to nail your sale online + deepdive