Nail the sale: Tools and tactics for B2C sales

#cityunruly @aliceniezborala

Good evening everyone and Welcome!


So, B2C sales… for whom and for what?


BITS ABOUT ME (NOW)


BITS ABOUT ME (BEFORE)


But that’s not where I started selling…


Relationships are the keystone of your business, but how to

create them?


Start with quality and consistency


Never forget, people talk!


People buy in their neighbourhood


Listen and remember the info people

give you


The good news is :


Same, same!


We just have new tools to help us out…


Source: DIVISADERO


Source: DIVISADERO

Or... Maybe too many!


Let’s design for your sales!


FREE TRIAL FREE RETURN


So, 2 weeks ago, I landed in London…


And they are not the only one…


How to use those conversations for your business?


#ba8eryfail



INCENTIVISED REFERRAL SOCIAL MEDIA MONITORING


Hijacking an exisGng traffic rather than creaGng a complete new one


IntegraGon? or affiliate?


It is a B2B2C choice meaning commissions and logisGcs


What else people do everyday?


91% of consumers check their emails at least once a day on their smartphone, making it the most used funcGonality

-‐ ExactTarget


Email is nearly 40 Gmes be8er than Facebook and Twi8er at acquiring customers

-‐ McKinsey & Company


QUANTITY

QUALITY -‐

+

+ -‐

Profiling

Database buying

Web scrapping

Dedicated remote team


QUANTITY

QUALITY -‐

+

+ -‐

Profiling

h8p://www.hoovers.com/ h8p://www.data.com/

Database buying

h8ps://www.kimonolabs.com h8ps://www.import.io/

Web scrapping

h8ps://www.upwork.com h8ps://www.freelancer.com/

Dedicated remote team


Profiling: From colours to buyer personas

Buyer personas are ficGonal, generalised representaGons of your ideal customers. Personas help us all -‐ in markeGng, sales, product, and services -‐ internalise the ideal customer we're trying to a8ract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is criGcal to driving content creaGon, product development, sales follow up, and really anything that relates to customer acquisiGon and retenGon. -‐ HUBSPOT

HUMANISING AND FINDING NEW OPPORTUNITIES


Profiling: Humanising and mapping interactions


Re-engaging and driving repeat purchases



AFFILIATE NETWORK l INTEGRATION COLD EMAILING RE-‐ENGAGEMENT


INCENTIVISED REFERRAL SOCIAL MEDIA MONITORING


From there


To there


Steps by steps

Beta M3


Steps by steps


Steps by steps

M3 M6


Steps by steps


Let’s sum up!


AFFILIATE NETWORK l INTEGRATION COLD EMAILING RE-‐ENGAGEMENT


INTEGRATED CRM LIVE CHAT / TICKETING

INCENTIVISED REFERRAL SOCIAL MEDIA MONITORING Your

LEAN SALES Canvas


Q&As


MERCI : )

Want to keep in touch? [email protected]


Additional links: •  https://www.veinteractive.com/platform/basket-recovery/ •  https://drivemill.com/


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Nail the sale: Tools and tactics for B2C sales

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